Tune in for today's episode with Boostly CEO Mark Simpson, joining us from across the pond to chat about the importance of building a book direct strategy. The Pandemic showed the short term rental industry how dangerous it can be to rely on 1 or 2 platforms for bookings, especially when you don't have control of these platforms. There's a heavy price associated with playing by someone else's rules and as the old adage goes, "don't build your house on someone else's land."
Smart marketers are leaning into building and leveraging their own UGA's - user generated audiences - that provide security from a platform suddenly changing it's rules. While we hope none of us will ever live to see another Pandemic, we also need to be prepared in case these platforms - which have all the control - decide to impose a commission increase. Margins and profitability are the key to growing, scaling and sustaining a vacation rental business - and Mark is here today to share with our audience how his new book The Book Direct Playbook can help you do just that.