Vacation rental revenue management for 2027 starts with understanding your 2026 results. Julie Brinkman of Beyond shares how to improve your short term rental pricing strategy and identify missed revenue opportunities.
In this episode of Revenue Reality Check, presented by Beyond, Alex & Annie welcome back Julie Brinkman, CEO of Beyond, for a timely conversation about evaluating revenue performance and building a smarter strategy for 2027.
Julie explains why portfolio-wide revenue numbers can hide important differences in performance across properties, markets, and inventory types. She shares how operators can use segmentation, historical trends, and market comparisons to understand where their strategies worked and where adjustments may be needed.
Through real questions from vacation rental operators, Julie offers practical guidance on setting realistic revenue targets, strengthening owner conversations, and making smarter decisions before the next booking season begins.
Episode Chapters
00:00 – Welcome to Revenue Reality Check, presented by Beyond
03:56 – How to evaluate your 2026 revenue performance
07:14 – Using performance data to retain and acquire homeowners
12:22 – Rethinking distribution, direct bookings, and AI search
16:03 – Turning guest data into repeat booking opportunities
20:04 – Why one revenue strategy doesn't work for every property
24:03 – Identifying inventory that may be holding your portfolio back
26:04 – The danger of lowering rates too early
29:46 – Using search demand to make better pricing decisions
30:51 – Setting 2027 revenue targets using historical performance
33:16 – When should you start planning your 2027 revenue strategy?
As operators prepare for another year of changing demand and booking behavior, Julie encourages a closer examination of the decisions behind their results and the opportunities available to improve performance.
Tune in to this episode of Revenue Reality Check, presented by Beyond, for insights to help you approach 2027 with a more informed and adaptable revenue strategy.
Connect with Julie Brinkman
LinkedIn: https://www.linkedin.com/in/jrbrinkman/
Connect with Beyond
Website: https://beyondpricing.com/
LinkedIn: https://www.linkedin.com/company/beyond-pricing/
Instagram: https://www.instagram.com/beyondpricing/
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