Direct booking is often only treated like a marketing problem.
But another big challenge is discovery.
Travelers do not want to search through countless websites to see what is available in a destination or even know which sites to search. They want enough inventory to compare, a booking experience they trust, and an easy path from search to reservation.
In this clip, Eric Goldreyer, CEO and founder of Savvy, explains why individual property managers cannot outspend major OTAs or change traveler behavior on their own.
The opportunity is to give travelers a direct booking option that fits the way they already prefer to search.
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