Heidie Henriksen
Heidie Henriksen (ASTRHO Co-Founder & Vice President - Business Development at VacayMyWay) is a results driven short-term rental industry expert with over 21 years of experience promoting and operating vacation rentals. After launching a SAAS technology & marketing program for vacation rental hosts, she Co-Founded ASTRHO to support individual hosts with much needed industry resources. In 2020, Heidie joined the VacayMyWay team to help guide the platform's vision and bring a refreshing disruption to the OTA space.
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May 5, 2025
Live from VRNation: Unpacking The Real Story
Send us a message! Alex & Annie bring you behind the scenes at VRNation 2025 to explore direct booking strategies, industry growth, tech innovation, and the evolving role of associations in vacation rentals. Recorded live in Austin, Texas, this special bonus episode captures real-time insights from the conference floor. Alex & Annie had on-the-spot conversations with some of the industry’s most influential voices and rising innovators to unpack the real story behind what’s shaping the vacatio...
Guests: Heidie Henriksen , Anne Gardner , Orlie Benjamin , Dylan Bozarth , Tera Lorimer , Heather Van Wie , Nicholas Wegener , Roy Collins
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March 5, 2025
One Industry, One Mission: The Power of Partnership Between VRMA & VR Nation
Send us a message! In this episode, we are joined by some of the most influential leaders in the vacation rental industry. From VRMA (Vacation Rental Management Association), we welcome Executive Director Anne Gardner and Chair of the Board of Directors Jodi Refosco. Representing VR Nation, we have President Matt Tesdall and Executive Director Heidie Henriksen. Together, we dive into the exciting evolution of both organizations, their upcoming conferences, and the importance of collaboration in ...