Growth can look impressive on paper. More doors, more markets, bigger numbers.

But the businesses that last tend to be built with a much longer view.

In this clip from Expedia Group’s Powering Travel Podcast, Alex reflects on what legacy vacation rental companies can teach operators about sustainable growth.

Many of those companies grew steadily over decades by focusing on the strength of the business itself and building the people, systems, and technology needed to support that growth.

For operators looking to scale today, Alex says it starts with knowing what you are actually building toward. A legacy business? An eventual exit? Something else entirely?

That answer should shape how you grow and how quickly you get there.

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