In this episode, Deepak Mehrotra explains how California Design Den became a leader in cotton bedding by focusing on one material and improving it over time.
The team concentrated on cotton and built depth in that category. Their 400-thread-count sheet has earned nearly 90,000 customer reviews, and the brand continues to receive recognition from established editorial publications for quality and value.
Deepak also talks about how this same approach led to solutions for hospitality brands and short-term rental operators, where buying decisions depend on how products hold up, how easy they are to source, and how they fit into daily operations.
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