One Industry, One Mission: The Power of Partnership Between VRMA & VR Nation

The vacation rental industry is evolving rapidly, and collaboration has never been more important. In our episode this week, we welcome industry leaders from VRMA (Vacation Rental Management Association) and VR Nation to discuss how their partnership is strengthening the vacation rental ecosystem. With major conferences on the horizon and a renewed focus on advocacy, education, and professionalization, these organizations are working together to support property managers of all sizes and ensure a thriving industry for years to come.

The Power of Collaboration Between VRMA & VR Nation

Anne Gardner (Executive Director, VRMA), Jodi Refosco (Board Chair, VRMA), Matt Tesdall (President, VR Nation), and Heidie Henriksen (Executive Director, VR Nation), shared insights into how their organizations contribute to the vacation rental industry. Each brings unique strengths, but their shared mission is clear: to provide advocacy, education, and networking opportunities that empower vacation rental professionals and elevate industry standards.

Upcoming Conferences & What to Expect

With two major events coming up, vacation rental professionals have the chance to engage with industry leaders and gain valuable insights:

• VRMA Foundations: Frontline Excellence Training  – April 14-15, 2025 | Savannah, GA – Focused on operational teams, including front desk staff, housekeeping managers, and property managers.
• VR Nation National Conference – April 27-28, 2025 | Austin, TX – A more intimate and collaborative event, known for its engaging discussions and unique sessions like the Housekeeping Olympics and Pickleball Tournament.

Both conferences offer opportunities for networking, education, and hands-on training for professionals at all levels.

Why Advocacy & Professionalization Matter More Than Ever

One of the biggest challenges in the vacation rental industry is regulation and advocacy. VRMA and VR Nation are working together to ensure vacation rental managers, from small operators to large property management companies, have a unified voice in shaping fair regulations. Their goal is to help local and national stakeholders understand the economic impact of short-term rentals and protect the industry from restrictive policies.

Supporting Small & Large Operators Alike

VRMA has historically catered to larger property management companies, but in recent years, it has opened its doors to smaller operators and independent hosts. VR Nation has also made a strong effort to include a diverse range of vacation rental professionals, from self-managing hosts to experienced managers. Both organizations are committed to education and mentorship, helping operators at every level succeed.

The Role of Vendors & Suppliers in the Industry’s Growth

Suppliers and vendors play a critical role in the success of vacation rental businesses. The episode discussed how suppliers often feel disconnected at industry events, so upcoming conferences will integrate vendors into discussions, allowing for more meaningful connections between property managers and service providers.

Expanding Industry Education & Roadshows

Beyond major conferences, local roadshows and education initiatives are growing in importance. VR Nation has launched regional roadshows to bring industry insights and advocacy discussions to vacation rental professionals in their own markets. VRMA is also exploring ways to expand its educational offerings, ensuring that industry professionals have access to the resources they need to operate successfully.

Watch the full episode here: