Revenue strategy does not happen on autopilot.

Markets shift, booking windows move, owners ask harder questions, and guests become more price sensitive. For vacation rental managers, the strategy that worked last month may need a second look today.

That is the focus of Revenue Reality Check, a 6-part bimonthly series brought to you by Beyond. Each episode takes a closer look at the pricing decisions, demand trends, owner conversations, and revenue moves property managers should be paying attention to right now.

For the first episode, Alex & Annie are joined by Julie Brinkman, CEO of Beyond, to talk about one of the biggest topics in revenue management today: AI.

Julie shares how AI is already helping operators make sense of large amounts of data, reduce repetitive work, and give revenue managers more time to focus on strategy. She also explains why human oversight still matters, especially when it comes to pricing decisions, owner communication, and the revenue line of the business. For Julie, the opportunity is in using AI to support stronger decisions while keeping operators involved in the strategy.

We discuss:
00:00 Welcome to the show
00:37 Why revenue strategy needs regular review
03:01 How AI is being used in vacation rental revenue management
08:39 Where automation can help reduce repetitive work
11:12 Why owner communication needs market context
19:21 How AI may affect OTAs, direct bookings, and listing visibility
28:22 Julie’s Stop, Start, and Scale advice for using AI thoughtfully
31:43 What operators should watch as World Cup demand develops

Tune in for the first episode of Revenue Reality Check, brought to you by Beyond, and follow along as we look at the trends, data, and revenue decisions vacation rental managers should be paying attention to now.

Connect with Julie:
LinkedIn: https://www.linkedin.com/in/jrbrinkman/

Connect with Beyond:
Website: https://beyondpricing.com/
LinkedIn: https://www.linkedin.com/company/beyond-pricing/
Instagram: https://www.instagram.com/beyondpricing/
Facebook: https://www.linkedin.com/company/beyond-pricing/

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