Winner of The Shortyz 2026 Best Travel Influencers of the Year

edward ulmer

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CEO

Edward Ulmer is the CEO of Barefoot Technologies. For the past 20 years this system has strived to be the most innovative and cutting-edge system in the industry. With an average client size of 215 units and a 95% retention rate, there is no other system in the industry that is as consultative. Prior to his involvement with Barefoot, Ed was executive director of Destination Plymouth MA, and the Bar Harbor Area Association, both innovative start up non-profits that managed all forms of tourism for their respective towns. He also was the marketing director of a Pyramid Mall property and that is where he was introduced to the world of real estate and rentals. He has his real estate license in both NH and Massachusetts and currently sits on the Board of Directors for Prime MLS, the MLS body for NH and VT and on the executive Board for the Capitol Board of Realtors. Ed has participated in many real estate sales transactions and vacation, seasonal, long term and commercial rental transactions in the 25 years he has held his licenses. He has acted as a tourism consultant, including the setup of a Duck Boat business, adjunct professor of hospitality and tourism courses at Quincy College as well as taught seminars on revenue management, social media, guerrilla marketing, segmentation, asset management and tourism for multiple chambers of commerce, VRMA and other tourism groups. Finally, Edward was the most recent past chairman of the VRMA membership committee and has participate in other VRMA committees including Supplier Advocacy and Event Strategy.

Trust Accounting Isn’t Back Office: It’s the Foundation, with Ed Ulmer of Barefoot
June 9, 2026

Trust Accounting Isn’t Back Office: It’s the Foundation, with Ed Ulme…

Send us a message! In this episode, we are joined by Ed Ulmer, CEO of Barefoot, for a conversation about trust accounting, vacation rental technology, and what operators need from their systems as their businesses become more...

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