A vacation rental company can have plenty of inventory, but that alone does not make it a business worth building around.
In this clip, Igor Simkin, CEO of Monarch Collective, shares what they pay attention to when entering a new market: an established brand, a strong team, long-tenured employees, and real ties to the local community.
He also shares one of the clearest signals they look for in a seller: whether they still care about what happens to the business after the transition.
For Igor, that says a lot about the company itself and the relationships it has built with employees, homeowners, and the market over time.
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