Jamaican Me Crazy: Alex & Annie Live from Montego Bay, with Call Center Solutions

Alex & Annie arrive at Call Center Solutions in Montego Bay

Alex Husner 0:00

So we're here live at Call Center Solutions in Montego Bay, Jamaica.

Annie Holcombe 0:04

Super excited. This is really exciting. So we got to come on site to meet the team and we're going to go in and talk to them and learn a bit about how the magic happens.

Alex Husner 0:13

Yeah, yeah. We're super excited and can't wait to turn this into an episode where we get to show more of the team. There's a lot of people that work here, tons of desks, tons of tons of agents. It's really amazing what they do.

Annie Holcombe 0:24

And an incredible, it's just an incredible environment, incredible team, incredible organization.

Alex Husner 0:28

Culture, all of the, yeah. So we'll see you inside. Welcome to Alex Nanny, the real woman of Vacation Reynolds. I'm Alex and I'm Annie. And we are here live in Montego Bay, Jamaica, with Call Center Solutions at the call center that we weren't sure if it really existed. It was this wonderful place. We had to finally come down and see it.

SPEAKER_02 0:49

So good to see you guys.

Annie Holcombe 0:51

It's real. Thank you so much for having us. And it's a really impressive, really impressive setup. So we wanted to come down here, meet your team, and really show people what this operation is all about and how you guys can service property managers, hotels, the like, really globally and just kind of get a behind-the-scenes look. Yeah, welcome. Thank you for coming and making the trip.

Alex Husner 1:11

Yeah. Yeah. Yeah. That's great. So now that we're actually here, I mean the last episode where we had you guys on kind of explained the origin story that this was put together from a need that resort collection Britons came together and found a way to really just, you know, make efficiencies within the workforce. And it became something much larger than you ever had dreamed at this point. It really did. Yeah. And part of the process when you bring on a new client is that you bring them down here just like you did for us, and we're staying at a great hotel. And it's just a great, great way to show what it's all about. But when somebody comes down here, what's the one thing that you want them to see that as you describe it back home, maybe they don't get until they're here?

SPEAKER_03 1:50

I think it's important, very important, that the potential clients meet our team. I think they need to see the operation, kick the tires, so to speak, and understand what it really is to be in a call center environment down in Montego Bank.

SPEAKER_02 2:02

Sure.

SPEAKER_03 2:03

So and meet the leadership here on the ground. Uh we've had our leaders here for years and years and years. And so bringing them down, giving them a comfort level of what to expect, um, what others are going through, and and just understand the process. And so we we've only had one partner that we've allowed to join our team, so to speak, that didn't come down. We think it helps a lot in the onboarding and just the training and the teaching and the understanding of the process for sure.

Annie Holcombe 2:30

Yeah. So you said it as an experiment. So obviously you needed to, you kind of had to kick the tires on on Jamaica, so to speak. You need to come down here and kind of get your, you know, get your bearings. And so um I imagine when you set up something in another country, you're working with their government, you're working with local officials. Tell us a little bit about that process.

SPEAKER_03 2:47

Very true. Ten years ago,

How CCS started in Jamaica and grew beyond the original experiment

SPEAKER_03 2:49

we didn't know what we know today that Montego Bay is a hub for call center activity. The idea was brought to us, and we came down to test it. And we met with government officials. We toured endless amounts of call centers down here. 40,000 plus call center agents down here today. And when we came down, we toured, we met with local officials, like you stated, and we went through what's called an incubator test where we leased some space on a short-term basis. It's outfitted with cubicles. And at resort collection, we put some agents there to sell and to take reservations for our properties. And the Britons did the same in Myrtle Beach, South Carolina. They put some agents in there. And together, what we discovered was that those agents were better than most of the agents we had in the states, were more productive. And there was some fiscal savings at the bottom line as well. So the combination of the two, we had top line more sales and bottom line significant savings. So we knew pretty quickly that it was a win. And um then we just moved down here ourselves, us and the Britons, because we worked with them and on other ventures. And we moved down here and we're just plugging along, and we end up at trade shows and end up seeing people in the industry because I'm old and I've been doing this a long time. And people say, Well, we're struggling with the same need. We're struggling with turnover, and we're struggling to find really good uh support and help in reservations and other areas. And so then we got into the outsourcing business, and now we're in multiple call centers, and we have partners uh throughout the United States and uh in the in the Bahamas, and uh it's just plugging along really well. And we have a great team down here, they go meet in a little bit. And uh we're very fortunate to be here. It's been great.

Alex Husner 4:28

Yeah, kind of like that aha moment that all of a sudden, like, this is a real business.

SPEAKER_03 4:33

It's it's funny. I mean, I got into the hospitality business a long time ago and thought, yeah, I knew it. I knew hotels, and then I got into vacation rentals, and then knew Annie, of course, and I met Alex and I've known Amanda a long time, and I thought You've done it all. I'm in the vacation rental business and I know everything there is to know about it. And now for the last 10 years, we've been in the call center business, which is very much hospitality at its core. Yeah, but at the same time, it it was a new learning experience, and and I love it. I love having friends and partners in Jamaica and our team, which you'll meet again, they are part of our family. They've been with us for years and years and years, and they mean the world to us. Yeah. So it's been great, and I didn't see it coming two years ago, that's for sure. It was a curveball I didn't see.

Alex Husner 5:20

Yeah, yeah. And what is it about the Jamaican hospitality that makes this such a great place to have a business like this?

SPEAKER_05 5:28

I think the culture, right? The culture is this one love. Everyone gets together, teamwork makes the dream work. We hear that a lot, but do you always see that displayed everywhere, right? And as you guys can see from touring our call center today, you know, they're very proud of their culture. Yeah. Um, just had Emancipation Day and Independence Day last week, um, got some really good feedback from the team, and it's just a good opportunity for the team to come closer together. As Paul said, that's kind of how we've met our management team along the way and developed such a great team that we can trust when we're not here on the ground. Yeah.

Annie Holcombe 5:57

Yeah. Yeah. Well, and Amanda, you had done call center stuff in the in the US for the Britons. That was kind of where you started out. So what do you what do you think was like the opportunity to move here and and and start something that you couldn't touch every single day? Like what is that, what was that like for you?

