Winner of The Shortyz 2026 Best Travel Influencers of the Year

Why Growth at All Costs Has a Cost

Growth can create pressure to keep chasing the next milestone, even when that growth starts pulling attention away from what matters most.

In this clip, Josh Parry, Managing Partner & CPO of Ciirus, explains how being independently financed has allowed Ciirus to stay focused on customer satisfaction, product investment, and long-term relationships without the same external pressure to scale.

For Josh, it ultimately comes down to one question: are the customers happy?

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