How well do you really know your guests?
In this clip, Orlie Benjamin, Founder & CEO of Lasoh, shares one of the core direct-to-consumer principles that has shaped the way she thinks about vacation rental marketing:
Know your customer. Build the relationship. Give them a reason to come back.
As Orlie explains, revenue ultimately comes down to three things: how many customers you have, how often they transact, and how much they spend each time.
For vacation rental operators, that makes the guest relationship worth thinking about far beyond the first booking.
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