Search behavior has changed. Has your strategy kept up? 🤔
Today’s travelers aren’t typing “beach rental” and scrolling through dozens of listings. They’re asking tools like ChatGPT and other AI-powered search to find exactly what they want: a three-bedroom home on the west end, pet-friendly, under $300 a night.
That level of specificity has changed the game.
And that shift means your content strategy can’t just focus on keywords. It needs to reflect how people actually search:
→ Natural language
→ Specific intent
→ Contextual relevance
In this episode, Alex shares why visibility now means showing up beyond Google — in LLMs, in AI search, and in all the places guests are asking smarter questions.
#vacationrentals #shorttermrentals #strindustry #ai #directbooking