Jill Highsmith McGee
Senior Digital Marketing Strategist
Jill has worked as a digital marketing specialist within the vacation rental industry since 2014, bringing a rare combination of hands-on experience and strategic insight to her role at ICND as a Senior Digital Marketing Specialist. Raised in a family of independent vacation rental managers in Florida, Jill understands the industry from all points of view.
She holds a Marketing degree from the University of West Florida and has built her career around helping vacation rental companies grow through data-driven strategies. Jill’s experience goes outside of growing up in the industry but also includes in-house work as a digital marketing specialist for a large vacation rental management company on the Outer Banks. Since 2019, she has been a key member of the team at ICND.
Jill specializes in SEO, SEM, and email marketing. She is known for her ability to translate complex data into clear, actionable strategies that drive direct bookings. Her unique perspective gives her a holistic view of the industry. At ICND, Jill continues to sharpen her skills in analytics and paid search strategy by managing multiple client accounts and leading them to direct booking success!