SPEAKER_05 6:13

Well, I was very fortunate because we had remote agents prior to coming down here. So I had a little bit of experience with remote management. But I will say there were a lot of unknowns, as Paul mentioned. You know, 10 years ago, we didn't know what we know today, and we weren't able to provide that advice to our current partners or anybody else. So I think doing it ourselves first helped extremely, you know, an extreme amount, right? And then also just growing our team and finding good people you can trust on here. As Paul said, you'll meet them in a little bit, but they're just fantastic people.

Alex Husner 6:40

Yeah. And so what does the onboarding process look like? So a company from the States wants to work with you guys. What is the training and how involved are you in that?

SPEAKER_03 6:49

Uh, we're

What onboarding and training a remote hospitality team actually looks like

SPEAKER_03 6:50

pretty involved. We come down, we take a tour, we show them, introduce them to all the people, all the management team, and they see how it really works. And then we work on a contract. It's a very simple, simple execution of an agreement. You know, we we want our partners to be happy and productive. We're not gonna hold them hostage. We this is about getting better as an industry in the hospitality and vacation rental space. So we offer an opportunity for them to grow and better their businesses in the states or wherever they are. And so we go back to the states, we continue the conversation. Usually by the time we leave, they have asked us for an agreement of some sort. They've told us how many agents they need, what hours. As you know, we're open 24 hours a day, seven days a week. So we need overnight agents or we need daytime agents or what have you. We put an agreement together, it's executed. We source the labor because we've got a lot of it here ready to go to work. Yeah. And within 30 to 45 days, they're up and running and training and moving forward.

Annie Holcombe 7:48

And you mentioned um uh in our previous conversations that you guys get the team, you provide basically the the hardware, they bring in their software, and they the the partner actually does their own training. So you're hands-off and you let them do that. Is that something that's not normal with call centers, or is it they're hybrid approaches?

SPEAKER_03 8:07

They're hybrid approaches, and we offer both. We will do the training, and we have partners that we do the training for that they just say, hey, we just want you to handle it all, and we do that. But a lot of times they want they have their own training in place and they want to uh educate and teach those agents their secret sauce and their method of operation, and and they want those agents to become a part of their team as well. Right. So you so they've got a team in the States, they've got a team here. So we stress very much the team aspect of what they're doing, and the training is theirs, the software is theirs, but we provide everything else.

SPEAKER_05 8:41

Just to kind of add to that, we see a lot of partners come down and conduct their own training to begin with, and then train somebody on site to complete it moving forward. And that way it allows them time to either advance technology or build out further training and other projects that they have going on, right? Yeah, in their own.

Alex Husner 8:56

And you just you don't have to be connected to their software or anything like that. It's just the agent is using their it's using their software and the website. Yeah, right. Yeah, pretty light touch there.

SPEAKER_02 9:06

Yeah, yeah.

Alex Husner 9:07

The companies that have been really successful with this, how have they really gotten the team involved beyond since they are offshore? Like what are the some of the things they've done to make sure that they still feel like they're part of the organization?

SPEAKER_05 9:18

Yeah, I think building in the lead agent role or that supervisor role, especially if you have a team of more than 10, um, is critical down here. That way you can have that connecting voice in that person. Um, we've seen them take on training roles that we've talked about. We've seen them take on administrative duties. Um, and it really allows them to connect the departments, whether it's a celebration here or a celebration there, so that everybody can be involved.

SPEAKER_03 9:39

Yeah.

SPEAKER_05 9:40

Yeah. Yeah. We said 40,000 plus agents here.

Annie Holcombe 9:47

So I would imagine there's a very large pool of talent that you can grab. Yeah. So do you do job fairs? Do you only hire? I mean, what do you have like a, I guess, a corral waiting for a week?

SPEAKER_03 9:59

We have a database of people ready to go to work. Got too. And we do do job fairs when necessary. Our goal when we moved here was to build out the best centers in Montego Bay physically. And we our goal was also to pay the most to our agents so we could cultivate the best talent. We wanted the best of the best. So we have met that and we continue to do that because we want to provide our partners in the States just like we did for ourselves. We want the best labor we can find. Yeah, yeah. And it's sitting right here in Montego Bay.

Annie Holcombe 10:28

That's incredible. Well, we'll get to talk to some of your staff leader and um learn their perspective and their training and all the things that they do, but we're excited to kind of be here where the magic really happens. Although we know Amanda's the magic magician from the U.S.

SPEAKER_02 10:40

Amanda is the magician. Yeah.

SPEAKER_03 10:44

And I didn't have to twist arms too hard to get you guys down to Jamaica.

SPEAKER_02 10:47

No, it was very easy. Yeah. It was very easy.

Annie Holcombe 10:50

Definitely want to come down when it's not so humid, but I don't know when that actually is.

Alex Husner 10:54

Yeah, it's probably warm here all year round. I'm sure it's warm.

Annie Holcombe 10:58

Yeah. Yeah.

Alex Husner 10:58

Yeah. Well, we're excited to talk to more members of the team. We're also going to do some interviews on site tomorrow at the resort and just kind of immerse ourselves in the culture. It's really hard, but we're going to do it.

SPEAKER_02 11:11

Fight for it. You're going to struggle for it.

Annie Holcombe 11:13

We might have a Jamaican punch or two. Yeah, exactly.

SPEAKER_02 11:15

Yeah. Perfect.

