Orlie Benjamin

Orlie Benjamin knows what it's like to lay awake at night worried about a potential 1-star review. As both a hands-on property manager and former Fortune 500 marketing executive, she built Lasoh because she was tired of cobbling together spreadsheets and generic tools to manage marketing strategies.

Before founding Lasoh, Orlie found herself in the trenches of property management, dealing with everything from last-minute cancellations to guests who couldn't figure out the smart lock. But her background at American Airlines, Victoria's Secret, and NetJets showed her what sophisticated guest relationship management and marketing could look like. She realized vacation rental operators were stuck with tools designed for hotels or generic CRMs that didn't understand their unique challenges.

Now she's on a mission to give every property manager, whether they have 2 units or 2000, access to the same marketing technology that billion-dollar hospitality companies use to build guest loyalty and maximize revenue.