In this episode, we’re joined by Kerri Gibson, CEO and Co-Founder of Chalets Hygge, a hospitality brand inspired by the Scandinavian idea of hygge — finding joy and contentment in life’s quieter moments.
After years in the corporate tech world, Kerri took a much-needed step back to rediscover what truly mattered. That pause led her to create a business grounded in balance, creativity, and genuine human connection.
What began as a single renovation project has grown into a collection of cozy retreats and a thriving brand where 70% of bookings come directly from guests. With Lodgify at the core of her tech stack, Kerri has built systems that simplify operations while keeping guest relationships personal and meaningful.
We discuss:
1️⃣ How a personal sabbatical evolved into a purpose-led hospitality brand
2️⃣ Building trust through authenticity and storytelling
3️⃣ Why repeat guests are the strongest driver of direct bookings
4️⃣ How Lodgify helps her maintain genuine connection at scale
5️⃣ Lessons from expanding into a boutique motel guided by the same values
Connect with Kerri:
LinkedIn: https://www.linkedin.com/in/kerri-gibson-cpa/
Website: https://chaletshygge.com/
Get 20% off any yearly or bi-yearly Lodgify plan, plus free personalized onboarding (a $3,000 value).
👉 Use code AAA20 at checkout. Offer valid until December 31, 2025.
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