Are You Building a Business or Buying Market Share?

It is easy to look at a lower management fee as a way to stay competitive.
But for vacation rental operators, the real question is not just whether the fee helps win the property.

It is whether that fee can support the level of service the owner and guest expect after the contract is signed.

Staffing, marketing, guest experience, homeowner communication, property care, and operational support all have to be funded somehow. When pricing is too low, the pressure usually shows up somewhere: the team gets stretched, the guest experience suffers, or the business struggles to grow in a healthy way.

In this clip, James Smith, CEO of InvitedHome, shares why operators need to think carefully about undercharging and chasing market share at the expense of building a sustainable business.

For property managers, it is a valuable reminder that the strongest businesses are not always the ones growing the fastest. They are the ones that can support the service they promise.

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