Alex Husner 11:16

Awesome. Well, thank you guys so much for having us, and we're excited for the rest of the trip. Thanks for being here. We appreciate it. If you own a vacation rental management company, this one is for you. A lot of owners have thought about selling someday. Maybe not today, maybe not even this year, but eventually. And when that thought comes up, two questions usually stop people in their tracks. What is

Meet the operations team: culture, customer service, and what makes a great agent

Alex Husner 11:36

my business actually worth? And what happens to the people, the homeowners, the reputation, and the brand that I spent years building? That's exactly why we want you to know about Monarch Collective. Monarch is built for local vacation rental brands that want to grow without losing what made them special in the first place. When Monarch comes into a new market, the local brand stays. And not just the name on the website. The team stays, the homeowner relationships stay, the reputation you earned in your own backyard stays. But now there's a much bigger platform behind it. You get paid for what you built and the parts of the business that drain so many owners. Finance, accounting, HR, legal, backend operations, they come off your plate. And instead of doing everything alone, you get the support and horsepower to keep growing. You can keep running the business as long as you want. You can step back when you're ready. There's not one version of what this has to look like. And here's the best part you don't have to be ready to sell to have the conversation. Even if you're just curious, Monarch will sit down with you, free and no strings attached, to help you understand what your business could be worth. No pressure to sell, no pressure to sell to them, just a real conversation with people who understand this industry and respect what local operators have built. So if you've ever wondered what your company could be worth, go find out. Visit go monarch.com/slash partnerships. Well, we are here now with some more of the team members at Call Center Solutions. We've got Andrea and Kavin. Good to see you guys. Yes, thank you for having us.

Annie Holcombe 13:01

So we were having us we were talking to you earlier. You are a newbie. You've been here how just two months you said? Seven. Seven. Oh, I'm sorry. That's still relatively to the rest of the team. You've been here. So what has been your biggest learning since you joined the team?

SPEAKER_07 13:13

Uh the biggest learning is the environment. So it's coming from different workplaces. I have to adapt to how the culture is here. So um that was you know, getting adjusted, uh meeting the the friends, the families were like a big unit.

SPEAKER_02 13:28

Yeah.

SPEAKER_07 13:28

Um, so you know, that was the uh the the biggest take up takeaway from me. Yeah, yeah. And were you in call centers before? Yes. I've been in the environment for roughly 17 years.

Alex Husner 13:39

Oh, okay. So the business, but yeah. And what what makes being a call center agent in Jamaica a great job to have, would you say?

SPEAKER_08 13:47

Um the part that comes with it. Yeah. Yeah, because um not that you're only an agent, but you're considered to be a part of a team, you're considered to be a family. So the excitement, the experiences when you're in the call center industry, you always want more. You always want more in the customer service that you offer on a daily basis, it lets you feel fulfilled at the end of the day. So you always want to be a part of that.

SPEAKER_07 14:13

Yeah, for most persons, it's uh typically their first job. So it kind of introduces them to the working world, um, you know, getting paid, paying taxes.

SPEAKER_02 14:21

Yeah.

SPEAKER_07 14:22

So it's you know, that's uh a good start up, start way to get into you know the business.

Annie Holcombe 14:26

Yeah. And so Andre, you've been here two years, you said? No, no, five. Five. Gosh, I'm sorry. I don't remember anything. Way off, way off. I'm not not a mathematician. Um, so I guess you you are you're leading a team, you guys are operations, so you're actually here to with the agents working with them. Um, what do you think is uh you know something that sets you guys apart from other places that offer call centers?

SPEAKER_08 14:50

What set us apart from other call centers is our uniqueness, or tends to be that that family-oriented company. We're very close knitted. That sets us apart from most of the other call centers. Here we the um the parts that are offered here as well, set us apart from the other call centers. Yeah.

SPEAKER_07 15:07

The the family is what speaks to me the best. Um, I've been in companies before, as you know, and um I've never seen uh a unit that's so involved with the the employees, the agents, everybody. So normally HR is here the company, the employees are doing their own thing, but here everybody is involved.

Annie Holcombe 15:24

Yeah, and what do you attribute that to? Do you think that that's just the way that the team from the US when they set it up, that they had that from the very beginning, that that was part of the process? Or do you think that that you just over time you guys gelled together as a family unit?

SPEAKER_08 15:38

Over a time, we gel together as a family unit, but is also a part of us. Neither cultural year to be closely to whatever we are doing, we put our all in. We consider everyone to be family.

Alex Husner 15:49

Yeah, that's great.

SPEAKER_02 15:50

That's awesome.

Alex Husner 15:51

And uh, what would you say makes the difference between a uh a call center agent that can just take calls versus somebody that can actually uh you know really make the sale and close the deal? Yeah, close the deal.

SPEAKER_08 16:02

Whoa, that's that that's a big one. So anyone can come in and say that they are a customer service agent and can take a call. Yeah. But you have this person that will go above and beyond to make sure that customer is satisfied. To also once satisfying the customer, they're also making sure that a company's benefit on the other hand. So even though they are just taking the calls, they know that hey, we have to close these sales because at the end of the day, this is what keeps us here. So they will go above and beyond to make it happen.

SPEAKER_07 16:31

Yeah, their ability to just check up a conversation, be friendly, be inviting, allow the customer to share their experience and what they're looking for speaks a lot to the agent's ability to close a sale.

Annie Holcombe 16:41

Yeah, yeah. You also have to play kind of like part therapist with people, I would imagine too, right? Because you're dealing with customer service, you're dealing with you're dealing with like rollover calls from front desks, and when front desks are busy or maybe after hours you're dealing with a lot of that. So, how do you how do you keep people when they fall into those situations where that maybe they've got a little, I always call them prickly people when you know people are being a little difficult? Like how do you, how do you, you know, they it stresses people out, I'm sure.

SPEAKER_08 17:05

So in your training, they are taught how to overcome rejections. Once they learn how to overcome these rejections, then it's easier for them to set the tone and to start to rephrase. They can even start a conversation all over again once they have that kind of customer. And once they have um set that aside, then they can go ahead and steal that sale. Yeah. Yeah.

SPEAKER_07 17:26

Um, applying the company's policy, um, you know, adhering to the standards that we set is what keeps everybody in line. Yeah. You know, accountability is the biggest job that um Andrew and I have to do. Yeah. You know, it comes to the territory, it comes to the rules. So we we do our best to keep everybody in line. Yeah.

Alex Husner 17:46

And so all the agents they have the property management system up, they've got the website up, so they've got everything that they need, basically on the either two monitors or one very large monitor. But I remember when I was in property management, um, the owner of the company would always say, if the website's slow or the software's slow, don't just sit there and have it be dead air, you know, make conversation, right? Um, so how do how do you train some of those skills? Like, do you are you guys also training them on just not specific to the company, but more just from like a customer service or a sales standpoint? Is that part of it?

