Pete Dimaio of TravelBoom Marketing is BACK for a three-Pete! This is Pete's 3rd appearance on the show, and today he joins us for a very timely and relevant topic. As we head into 2023 and an economic forecast that is anything but certain, it's more important than ever that business owners and marketers are ready to sharpen their pencils, and know when it's time to push the gas or pump the brakes.

We discuss the importance of auditing your tracking and why, re-negotiating your contracts, adopting an "always-ON" marketing strategy, why you should seek out strategic partnerships and so much more!

No matter how good or bad the economy is, building a profitable business is key to sustainability. Recession proof your marketing plan with Pete's Top Tips - grab your notebook! This is a good one!