Sales & Marketing Director at InterCoast Net Designs
Vanessa Humes is the Sales & Marketing Director at InterCoastal Net Designs (ICND) a website and digital marketing agency serving the vacation rental industry. She has over a decade of marketing experience in the Vacation Rental Industry. Prior she worked with major hotel brands in Myrtle Beach, SC on their direct marketing and advertising strategies. Her passion has been, and always will be, to drive more direct bookings for her clients through strategically built websites and marketing. She's spoken at numerous VR Industry events on the subjects of website conversion optimization and reducing dependency on using OTAs and is a thought leader in strategic marketing plans that lead to more direct online reservations. When she’s not working on building new relationships and strengthening existing ones, she’s working on making ICND the best it can be through new products, operations, and marketing campaigns.
Sept. 21, 2022
Vanessa Humes of ICND joins us today to share the top 5 strategies for building a book-direct vacation rental brand. As we often talk about on the podcast, building your house on someone else's land puts your business in a d…