SPEAKER_08 18:16

Yeah, from a sales and a customer service standpoint, you they will have the training. Most of the persons that are here, they would have already worked in a call center environment. So they want to understand the soft skills and the empathy that comes along with being a customer service agent. And once you have those and you have them tied in together, yeah, then they are excellent at what they do. Yeah.

SPEAKER_07 18:37

And um, you know, their ability to display their skills in the interview process as well helps. So we start it it the process starts there. How are you doing the interview? Do you connect? Do you establish a rapport? And um, that kind of gives us an idea of the skill set that you have and how much training you need. So it helps a lot. Yeah.

Annie Holcombe 18:55

Yeah. I would imagine you have to be able to be nimble and like change on the fly because sometimes like things happen. Um, you know, like uh again, we we deal in in a lot of beach properties, so you're dealing with hurricanes, so there's like messaging that has to change. Like, how do you handle those types of things where you know you could come in and have the day is supposed to go one way and it completely goes off the rails. But how do you how do you communicate that out in a calm effective manner and make sure that you implement it across like the you know the entire 24-hour shift that you've got for a for a campaign?

SPEAKER_08 19:25

So our biggest communication that we use here is email. So we communicate through email on a daily basis. And agents would know that once they come in for their shift, their assigned shift, the first thing that they would have to do once again is not that busy, yes, because sometimes they come in and they have to jump on. Right. So what they would normally do is to go ahead and check their emails to see what changes have been coming has been communicated. And once it has been communicated and they find that if they are not sure or they're unclear of what's happening, they will reach out to if they have a supervisor on the team, they would reach out to the supervisor. The supervisor would provide them with the directions.

Annie Holcombe 20:01

Yeah.

SPEAKER_07 20:02

Yeah. And we make ourselves available as well if they have any additional questions and um provide the support that they need to keep abreast of what's going on.

Alex Husner 20:09

Yeah, that's great. Well, it's a very professional operation that you guys run down here. So very impressive. Very impressive.

SPEAKER_02 20:15

We do our best. I got that.

Alex Husner 20:17

Yes, it is. Well, thank you for joining us. So nice to meet both of you.

SPEAKER_02 20:21

Thank you. Nice having you too.

Alex Husner 20:24

Before we get back to today's episode, I want to share something that we believe matters for the future of this industry. Every property manager wants more direct bookings. You invest in your website, your brand, your guest experience, because owning that relationship matters. But travelers still need a trusted place to discover vacation rentals before they decide where to book. That's why Savvy exists. It's a direct booking marketplace

Inside HR: hiring, employee support, and building a team people want to stay with

Alex Husner 20:47

built exclusively for professionally managed vacation rentals, and it's not just another OTA. When a traveler books through Savvy, you remain at the center of the relationship, so there's no platform standing between you and your guest. You communicate directly with the traveler, receive payment, set your terms and conditions, and nurture the ongoing relationship. Here's what really got our attention. Since launching in early 2025, Savvy's monthly booking growth has averaged nearly 40%. Travelers are finding this option and fast. We love what the team at Savvy is building for property managers and the direct booking movement. If you're looking for a distribution partner that's actually built for you, not around you, check out savvy at savvy.com slash Alexandannie. And now we're back. We've got Julia and Allison who are with the HR department here, Costing Resolutions. Nice to see you guys. Thanks for having me. Thanks for being here.

Annie Holcombe 21:40

Yeah. So HR, that's a big role. So you are you are the party coordinator, you are the therapist, you are the you you handle all of it. I mean, basically everything comes through you at some at some point. So tell us a little bit about your day and how you work with the different teams.

SPEAKER_00 21:57

All right, so let me go first. All right. So the employees, I I believe they go to person before they go hire to Allison. Right. So in cooperation with the the tasks that I have to complete that come at the door, even without looking up. And so that creates, I think, an open door policy as we seek to maintain here. So they are as opposed to what the common thing is about HR out there. Here it's different. They come, they don't want to leave. And so it opens up an avenue to say, okay, they're comfortable. And so when they come, whether it's with a concern about HR matters, a write-up, a time card issue, or so on, they're always okay coming and are comfortable to expressing themselves with whatever the situation is at hand.

Alex Husner 23:02

Yeah, so you're kind of like the culture police. Yeah, right. Yeah. Yeah, yeah. Managing a lot of different things between the agents and then the partners and everything in between. But what would you say makes this such a great place to work out of all the call centers that are in Jamaica?

SPEAKER_09 23:19

It's different, I should say. I've been in the industry for more than 20 years. Wow. So I do have a lot of experience. And so I can remember back in 2018 we were having all these conversations of creating call center solutions or conversion international. We were looking as to what was there, what do we want to create, and how different it should be. And so if you get the opportunity to walk into other call centers, you would have been able to see that just by entering.

Alex Husner 23:48

Yeah.

SPEAKER_09 23:48

The environment itself is different, it's super clean, neat, and uh all. Um, outside of that, it's very warming. Um, just even by mingling and talking with the agents. As Julia mentioned, the open door policy is another one versus other call centers where you just see a lot of doors and offices and the agents are just channeling one direction, not too much rapport and stuff like that. So it's it's very warming. A lot of persons love it here. Um, if you should ask some of the employees, what's the difference? Because they are coming from other call centers here. Yeah. And they will share their experience, and it all differs.

SPEAKER_04 24:26

Yeah.

SPEAKER_09 24:27

Um, especially if it's persons who are more family oriented and they're looking for something warm and nice. But it it is it's just different and unique being here. Yeah.

Annie Holcombe 24:37

So for people that are interested in like taking call center being a call center agent as a career, what is it that you're looking for? What do you think makes a good agent?

