AI is changing the way travelers search, and hospitality brands are having to rethink what visibility really means.
In this clip, Mike Flaskey, President and Chief Operating Officer of Marriott Vacations Worldwide, shares why traditional digital marketing is being disrupted by AI, from SEO and keyword search to the way brands show up in tools like ChatGPT.
For vacation rental operators, this raises an important question:
How do you make sure your brand, your properties, and your market expertise are showing up when travelers are no longer searching the way they used to?
As Mike explains, the challenge now is understanding how to “feed the LLM” so your product can be discovered in a very different search environment.
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