We’re so excited to launch First of the Month Wrangle, a new 6-part series with Lasoh, where we’ll dig into the strategies, systems, and blind spots shaping one of the most important and often misunderstood areas of vacation rentals: marketing.
Throughout the series, Alex & Annie will be joined by Orlie Benjamin, Founder and CEO of Lasoh, a vacation rental marketing platform built to help operators drive more direct bookings and improve profitability through deeper relationships with every guest.
In this first episode, Orlie shares a fresh perspective on vacation rental marketing and the opportunity to approach it in a more guest-centered way. From direct bookings and repeat stays to guest data and long-term growth, the conversation highlights how stronger relationships can support stronger results.
We cover:
✅ What’s missing from vacation rental marketing today
✅ Why guest data can support stronger direct booking strategies
✅ The difference between inventory-first and guest-first marketing
✅ The role of repeat stays in long-term growth
✅ How vacation rental operators can build stronger guest relationships
✅ Why marketing and revenue management should work more closely together
✅ How Lasoh is helping operators create more personalized guest experiences
This episode sets the tone for the series ahead and offers a valuable perspective for anyone looking to build a more effective, guest-centered marketing strategy.
#vacationrentals #shorttermrentals #strindustry #vacationrentalmarketing #guestexperience #directbookings #lasoh