SPEAKER_00 24:47

Flexibility. That's primary, as is all right, you may be aware that it's a 24-hour operation. So flexibility is of the utmost importance. They throughout the screening processes, they need to be to be able to display certain attitude or attribute that is recognized by the um screeners, and then they will be able to be channeled into an interview with the client themselves. They also complete an assessment and they have to get a certain grade or percentage for us to move on with them as a company or as an employee. Other than that, in orientation, as I do the staff orientation, you hire orientation. Sometimes by just reacting with them, we are able to identify certain things to decide, well, this person will probably have to look out for this person because the person may say or may not. But because the behavior, their attitude, their response to question, their uh entire display throughout can tell you or help you to decide or recognize whether or not they will fit into the team or whether they'll just come for a few days.

SPEAKER_09 26:10

One of the other things I must add to that is the support is very huge with Call Center Solutions. Um, we just don't see agents just as an agent. We believe that they have the potential to grow and to develop, to be a bigger person and to be a part or continue to be a part of our structure. Uh we provide support in all means, the means that we check in with them, we have conversations just to say how are you doing? Yeah. Um, is there anything we can help you with? And if they do have an issue, we will put our heads together at all times, even if it involves the clients, to see how best we can accommodate or assist this agent or agents whenever there's something happening.

Alex Husner 26:52

Yeah. And one of the benefits is too, I mean, if an agent leaves, if they do leave the operation, right, or if the client is unhappy with the agent's performance, you guys handle getting somebody else to fill that spot. And I think that's really important because if you're if you just have your agents back home in the office, you know, to try and go out and find people, that's that's really a challenge for a lot of property managers. But maybe tell us a little bit about how that works of like you guys keep a continuous stream of people ready to go.

SPEAKER_09 27:20

Right. We try to maintain as best as possible, but if there should be a distance on where we have to, after not just saying, okay, this person's just not getting it. Yeah. But after going through all the pieces just to make sure we do re-coaching to see where the errors are. And if it's definitely not working, then we'll have the decision for a replacement. Uh the replacement normally goes pretty smooth because the conversations are had, we know when they should start, uh, when we should even start even looking for a replacement. So once we get that training is up and running, and we'll normally go through the process very smoothly to have that person train and up and running.

Annie Holcombe 27:57

Yeah. You've been in this with the company for a very long time, I guess almost since the beginning. So we were talking uh with in another conversation about the number of agents that there are in Monteco Bay. What do you think um has made Monteco Bay such a hub for call centers?

SPEAKER_09 28:12

Uh it has been like that for as long as I can remember, even just getting involved in the BPO industry. Uh I can say it's completely different from working in Kingston. I have been there before for different tours and different companies. I'm from all the call centers that normally have campaigns in Kingston. So you go back and forth from time to time if needs be. And so the culture in Kingston is there where they have call centers, but in Monte Gebe it's completely different. It feels different, it operates differently. And so, as I said, the support is there, the family orientation. And so I think that's what makes the huge difference with the Monte Gebe versus otherwise. Yeah.

SPEAKER_00 28:56

Um, in addition to that, I may be a little bit biased. I think Monteguay is in addition to that, I think that um certain resources are more easily more convenient.

SPEAKER_02 29:12

Yeah.

SPEAKER_00 29:13

As Paul would have said, that you he would have gained friends in the industry, would have had the right conversations and made the decision to plant his seed here. So it speaks to investor knowledge, what Montego Bay has to offer to persons looking to invest. And um, I think Montego Bay was also sold as the place for BTO. So BPO. So yeah, and yeah, we we have

The IT and infrastructure keeping the operation running

SPEAKER_00 29:42

everything down here.

SPEAKER_02 29:43

The people, the people here, yeah.

Alex Husner 29:48

Yeah, and the hospitality of being able to bring a client down here, they get a little bit of a vacation. You know, it's it's harder to take somebody over to the Philippines or a coconut tree.

SPEAKER_02 29:58

Yeah, decorations, it's great.

Alex Husner 30:01

It's great.

SPEAKER_02 30:02

Yeah, yeah.

Alex Husner 30:02

Well, thank you for joining us. It's been a pleasure to meet everybody here today, and and you guys are also just wonderful, doing a great job.

SPEAKER_09 30:09

Thank you. Thank you, Andrew, as well. Thanks for being here. Thank you.

Alex Husner 30:13

All right. We've got Dee Wayne, who is in IT at Call Center Solutions. So good to see you. Good to be here.

Annie Holcombe 30:20

So IT, that's a big job. I mean, if it's not functioning, then everything else just goes downhill, right? Yeah. Yeah.

SPEAKER_01 30:27

It's a challenging and the demanding department, but it's fun once you're in the field of IT. You get to learn new stuff. You get to ensure that your agents or the agents have everything they need to perform. And it's just fun to interact with the agents sometimes. They'll be like, hey, I'm having this issue. What's the issue? My mouse won't move. Um, is it plugged in?

Annie Holcombe 30:50

I was gonna ask. I feel like every every company that I've ever worked for, the IT people just are like, oh my gosh, I just didn't turn their monitor on. Like, just all the like the crazy things. So, what is the craziest thing that you've had to deal with in terms of like something not working and it just turned out to be like they literally didn't have the power on or something like that? Is that that is that exactly, exactly.

SPEAKER_01 31:12

Is it turned on? I don't know. Oh, there it is. I forgot that. One day I actually came up because the PC wasn't on and her screen wouldn't come on because once your PC is off, the monitor goes inside. Right, right, right. So she was pressing every key on the keyboard, moving the mouse around, and like, my computer isn't working. Came up, I'm like, what's wrong? She's like, my computer isn't working. Like, turn it on. What do you mean? Is it on? Nope, it's not. Yeah.

Annie Holcombe 31:43

She just always sat down and it was already on, so didn't think about it.

SPEAKER_01 31:47

She probably figured because most of the agents here they're comfortable in their seatings. So they'll have it on, but close the screen to ensure that the system is locked, and they'll go home for the night, come back expecting it to be on where they left it. Right. Instead of restarting like they should.

Alex Husner 32:05

Yeah, yeah. And so are you dealing with all the property management systems that your clients use here as well?

