Dec. 15, 2021

Puttin' On The Ritz: Vacation Rental Women's Summit Review


On today's episode we share highlights of an amazing week at the Vacation Rental Women's Summit (VRWS) at The Ritz Carlton in New Orleans. This event was top-notch on every level, and the collaborative atmosphere among attendees was truly remarkable. We had the opportunity to go to dinner with keynote speaker Amber Hurdle, who was also our very first guest on the podcast (Episode 2) and has affectionately become our "spirit woman". More on that in the episode!

We share highlights from our very first breakout session, where we had the founders of the startup Got2Go in the "OTA Hot Seat" for some heavy hitting Q&A with great audience participation. Side note, do you remember when Airbnb came to VRMA in 2008 and asked for our feedback as they built out their platform? Neither do we....because it didn't happen :) This collaborative session with Got2Go was unique in nature and showed how these founders are truly building a platform for hosts, by hosts.

Big thanks to Amy Hinote and her incredible staff at VRM Intel that produced both the opening and closing conferences of 2021. Business travel is back, and we love being part of this collaborative industry that grows so much from these events.

We also reflect on the past 2 months of learning how to build a podcast. Spoiler alert... "ALWAYS HIT RECORD"!

Want to know what's in store for us in 2022? Tune in to find out what we're most excited about!

Watch this episode on YouTube here: https://youtu.be/IJOLx5Vi-oc

CONTACT ALEX & ANNIE
AlexandAnniePodcast.com
LinkedIn | Facebook | Instagram

Alex Husner - Linkedin
Annie Holcombe - Linkedin

Podcast Sponsored by Condo-World and Lexicon Travel

Transcript
Unknown:

Welcome to Alex and Annie, the real women of vacation rentals. With more than 35 years combined industry experience. Alex user and any Holcomb have teamed up to connect the dots between inspiration and opportunity, seeking to find the one story idea, strategy or decision that led to their guests big aha moment. Join them as they highlight the real stories behind the people and brands that have built vacation rentals into the $100 billion industry. It is today. And now it's time to get real and have some fun with your hosts, Alex and Annie

Alex:

Welcome to Alex and Annie, the real women of vacation rentals. I'm Alex. And I'm Annie. And we're here today for a different kind of episode. So this today is just any, it's just you and I, oh Lord. Who knows what's gonna happen? Yeah, we've we've had such an unbelievable time over these past couple months interviewing guests. And we've had just the most amazing conversations. And it's just led to great opportunities. And we're so excited about it. But we wanted to take an opportunity just to reflect back on this journey so far. And say thank you to everybody who's been part of it and helping us and supportive. And also we want to review the women's conference that we just got back from because it was probably the best conference I've ever been to.

Annie:

Yeah, I 100% agree. I think it was just because it wasn't a typical conference. It was just a nice warm setting to just nurture relationships and just feel safe and welcomed. And I there's just so many words you could put to it. But yeah, Amy high note and her staff at VRM. Intel did a phenomenal job at putting together and I know just given everything everybody's gone through the whole year. It was it was it was a great way to end. And this year for everybody.

Alex:

Yeah, absolutely. And really, when you think back, Annie, I mean my gosh, we started. We went to dorm in August. That's another one of Amy Hi knows conferences VRM Intel. We went to that. And then that kind of kicked off the last few months of just going nonstop. I think I've been to six conferences since then. And DOM was was wonderful. It started it started on a high note, literally and then it ended I know. But it was it was great. Darren was great. Going to vrma San Antonio was wonderful. Orlando, we've had some great shows, but I think the women's conference was just kind of in a class of its own. I think Amy and her team, they really they know how to put on a great show. And that's absolutely what this was. And at the Ritz Carlton in New Orleans in December at Christmas time. It's hard to beat that.

