Every five-star stay has a main character. But who gets the spotlight? 👀
When travelers book through OTAs, the platform often becomes the name they remember. So where does that leave the property manager behind the experience?
In our latest episode, Michelle Gilliland, VP of Sales at Savvy, joins Alex & Annie to explore the battle for brand recognition in vacation rentals and what it takes for property managers to become the main characters of their own brands.
Drawing from her years of industry experience and Savvy's unconventional approach to marketing and distribution, Michelle shares insights on building brand visibility, strengthening guest relationships, and standing out in a crowded market.
We discuss:
✅ Why property managers deserve greater brand visibility
✅ Airbnb's direct booking links and what they mean for operators
✅ Making it easier for travelers to connect directly with property managers
✅ Collaboration, community, and building local brand awareness
✅ Behind Savvy's unconventional "Death of the Middleman" marketing campaign
✅ Savvy's approach to brand visibility, distribution, and guest relationships
✅ Building a business that is less dependent on major OTAs
If you're looking to build a vacation rental brand that guests recognize, trust, and remember, this conversation is worth tuning into.
#vacationrentals #shorttermrentals #vacationrentalmarketing #brandrecognition #directbookings