SPEAKER_01 32:12

Some. Ricardo, or department manager, he normally communicates with the clients. If it's something directly with an client related app or service website, most times he's there. But if it's agent related and I'm available, I'll be there before he gotcha. So once an email is sent, if he's not busy responding to emails, I'll be up there. If he's even not busy. What else does Ricardo do? Ricardo does most of the Yeah.

Alex Husner 32:40

Yeah, you're basically you're the problem solver.

SPEAKER_01 32:43

Yeah, most times.

Annie Holcombe 32:45

You're the technological therapist, is what you are.

unknown 32:48

Yeah.

Annie Holcombe 32:50

So how long have you been here?

SPEAKER_01 32:51

Two years going on three now.

Annie Holcombe 32:52

Yeah. And and did you come from a call center background or were you in another IT role?

SPEAKER_01 32:56

I was in a call center background, but at the same time, I was, what would you say, freelancing as an IT representative as well?

Annie Holcombe 33:04

Yeah, okay. Yeah. Well, you know a little bit about a lot of things. Yeah. Yes. Yes.

SPEAKER_01 33:09

And with IT, it's like you don't learn a lot because you'll know something today. It's more easy. Yeah, yeah. And you have to relearn it again. And by the time you're finished relearning it, it's changed again.

Alex Husner 33:20

Yeah. And that's getting faster and faster and faster into this world. Yeah.

SPEAKER_01 33:25

You can actually build your own AI now without actually building your own AI.

Alex Husner 33:28

Yeah. It's just literally crazy every day. The robots are taking over. Yeah. What's your favorite part about working here?

SPEAKER_01 33:35

The environment, it's very polite. Um, you might just come in and expect to be another day at work. Yeah. But when you get here, the agents are friendly, my team is friendly. You always have somebody to make you smile at least once a day.

Alex Husner 33:50

Yeah, that's so nice.

Annie Holcombe 33:53

That's that's your role.

Alex Husner 33:54

Yeah. We we both work remotely, you know, at our homes. So, and that that's definitely one thing that I do miss. Yeah. Sure.

SPEAKER_02 34:03

Yeah, yeah.

SPEAKER_01 34:04

It's nice when you have that type of environment. A lot of call centers you go into don't really have that. You people just get to work, okay. Robotic movements, finish your day and just go home. But here it's a bit different. You actually feel like you want to come in, you want to help, you want to make sure you see your friend, or just say hi to everybody.

Beachside reflections on culture, connection, and hospitality

Annie Holcombe 34:21

Yeah, it does feel lighter when you walk in here. I think everybody's very, very happy. But I also think that that's part of the Jamaican culture, is to just kind of be just enjoy life and smiles as you go through it and relax, right?

Alex Husner 34:32

Yeah. Yeah. Awesome. Well, very nice to meet you, D-Wayne. It's nice to meet you too. Thanks so much. Thank you. So we are downstairs now. We're with Natasha. Natasha, so nice to meet you. Nice meeting you too.

Annie Holcombe 34:45

So Natasha, you're one of the agents here. And how long have you been been with the organization? I'm with CCS for four years. Okay. So what do you what is your most favorite thing about working here?

SPEAKER_04 34:54

For me, it is like we work as a family. We have activities that I really enjoy. And and you're with V-Trips. Yes, I am.

Alex Husner 35:04

Okay.

Annie Holcombe 35:05

All right. So what did you tell us about your day? You come in, what what what is how did your day get started?

SPEAKER_04 35:09

For me, I get to work about like 15 minutes early, sit and reflect sometime, like listen to some songs, depending on what's gonna happen.

Annie Holcombe 35:17

Motivation gets you going for the day.

SPEAKER_04 35:19

I love that. I'll come in and I'll check on my team members, ensure everyone is okay, get my report started, clean my email, and just stuff it up. It's like do what I have to do.

Alex Husner 35:32

The thing I love is when you guys are basically experts now at all these systems too. So all the different PMSs, all the websites, you're on, all of those all day long. So it's like a workforce making sure that everything's working inside the company in a way. Or not working inside the company.

Annie Holcombe 35:51

So how do you so um for you? Because vTrips is a large organization, they've got properties all over the place. Um, do you try to have people specialize in various properties or do you guys get to know the entire portfolio?

SPEAKER_04 36:02

Right. So we have different portfolios, like vTrips is a large, it's an umbrella. Under vTrips, we have distinctive beach rentals. We have Jackson Mountain rentals, we have southern vacation rentals as well. And we do have the channels department that assists with uh Airbnb eBooking.com platforms. So each market, we have agents who learn that specific market, as well as we have an after-hour team who handles all the after-hour calls for the different markets other than southern vacation rentals.

Annie Holcombe 36:33

It's a lot.

Alex Husner 36:34

Yeah, a lot to manage. Very impressive.

Annie Holcombe 36:36

Thank you. Thank you, Natasha.

Alex Husner 36:38

Hey guys, real quick, let's talk about your direct booking website. Because for a lot of vacation rental companies, it's still stuck in 2019. It may look okay, but it's difficult to update, expensive to rebuild, and it wasn't designed for how guests search and book today. That's exactly the problem Gil Chan set out to solve with Crafted Stays. This isn't a generic WordPress template with a vacation rental booking engine bolted onto it. Crafted Stays is a hospitality-specific e-commerce platform built from the ground up to help operators get found and turn more website visitors into direct bookings. And it's working. More than 200 operators are already using the platform, and Crafted Stays connects directly with major PMS providers. This AI build solution can build your site in minutes instead of months. And the platform keeps improving after you launch. Gil and his team have shipped more than 200 product updates since last September, and those improvements automatically roll up to every Crafted Stays website. No expensive rebuild required every few years. Wow. Their natural language search is also made for the way people book and how they search for vacations these days. A guest can type, we want to go to Gatlinburg, we're traveling with two kids, we need a pool, and grandma can't do stairs, and see the properties that genuinely fit their needs, not just a list of keyword-matched properties. Whether you manage 20 properties or 200, go to craftedstays.co slash Alexanney to schedule a test drive. They'll connect your PMS and show you what your own properties could look like on the platform. This is a quick, no commitment call to show you what's possible. Now let's get back to the show. Okay, this is part two of our Swamere in Jamaica with Call Center Solutions. We are on the beach now in Jamaica. Not a bad gig. Um it's a little bit action-packed right now, but we're recapping from yesterday. And oh my goodness, what a great day we had at the office, meeting the team and how professional everybody there was. Any thoughts, Annie?

