Could AI finally change the vacation rental industry’s reliance on OTAs? 🤔
Jeff Hurst, CEO of Furnished Finder, believes the shift may not be as dramatic or as immediate as some predict.
In this clip from our VRMA 2026 recap, Jeff shares why established booking platforms may be difficult to disrupt and highlights an important question for property managers:
How different is the content on your direct booking website from what’s already on the OTAs?
As AI reshapes travel search, unique content could become a key factor in helping travelers discover and book directly with property managers.
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