Dor count can create a false sense of momentum.
A company may be adding properties every month while much of that growth is simply replacing owners it already lost, spending more just to stay in the same place.
In this clip from Revenue Reality Check, presented by Beyond, Julie Brinkman explains why owner churn deserves a much closer look. The patterns behind those departures can reveal problems in expectations, communication, and performance long before they show up in the headline growth number.
If you are focused on growth, retention belongs in the same conversation.
#vacationrentals #shorttermrentals #ownerretention #propertymanagement #revenuemanagement