Annie Holcombe 38:33

I think the one thing that stood out to me was that every single one of them, no matter what we asked the question, it always led to it's a family. And you guys have done an incredible job of creating a culture that these people are proud of, they're committed to. And I just, I mean, it just came out in every single conversation we had. So kind of on that, you know, what is it, what does it mean to you to be building culture that way? And how do you effectively do that? Because you're not here. So you have to depend on the local team to kind of activate that, but keep you in the loop and make sure that something does come up that you're having conversations in a timely manner to address it.

SPEAKER_05 39:07

Yeah, I mean, I think the team is the biggest piece of it, right? When we're not here, I think we mentioned that a little bit yesterday too. We have to trust the team that we have on the ground to fulfill, you know, the vibe and the morale of what we're going for. But um, again, I think a lot of us come from a family background and a family-owned and operated company, and we just kind of led that culture right into this company. Um, I do think, you know, engagement goes a long way, whether it's celebrating birthdays or whether our partners are providing lanyards or t-shirts for their teams. You know, yesterday walking around the center, I saw so many wearing that. And I think it just goes a long way to connect both the employees to us as well as our partners. Yeah.

Alex Husner 39:41

It was really cool too. I actually got to meet one of the agents that works with Visit Myrtle Beach for the DMO that you guys do their call center as well. So is that the only DMO or do you have other entities like that?

SPEAKER_03 39:52

We've talked to and are talking to several DMOs right now, but they've been with us the longest for sure.

Alex Husner 39:57

No, that's cool. And yeah, to see she had the Visit Myrtle Beach lanyard on and the t-shirt. And I think, you know, it it is important because it makes them feel like they're part of the team back, you know, in the States and everything, too. Do they ever go and meet their clients or go back over?

SPEAKER_05 40:12

Yeah, multiple members of our team have been over to the states, whether it's to visit their partners or to visit some of their resorts or their properties. That's cool.

Alex Husner 40:20

Yeah, very cool.

unknown 40:21

Yeah.

Alex Husner 40:22

So about the destination a little bit too. What's your favorite part about having to work in Jamaica?

SPEAKER_03 40:28

Like, what do you love about it's horrible? I mean, we Amanda and I struggle through it daily.

Alex Husner 40:34

You could have had a call center in Chillicothe, Ohio.

SPEAKER_03 40:38

We love Des Moines, but we don't want a call center there. No offense to Des Moines. Um, but we love Montego Bay. We love the people. Again, it comes back to the people. We're in the hospitality business. It's a people business. Yeah. It always will be. We're near shore, which makes it very accessible. I mean, for us, it's a couple hours from Atlanta and we're here. So it's not like we're traveling around the world to get to our call center. We can be here in a day if need be, uh, if required. So we get to come down here regularly and spend some time and be with the team. And it's just, it's a gift. And uh, it's been a great business model for us.

Annie Holcombe 41:12

Yeah. I think we were talking about um earlier this morning, we're talking about uh you have a driver that you depend on, and and a lot of the clients that you work with, they now use them when they come down for vacation. But I think what was was interesting was that a lot of your clients actually do come down here without you, and they will come to the center and like you said, they're bringing they're bringing swag,

Beyond reservations: how CCS supports more of the operation

Annie Holcombe 41:30

they're giving them, they're making them feel part of the team. I is that something that other call centers do regularly? I don't hear of it very often. So it feels like you guys are really putting an emphasis on that.

SPEAKER_03 41:39

I think our business model, call center-wise, is a little different than most. I do. I think again, it comes back to you. We have had one driver in for 10 years, and he's very loyal to us, and we're very loyal to him. He's been great. And our clients, um, they're raking the beach, by the way. And our clients are very loyal to him as well. And he gets to know them personally just like he did you guys yesterday. And he's taking you tomorrow over to another part of the island, and um, he just becomes part of the family. I talked to him on Thanksgiving, Christmas morning. I mean, he's he's an extension of what we are as people and what we want as the business model.

Alex Husner 42:16

Yeah, yeah. No, that's great. We asked this question yesterday to one of your team members, but I also wanted to ask you, Amanda, what makes a reservationist become that next level of just like an order taker or somebody picking up the phone to someone who really is going to connect and make the sale?

SPEAKER_05 42:32

Yeah, and I think it's all about their attitude and their vision of what hospitality really looks like. And that's why we found such success here. You know, they are used to call center scripts, as you said, and those basic fundamentals and um all of that through high school into college here. But the difference is finding that person who wants to be hospitable and also have um, you know, that experience, whether it's working here in a resort or whether it's working for one of the airlines or resorts. So we do uh use a surveying company to find the best applicants in town. Um, and I would say it it filters out about 50% of our applicants. We receive over 100 resumes a day. So this helps our team connect.

SPEAKER_02 43:11

Wow.

SPEAKER_05 43:12

This helps our team connect with the ones that we really should be talking to and who's meant to be in that role very quickly. Wow.

Annie Holcombe 43:18

Yeah, and I think one of the things that was interesting was the uh longevity that a lot of your team members have had with you, but then how many have been in the business just like 20 years plus? I mean, so this is something that they found a passion, they found a skill. So you you're really kind of getting the best of the best, aren't you? Yeah, yeah.

SPEAKER_03 43:35

And that's our goal. We want the best of the best. We we pay very well and we want the best talent we can find on the island because our clients deserve that, and that's what they want.

Alex Husner 43:44

Mm-hmm. Yeah. What's like one story that comes to mind of a company that they had a problem that came to you guys, or they had a need that they needed to have fulfilled, that you were able to transform the reservation department? Anyone come to mind?

SPEAKER_05 43:59

Well, it helps. Mentioning any names. We did have a team who came with the bees of protein. Good afternoon.

SPEAKER_02 44:10

This is a good one.

