In this episode, we’re joined by Deepak Mehrotra, founder and CEO of California Design Den, for a practical conversation on how linen decisions impact short-term rental operations over time.
Drawing on more than 20 years in textile manufacturing, Deepak shares how California Design Den evolved from supplying major retailers to working directly with short-term rental operators, and what that shift revealed about durability, replacement cycles, and operational scale.
We cover:
1️⃣ Deepak’s background in textile manufacturing and direct-to-consumer bedding
2️⃣ Common reasons linens need replacement in STR operations
3️⃣ Renting versus owning linens and how operators evaluate the tradeoffs
4️⃣ Laundry considerations for in-house and outsourced models
5️⃣ Inventory availability, fulfillment speed, and consistency at scale
6️⃣ How linen strategy evolves as portfolios grow
7️⃣ Operational simplicity when managing linens across multiple properties
The conversation focuses on how linen choices shift as portfolios grow, and why decisions that seem straightforward early on can become more complex at scale.
Apply for California Design Den’s Linen VIP Club to access preferred pricing and dedicated hospitality support: https://form.jotform.com/240328613238150
Get 10% off with code AlexAnnie10OFF on checkout: https://www.californiadesignden.com/
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