Vanessa Humes
VP of Sales & Marketing
Vanessa Humes is the Vice President of Sales & Marketing at ICND, specializing in direct booking strategy for vacation rental companies. With over 15 years of experience, she works with property managers to increase direct revenue by optimizing website performance, digital marketing, and overall conversion strategy.
Her focus is straightforward: reduce reliance on third-party channels and build sustainable, high-performing direct booking systems. Vanessa partners with clients to identify gaps in their current approach and implement strategies that drive measurable results.
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Aug. 12, 2026
SEO Isn’t Dead: How AI Is Changing Vacation Rental Search with Vanessa Humes and Jill McGee of ICND
Vacation rental search is changing fast. Organic traffic is declining, AI Overviews are taking up more space in Google, and travelers are increasingly using tools like ChatGPT, Gemini, and Claude to research where to stay. For property managers, that creates a new challenge: how do you stay visible when the way people search is no longer as straightforward as ranking on page one of Google? In this episode, Alex & Annie are joined by Vanessa Humes, VP of Sales and Marketing at ICND, and ...
Guests: Vanessa Humes , Jill Highsmith McGee
131
Dec. 20, 2023
Holiday Bonus - Our Top Episode of 2023: How to Explain Changes in Revenue and Bookings to Your Homeowners
Join us for an exclusive throwback to our most viewed episode of the year with Ben Coleman - Founder of Rev & Research, Vanessa Humes - Director of Sales & Marketing at InterCoastal Net Designs and Lance Stitcher - Broker/Owner at Seaside Vacations and Sales. In this episode, Alex & Annie are joined by a panel of experts to help guide you on a pressing topic - How to Explain Changes in Revenue and Bookings to Your Homeowners. 2023 is not turning out to be as profitable as expected for vacation...
Oct. 25, 2023
Flashback: 5 Ways to Drive Direct Bookings Before the OTAs Put You Out of Business with Vanessa Humes
Join us today for a special FLASHBACK episode with Vanessa Humes as we explore the Top 5 Ways to Drive Direct Bookings! This episode originally aired in September 2022. Original shownotes from September of 2022: Vanessa Humes of ICND joins us today to share the top 5 strategies for building a book-direct vacation rental brand. As we often talk about on the podcast, building your house on someone else's land puts your business in a dangerous position - but where do you begin if you want to take...
Guest: Vanessa Humes
102
July 5, 2023
How to Explain Changes in Revenue and Bookings to Your Homeowners
In this episode, Alex & Annie are joined by a panel of experts to help guide you on a pressing topic - How to Explain Changes in Revenue and Bookings to Your Homeowners. 2023 is not turning out to be as profitable as expected for vacation rental managers, and naturally this is causing quite a bit of turmoil for property managers, especially those who got into the business during the golden years of 2020-2022. That’s why today's Revenue Roundtable features Ben Coleman - Founder of Rev & Researc...
51
Sept. 21, 2022
5 Ways to Drive Direct Bookings Before the OTAs Put You Out of Business, with Vanessa Humes
Vanessa Humes of ICND joins us today to share the top 5 strategies for building a book-direct vacation rental brand. As we often talk about on the podcast, building your house on someone else's land puts your business in a dangerous position - but where do you begin if you want to take business BACK from the OTAs? Whether you're an experienced manager or just starting out in the industry, Vanessa has great insights and tips that will help you build your business on your own land...because the gr...
Guest: Vanessa Humes