Annie:

Yeah, it definitely was a was the bright spot. And but again, it was it was a great way to cap off the year. And I think the years just been for everybody. It started out with so much uncertainty. And it ended with just you know, exhaustion because the year just went crazy. I mean, everybody, no matter what side of the business you are on was just, it was just it was a great year to be in vacation rentals. So yeah, it's nice to end off and off with the conference. And I think again, we all came away with some good new friends and stronger bonds with people. And then, you know, we got the opportunity from starting our podcast to have a session and that was nerve wracking. Exciting. It was yeah, it was great to be a part of so yeah, I

Alex:

mean, yeah, yeah. Yeah, that was I would say the highlight of of the conference for me. I think that was so exciting. And not just for you and I but I think for got to go the panel that we have them on. And the format that we did was it's kind of unprecedented. i We started that session by I asked the audience, and this is a trick question. I said, Does anybody remember at vrma conference in 2008, when Airbnb came and asked for feedback on the platform they they were building, and a couple of people in the audience started laughing or like nodding their heads say yes. And I said, No, whatever happened. You're wrong. It never happened. So that's why this was so unique, because got to go is they're literally leaning into wanting to make this exactly what they're saying a platform by hosts made for hosts. And that was such a collaborative session. I've never I've never even been in a session like that where we're on stage. But literally, it was the entire audience asking questions, you know, sharing their experiences and what they wanted to see. And you know, the got to go founders, just really embracing it and saying, Yeah, we're open to all those things. So that was really exciting. And I hope that any you and I have the opportunity to do that maybe at other conferences with other, you know, different businesses. I think it was it was a really great format. And it seemed like everybody enjoyed it.

Annie:

Yeah, I think it was good and people got to ask a lot of questions. And I think, you know, from the gut to perspective, maybe they hadn't thought of before. But again, the fact that, like you said, they're leaning into building a relationship from the beginning with a part, you know, with a property managers, that just speaks volumes to where they're going to go. And I think that they'll be successful. for that. That alone, I mean, just asking the right questions. And so, yeah, I wish our session had been bigger. But probably for us, it was the right size to start out. And it would be nice to have conversations with new channels to this degree. So I would throw that challenge out to anybody who is from a channel to have conversation with Alex and Annie about what they're doing.

Alex:

Yeah. Yeah. I mean, we want to be able to use this, our platform to be able to help other businesses succeed. And if we can help connect the dots, that's really why we started the podcast. So I think we've been able to connect the dots in a lot of ways so far, but yeah, that was that was really exciting. We also got to spend a lot of time with Amber hurdle, who was the keynote speaker, and it's just a funny how things evolve. And if you have followed Amber on LinkedIn, prior to much prior to the show, right, um, you know her a little bit more. And you reached out to her and just asked, you know, for some advice about the podcast, and she was like, I want to be, I'll be a guest, you know, and she wants us to be a guest on her show. And then that kicked it off. And we had, we filmed an episode with her, which I have to tell this story. Bless her heart. She was a patient, wonderful woman, and first guest that I could possibly have. I mean, we we've learned a lot about podcasting in the last two months, but it was a little rough go in early days. I'm surprised we kept going to be honest. But yeah, we had to record Amber's episode three times. And because things just kept going wrong, that my sound was out the other time I was traveling, and my Wi Fi was bad was my fault for all of them. But when we got the final one, I think it came out good. And it was just the three of us bonded and she's amazing and so inspiring. And her keynote speech was incredible. Yeah, we had the opportunity to go to dinner with her just the three of us on Monday night when we got there, which was amazing. Yeah, just the icing on the cake. So we got a lot of time with Amber. And we're excited about the future of her within our industry and continuing to offer these leadership opportunities. So that was, that was pretty cool. That was another highlight for me.

Annie:

Yeah, the one thing I would say the takeaway I would have for like, just going back to our first episode is that if you're going to do your first episode is to have somebody who's in the business, who understands the pitfalls and challenges and the things that can happen. Because Amber was absolutely, she was spectacular, and just so accommodating to us. But again, I think that just speaks to her embracing, elevating women and helping women feel comfortable in whatever that they're doing. And I've learned a lot from her in a short amount of time. And so again, I believe no coincidences, there's no coincidences, and we were meant to meet her. So yeah,

Alex:

I started. Everybody at the conference got a copy of her book, as well as the other keynote speakers, too. But hers is the bombshell business woman. And I started reading it over the weekend. And I do pretty much everything over audio. This is the first book I've actually read in quite a while. And I'm not nearly finished with it. But even within the first few pages of reading, I thought, Gosh, this is there's such a reason that we connected with her. And there's this one line in the book that talks about, you know, you get to this point where you have this aha moment and you realize this is exactly what I should be doing. I took a picture of it. I sent it to her I said, Did you know that that's our like our tagline for the podcast, really just the overall theme and premises that we want to find the aha moment? And she said what you said Danny that there are no coincidences more supposed to meet the people on our path. And we're just very grateful for her. So yeah, yeah.

