In this episode, Stuart Butler explains why short-term rentals often aren’t part of DMO conversations by default. Not because they don’t matter, but because the system tends to respond to organized stakeholders.
When STRs are fragmented, it’s hard to know who represents them, what they’re asking for, and how they want to participate. That’s why collaboration often starts with STRs getting aligned enough to show up with one voice and a real commitment to the destination.
Because at the end of the day, when demand grows for a destination, STRs feel it too.
🎥 The full episode is live on our channel!
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