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The Professionalization of Vacation Rentals: What You Need to Know

The vacation rental industry is changing fast, and VRMA is evolving with it.

In our latest YouTube-exclusive episode, Alex & Annie sit down with Anne Gardner, Executive Director of VRMA, to talk about what the association’s next chapter looks like and how it is responding to the needs of a more mature and complex industry.

The conversation covers how VRMA is thinking about stronger business resources, peer learning, advocacy, support for growing operators, and the changing structure of vacation rental management.

Anne also gives us a preview of what to expect from the 2026 VRMA Annual Conference in Nashville, including a more focused approach to education, practical programming, and new ways for attendees to connect and learn from each other.

Watch Inside VRMA’s Next Chapter: How the Association Is Evolving with the Industry, with Anne Gardner on YouTube.

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