SEO has been declared dead more than once.
The reality is that search keeps changing, and the strategy has to change with it.
In this clip, Vanessa Humes of ICND shares why vacation rental operators should be careful about handing everything over to the latest “all-in-one” solution or chasing whatever tactic is getting the most attention.
The better approach is to stay involved, ask questions, understand what is changing, and work with people who have the experience to help you adapt as search continues to evolve.
SEO still matters. It just looks different than it did a few years ago.
#vacationrentals #shorttermrentals #SEO #AIsearch #vacationrentalmarketing #directbookings