Consider this: the restaurant world is flooded with thousands of national brands, and each has carved out its unique identity. There's not one website, or one company, that has a monopoly on the food industry - so why would we let it happen to vacation rentals? 🏡

Take a cue from "One & Only"— 14 resorts may not seem like much, but each is a masterpiece. It's not about having the most properties; it's about having the best. 🛎

Build a brand that leaves a lasting impression and be the McDonald's of vacation rentals—unforgettable, iconic, and ingrained in people's minds. 🌌
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