What can vacation rental marketing learn from brands that have spent years balancing third-party distribution with direct customer relationships?
In the third episode of First of the Month Wrangle, presented by Lasoh, we are joined again by Orlie Benjamin, together with Patti Ziegler, her former leader at The Scotts Miracle-Gro.
Before founding Lasoh, Orlie worked with Patti across direct-to-consumer marketing, brand building, partnerships, and innovation. Those experiences shaped how Orlie thinks about distribution, customer relationships, and the value of staying connected with the people behind each purchase.
We discuss:
→ How third-party distribution can become a pathway to a direct customer relationship
→ What B2B2C and direct-to-consumer models mean for vacation rental marketing
→ Why knowing the customer matters beyond the initial transaction
→ How awareness, consideration, conversion, and loyalty work together
→ What vacation rental operators can learn from full-funnel marketing
→ How these experiences helped shape Orlie’s approach to Lasoh
If you are thinking about how to strengthen guest relationships, build more value beyond the first booking, and create a more complete marketing strategy, this episode is a great listen.
#vacationrentals #vacationrentalmarketing #directbookings #guestmarketing #distribution hospitalitymarketing