Many DMOs still treat short-term rentals like a separate lane.
For a lot of travelers, especially families, they’re the option that makes the trip work. And even when STR guests don’t book hotels, they still drive the outcomes destinations care about:
✨ Longer stays and bigger groups
✨ Local spend across restaurants, retail, and experiences
✨ Word of mouth, social posts, and return visits
In the end, DMOs and STRs are working toward the same goal: more great trips, more satisfied visitors, and a stronger destination reputation.
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#vacationrentals #shorttermrentals #strindustry #DMO #destinationmarketing