Patti Ziegler

Patti Ziegler is a senior marketing and business leader with deep expertise in consumer-packaged goods, brand building, e-commerce, and digital transformation. She currently serves as Chief Marketing Officer at The Shipyard, where she leads the agency’s marketing strategy and drives brand growth. Previously, Patti was SVP, Chief Marketing Officer, and Business Unit Lead at The Scotts Miracle-Gro Company, where she oversaw strategic business operations and marketing for iconic brands including Scotts, Miracle-Gro, and Ortho, leading a 200+ person organization with full P&L responsibility across North America. Earlier in her tenure at Scotts, Patti served as the company’s first Chief Digital Officer, where she pioneered its e-commerce strategy — scaling Amazon revenue from $25M to $450M — and built out new digital, social, and marketing technology capabilities. Her career also includes leadership roles at top marketing agencies, where she supported global CPG brands such as Procter & Gamble, Kraft, Abbott Nutrition, Nationwide Insurance, Coca-Cola, Nestlé, Dean Foods, and Sam’s Club.