AI can make it feel like everyone else is moving faster.
Every day, there’s a new tool, a new workflow, a new opinion, and another conversation that makes it seem like you should already have a complete AI strategy in place.
But the reality is that many vacation rental operators are still figuring this out.
Alex shares a grounded take on where many vacation rental operators are with AI right now. You do not have to master every platform overnight.
Experimenting with tools like ChatGPT or Claude may not be the full answer, but it does mean you are already paying attention, testing what is useful, and starting to understand where AI may fit into your business.
This conversation is part of our episode with Richard Vaughton and Mark Simpson, where we talk about AI, search, direct bookings, and how operators are making sense of what comes next
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