There is a lot of value already built into a strong local vacation rental company.
The brand has history, the team understands the market, homeowners know who they are working with, and that reputation has often been earned over years.
In this clip, Igor Simkin, CEO of Monarch Collective, shares why their approach starts with understanding those strengths before deciding where support is actually needed.
For Igor, that means learning from the founders, investing in the people already in place, preserving the local brand, and being thoughtful about how a larger organization plugs into the business.
It is an interesting look at how Monarch thinks about growth across different markets while keeping local knowledge at the center.
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