Can we stop marketing properties and start marketing to people?
That is the question at the center of Episode 2 of First of the Month Wrangle, brought to you by Lasoh.
In this conversation, Alex & Annie are joined again by Orlie Benjamin, Founder and CEO of Lasoh, to talk about how vacation rental operators can use guest data to make marketing more personal, more relevant, and more effective.
In this episode, we get into:
• guest-first marketing for vacation rental operators
• how guest data can support better direct booking campaigns
• why broad email blasts are not always the answer
• the difference between one-to-all, one-to-some, and one-to-one marketing
• how AI can help make personalized marketing more manageable for busy teams
• Lasoh’s founding member program and what they are building next
Because having guest data is one thing. Knowing how to turn it into better messaging, smarter campaigns, and stronger guest relationships is where the real opportunity begins.
#vacationrentals #vacationrentalmarketing #directbookings #shorttermrentals #propertymanagement