AI conversations in vacation rentals can get big very quickly. In this clip, Ed Ulmer of Barefoot talks about something much more practical. How can AI help a team understand what needs their attention today? For property managers, that is where the opportunity gets interesting. The daily work is full…
A flashy interface can get attention. But in vacation rental technology, the real test is whether the company behind the software understands the people using it. In this episode, Ed Ulmer, CEO of Barefoot, shares why service and customer connection matter so much in this industry. Vacation rental companies are…
⭐ We’re excited to welcome Call Center Solutions as one of our sponsors! Call Center Solutions helps businesses improve customer engagement, streamline operations, and provide reliable support through customizable contact center services. Their team supports customer care, administrative services, and sales operations, helping companies create better customer experiences while giving…
⭐ We’re excited to welcome Monarch Collective as one of our sponsors! Monarch Collective is a national vacation rental management platform built for local brands that want to grow without losing what made them successful in the first place. They acquire and operate established vacation rental companies across the U.S.,…
⭐ We’re excited to welcome Barefoot as one of our sponsors! Barefoot is a property management software platform built for vacation rental companies that need strong operational tools, reliable trust accounting, and the flexibility to manage growth with confidence. From reservations and owner management to accounting, reporting, and guest services,…
⭐ We’re excited to welcome BookingPal as one of our sponsors! BookingPal is a channel management platform that helps vacation rental property managers distribute listings across top channels like Airbnb, Booking.com, Vrbo, and more. Through one connection, operators can expand visibility, manage listings, rates, and reservations more efficiently, and access…
⭐ We’re excited to welcome Lasoh as one of our sponsors! Lasoh is the industry’s only AI-native guest marketing platform, built to help vacation rental operators increase revenue per stay, stays per guest, and booking conversion rates. Through its SMART Marketing and Guest Portal products, Lasoh helps operators turn guest…
⭐ We’re excited to welcome Direct Booking Tools as one of our sponsors! Direct Booking Tools is a premium conversion and intelligence platform designed specifically for professional vacation rental operators. Their platform helps improve the guest journey, increase direct revenue, and give management teams clearer booking insights to make more…
⭐ We’re excited to welcome Hospitable as one of our sponsors! Hospitable helps short-term rental operators automate guest communication, streamline workflows, and stay on top of daily operations with less manual work. Built to help operators run their rentals on autopilot, Hospitable supports everything from messaging and task management to…
⭐ We’re excited to welcome Hospitable as one of our sponsors! Hospitable helps short-term rental operators automate guest communication, streamline workflows, and stay on top of daily operations with less manual work. Built to help operators run their rentals on autopilot, Hospitable supports everything from messaging and task management to…
⭐ We’re excited to welcome BookingPal as one of our sponsors! BookingPal is a channel management platform that helps vacation rental property managers distribute listings across top channels like Airbnb, Booking.com, Vrbo, and more. Through one connection, operators can expand visibility, manage listings, rates, and reservations more efficiently, and access…
Trust accounting may not be the flashiest part of vacation rental management, but it is one of the most important. In this episode, we’re joined by Ed Ulmer, CEO of Barefoot, for a conversation about why trust accounting should not be treated as a back-office function. Ed shares how his…
In this episode, we are joined by Ed Ulmer, CEO of Barefoot, for a conversation about trust accounting, vacation rental technology, and what operators need from their systems as their businesses become more complex. Ed shares how his background in tourism, destination marketing, real estate, and software all shaped the…
In our latest First of the Month Wrangle, Orlie Benjamin talks about why Lasoh is opening its Founding Member Program to a small group of vacation rental operators. The idea is to build Lasoh with the people who are actually going to use it. Orlie shares how founding members can…
Launching new tech features can feel a little like pressing a mystery button and hoping the whole house does not start blinking. Every system touches another system, and when they do not talk to each other, even a small update can turn into a much bigger operational headache. In this…
Guest data is only valuable when it helps teams take action. For many vacation rental operators, the challenge is turning the data they already have into the right message for the right guest at the right time. In this clip, Orlie Benjamin shares how that workflow can become more streamlined…
The vacation rental industry has gone through major waves of change over the last two decades, and AI is quickly becoming one of the biggest shifts yet. In this episode, we welcome back John Suzuki, Chief Technology Evangelist at Staylist, for a conversation about the evolution of vacation rental technology,…
The vacation rental industry has gone through major waves of change over the last two decades, and AI is quickly becoming one of the biggest shifts yet. In this episode, we are joined by John Suzuki, Chief Technology Evangelist at Staylist, for a conversation about the evolution of vacation rental…
Can we stop marketing properties and start marketing to people? That is the question at the center of Episode 2 of First of the Month Wrangle, brought to you by Lasoh. In this conversation, Alex & Annie are joined again by Orlie Benjamin, Founder and CEO of Lasoh, to talk…
Turn every guest interaction into more revenue with Lasoh. Apply to become a Founding Member and/or get 20% off Lasoh products with code AlexandAnnie. Valid through July 31, 2026. 👉 Learn more: https://explore.lasoh.io/alex-annie In this second episode of First of the Month Wrangle, presented by Lasoh, Alex & Annie are…
In this second episode of First of the Month Wrangle, presented by Lasoh, Alex & Annie are joined again by Orlie Benjamin, Founder and CEO of Lasoh, to continue the conversation around vacation rental marketing and what it takes to make it more effective, more personal, and more guest-centered. This…
It is easy to look at a lower management fee as a way to stay competitive. But for vacation rental operators, the real question is not just whether the fee helps win the property. It is whether that fee can support the level of service the owner and guest expect…
Growth is exciting, but in luxury vacation rentals, more does not always mean stronger. The real test is whether the business can keep delivering the level of service promised to owners and guests. In this episode, James Smith, CEO of Invited Home, joins Alex & Annie to talk about why…