"Over the years, we’ve gotten so smart we’ve forgotten our heart."
In the rush to scale, the vacation rental industry traded some of its community-driven hospitality for corporate efficiency. Technology brought growth and opportunity, but when profit takes priority over people, hospitality loses the very thing that makes it special.
John Suzuki believes sustainable success is still built the old-fashioned way:
✅ Take care of your guests beyond the booking
✅ Support and invest in your team
✅ Do the right thing, even when it is harder or slower
✅ Let revenue be the result, not the goal
We are beginning to see a renaissance where operators who lead with heart are also thriving financially. That could be the future worth betting on.
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