As more travelers turn to AI to research their next vacation, how well is your direct booking website positioned to capture that demand?
For vacation rental operators, this creates an opportunity to rethink how travelers discover and book their properties.
In this clip from Revenue Reality Check, presented by Beyond, Julie Brinkman highlights several areas worth paying attention to, including fresh website content, guest reviews, AI search visibility, and a seamless booking experience.
As operators plan for 2027, it's a good time to revisit their direct booking strategy and make sure their websites are ready for changing traveler behavior.
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