Sarah Franzen

CEO

Sarah Franzen is the principal consultant at RevZen. She began her professional career in the performing arts and education but eventually found her way to hospitality in 2008 where she has remained since. Sarah spent 7 years in hotels before making the transition to short-term/vacation rentals in 2015 where she was the head of Revenue Management (RM) and Analytics for over 8 years at Natural Retreats, a multi-market property manager, specializing in luxury homes with approximately 1400 properties across the United States. She has spoken on several podcasts, webinars, and conference stages over the years and was honored to have been awarded the inaugural "Revenue Manager of the Year" distinction at the Data and Revenue Management (DARM) Conference in 2021. She has also had the opportunity to partner with companies like Transparent Intelligence and Hotel.School (Switzerland) to design/create and produce educational materials for the short-term rental space. Sarah earned her MBA at the University of Georgia and her MM at San Jose State University. She completed her undergraduate degrees at the University of Minnesota - Go Gophers!

Sarah is an empty-nester based out of Charlottesville, Virginia where she makes her home with husband Eric, two cats, and a horse. She is thankful to still have her adult daughter nearby, who lovingly humors her by sharing her geo location via mobile devices and periodically stopping home to prove it's still working.