A strong website can help convert guests who already know your brand.
The harder part is getting them there in the first place.
In this clip, Eric Goldreyer, CEO and founder of Savvy, explains why great photos, a smooth booking engine, and a polished website are only part of a direct booking strategy.
Reaching new travelers also takes visibility across search, content, social media, influencers, and AI platforms. For many property managers, competing with the scale and marketing budgets of major OTAs is difficult to do alone.
Eric’s point is not that direct booking will replace Airbnb or Vrbo. The opportunity is to move a meaningful share of bookings into direct channels by giving travelers a better way to discover professional property managers.
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