Could Airbnb’s “direct booking” experiment actually introduce more hosts to true direct booking?
That’s the unexpected upside Orlie Benjamin sees in Airbnb’s new program.
For hosts who have never built a direct booking strategy, simply being introduced to the concept could open the door to learning how to drive their own demand, build stronger guest relationships, and invest in the marketing infrastructure behind a more independent business.
What starts as a simple booking link could end up being the thing that gets more hosts thinking seriously about building a real direct booking strategy of their own.
Listen to the full episode through the link in the comments. 👇
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