Annie Holcombe 44:12

Thank you. This is the Jamaican way. Breakfast. Thank you. Thank you.

SPEAKER_02 44:18

And what is that? Rum punch? Free church, yeah. Rum punch. All right, cheers. Cheers.

Alex Husner 44:24

Yeah. That's Jamaican. Oh, wow.

Annie Holcombe 44:28

That's refreshing.

SPEAKER_02 44:29

Oh, yeah. We should kick to that too.

Alex Husner 44:31

When our day started here.

SPEAKER_05 44:34

It's delicious. Ooh, that'll put a pep in your step. Yeah, right? And wake up. Here we go. All right. Okay, without without name and name. It was a good story. We did have a partner come to us that was really looking for a reservation team. To be honest, kudos to them. They had a great reservations team prior to coming down, but they were able to support that reservations team in the stateside by adding a couple agents with us quickly through that experience and understanding hospitality. That partner now has accounting roles with us, recruiting roles with us, as well as back office administration overnight. And overnight teams have been in high demand recently. It's hard to find someone to fill that night audit role.

Alex Husner 45:11

And do they also are they responding to like Airbnb verbo messages,

How property managers can get started with a CCS team

Alex Husner 45:16

stuff like that too? Yeah. So it's not just calls.

SPEAKER_05 45:18

Yeah, we have multi-channel agents. They're using the channels as well as the phones, inbound and outbound.

Alex Husner 45:23

That's right. That's really good.

SPEAKER_05 45:24

So you guys are just, you're more than a call center.

Annie Holcombe 45:26

I mean, you really can offer all of the back of the house operations for somebody. I think that that's really relevant to property managers in this day and age because so many people are having a hard time finding some of that back of the house. Yeah. You know, I mean, we all know housekeeping maintenance, the boots on the ground people, you gotta have them local. But some of these, some of these jobs, you can put them in all other locations, and this makes it more affordable so they can take that money and that savings and put it to their frontline operations that they actually have.

SPEAKER_03 45:52

And again, it makes it a lot more affordable. And when our company moved down here 10 years ago, uh again, we were able to save significant dollars while getting better conversion on the reservation side. So we were able to grow on the top line, save on the bottom line at the same time. And once you experience that, it it's hard to give it back.

Alex Husner 46:12

Yeah, and yeah. I think one misconception is too that if you're gonna get offshore here, that it's not gonna sound like local people. But you proved me wrong on that a few years ago. You sent me some of the recordings, and I've called you know one of the resorts in Myrtle Beach many times, and I could not tell a difference between the person that I was listening to versus somebody that was in Myrtle Beach. So did they learn to kind of like speak more, you know, without their accent.

SPEAKER_05 46:41

Yeah. Um, I think English is a very common language here. So I think it's kind of natural. And the fact that they are coming up through call centers starting in high school, it's just kind of natural to them. Yeah. Um, but I would say, you know, we don't run into many accents.

Annie Holcombe 46:54

Yeah. I always it's many accents. Um we talked about it because Paul and I both used uh a lot of Jamaican labor at the resort, so we had Panama City Beach. And I found that from our guest satisfaction, they actually loved having the Jamaicans because they felt like they were on an island on a vacation and it just screams hospitality. Yeah, it's just a whole nother level. And then again, some wonderful gentleman brings you a drink in the middle of the day. That's not horrible. It's just perfect.

SPEAKER_03 47:18

Yeah, and and you can be remote anywhere. You could have a Jamaican living in New York City and working remote and answering the phones. I mean, remote is remote. Yeah. So you don't know who's where, and uh they just, you know, they're taught in high school how to be call center agents, how to be good call center agents. It's very coveted role here in Jamaica, and we're just blessed to have such a great group of people and growing.

SPEAKER_05 47:43

And I think when you manage remotely, when you are able to make that connection in person, it's that much more special, right? Every time I leave here, the team's like, oh, when are you gonna be back, right? When's your next trip? And that type of thing. Uh, we're preparing for Employee Appreciation Week, which is in October. It's an opportunity for all of our partners to come down while we're here and really connect with their teams. Last year was a huge success, and we're looking forward to this year, and we've already got the team excited, and we're only in August.

Annie Holcombe 48:08

So it gives them something to look forward to. So I had a question um just for property managers that are listening and kind of wrestling with, you know, how could they implement, you know, they can you hire one person with you guys? Like give us give us kind of the lay of the land and your pitch to a property manager of why they should choose call center solutions.

SPEAKER_03 48:27

Well, and in that way, we are different than most call centers. Most call centers have a minimum they want you to hire. We we will go as few as two uh agents. Uh we want the property managers to get a fair sampling, but because they need a couple of agents to really understand how well they perform. But we've gone as small as two agents for several companies to get started, and those companies inevitably grow and add on. But as a test, as a beta, that's where we're very comfortable starting there.

Alex Husner 48:55

Yeah, that's a good starting point too, because for a lot of companies, if they don't necessarily have their training program documented, yeah, get started with a couple, build it out, and then be able to scale it.

Annie Holcombe 49:04

So on that. Will you for somebody that doesn't have a program already in place, do you have like a baseline of operations that you could give to somebody to say, like, this is how it would work with our team? Or, you know, again, like you have some large clients that already have, they come in and they implement the training, but will you help somebody create their training?

SPEAKER_05 49:23

Of course. Yeah, we've done that with a couple of partners. We've either gone to their office and their properties and helped them uh maybe refine what they currently have, and or build it from scratch here on the ground when they come down. So we do conduct the training for some of our partners. Okay, very cool.

Alex Husner 49:38

Well, this has been great, guys. Thank you so much for having us. Thank you guys so much. Yeah, so fun. If anybody wants to reach out, get in touch, what's the best way for them to contact you?

SPEAKER_03 49:47

Go to the website and if you reach out on contact, it'll be me, and I'll be happy to jump in and respond. But that's the best way to get us is through the website at CCSsuccess.com.

Alex Husner 49:58

CCSsuccess.com. Lots of scenes, lots of time. Yeah, awesome. Thanks, guys. Yeah, thank you. Thank you, Bando. Until next time, thanks for tuning in, everybody.