Winner of The Shortyz 2026 Best Travel Influencers of the Year

Why Scaling Doesn’t Have to Mean Losing Touch

As hospitality companies race to scale, many face a difficult trade-off: grow fast or stay personal.

In this episode, Sab Mulligan of Zzzing shares how they are doing both, and why it started with a mindset shift.

By seeing technology as a growth engine, not a threat, their team was able to scale without losing what made their brand personal.

Boom became the engine behind that growth, helping them automate repetitive tasks, reduce burnout, and give their team more space to focus on delivering meaningful guest experiences.

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