Today we are joined by Pete DiMaio for a very special episode! Pete is Vice President of Travel Boom Marketing, the hotel industry's leading marketing agency and today Pete joins us to share the Top 5 Things Vacation Rentals can Learn from Hotels. We recently joined Pete on his show The Hotel Marketing Podcast to share what hotels can learn from vacation rentals. This was a really fun switch-a-roo, and this episode is packed with useful information!
Pete details the following tips:
#1: The On-Property Experience Sells The Stay:
Meeting the “innkeeper” and not just transacting a purchase
Enjoying the amenities (are they available via the vacation rental company)?
The moment a guest steps foot on your property is the moment you are selling the next stay. Are you able to add value to their stay? Are you able to surprise and delight?
#2: Maximize Your email and owned assets:
Social channels such as Facebook, IG, TikTok and others
#3: Own your Guest through Remarketing & Reengagement:
Asking for reviews, etc
#4: Reduce Booking Engine Abandonment Through Transparent Pricing:
Your potential guests will abandon a booking if they’re hit with massive fees on the checkout page.
Example of property who increased their checkout fees and saw conversion rate drop by over 50%
Build the value from the onset
#5: Spend the Time, Money, & Effort In Your Marketing:
Focus time and effort to optimize your website, marketing, and communications channels and avoid getting too miered in the day-to-day management and operations.