A flashy interface can get attention.
But in vacation rental technology, the real test is whether the company behind the software understands the people using it.
In this episode, Ed Ulmer, CEO of Barefoot, shares why service and customer connection matter so much in this industry.
Vacation rental companies are built on relationships. They are managing owner trust, guest expectations, team communication, and a lot of moving parts behind the scenes.
For Ed, that means technology companies have to do more than build tools. They have to listen, understand the business, and earn trust over time.
Because in this industry, the real product is trust.
#vacationrentals #shorttermrentals #strindustry #pms #propertymanagement