Annie:

So I think it goes back to like, how it how we evolved into this podcast is like you You and I have known each other for four and a half, almost five years now I met at a conference and going back to you know, the way Amber talks about you being a bombshell and how you're powerful and my perception of you and your perception of me and and how we were both kind of uneasy, but we knew we needed each other something told us we needed to be together, right? Yeah, as we've stayed together through you know, working collaboratively on things and just being friends and it's grown into a really great friendship. And then as I joke you know, every good decisions made after two glasses of wine and we decided we were gonna do a podcast. Yeah. You know, I think that we we found something and maybe our aha moment was pushing ourselves to just be uncomfortable and when we announced this at Varma I mean, it was like you joked about it we broke the internet people were just crazy. Yeah, that we were going to do this like they were so excited for us and it really hasn't slowed and I think you know, we found the right message. Even though the message is somewhat it can be molded into any industry like we found the right message at the right Time. And you and are the right two people to I think to do that. And so it's just been wonderful.

Alex:

Yeah. And I think you know, just further shows the, you really have to put yourself out there, you know, you have to commit first figure it out later. That's one of my favorite quotes. And it's so true, because I remember when you and I were leaving a session at at vrma. And we hadn't said that we were going to announce it there. Like we had posted a teaser of you and I just a picture of us. And we had an announcement. But we didn't know that we were going to actually post our logo or anything while we were there. But we were leaving a session. And I said, Yeah, I was like Annie, we got to post this now. Like, I just I feel it. And they did. And then we had so many people that came up to us there. And the response was wonderful. But you know, they're sometimes you're just compelled to do something. And you've got to go with your intuitions. And I'm glad that we did. Because I think if if we hadn't done it, then and we release it at another time and hadn't gotten that feedback, we might have not really felt as committed that we had to do this. And I think we both felt like, Okay, we got back from that conference, we got to figure this out now, because now people are expecting it. And literally not my hometown here. And I know in yours, too, with people coming up to us saying, you know, where's the podcast? When's it gonna start? And the first episode you and I had just the two of us, of course, we recorded it. That was great. And then we realized we didn't hit record. Yeah. There's, there's definitely a lot of bumps along the way. I've learned a lot in the last couple months. So that's been truly a pleasure. But

Annie:

it's been a lot of fun. And I think we've learned a lot about each other. And I know a lot about our business too. And it's connected with people, I know that I've been connected with people that I don't know, that I would ever have had the opportunity to connect with. Again, we talk about this all the time with people. LinkedIn has been such a great platform, kind of like the Facebook of business, but you know, in a better way, but it's just the network that we both have built up over time was just built for exactly what we're trying to do right now. So again, goes back to that thing, you know, we've always talked about every stone, every stepping stone lead you down the path that you're supposed to be in this was our path, whether we realized it or not. So yeah,

Alex:

yeah, absolutely. And it's, it's been fun connecting the dogs within our guests, and actually being able to hear the stories about who these people were prior to getting into the industry that they're in or the business that they're in. And I think that's that's one thing that is lacking a little bit that, you know, the articles and the content that comes out is so directly related to what the product is and what people are doing in the day to day, but behind that is the person right. And I think we're really trying to humanize the people that we have on the show and the companies and the brands, and build those connections. And you know, one thing I will say that I just I thought this was funny, but somebody made a comment when we were at the Women's Conference that their company was supposed to sponsor it, but decided not to because they didn't get a booth, like there was no, there's no vendor Hall at the Women's Conference, there was everybody got a small like cocktail table that they could have in the in the area where lunch was served. But there was there was no vendor Hall. But the companies had, you know, decided they didn't want to sponsor because there wasn't that direct, one, you know, sales opportunity to have a true booth and and have that. And, honestly, that is we debunked that myth. I mean, I made connections with companies there that have been calling on me for years that I am going to give a chance because they we had great conversation. I mean, this whole conference was so much about relationship building, and networking. And gosh, you know, it's it's unbelievable to me. And I think that's really important for anybody who's considering sponsoring at a conference like this in the future, don't just look at the opportunity is whether or not you have a booth or not, because I spent so much more time with different vendors at this event, getting to know them and just excited to now see, okay, maybe they are a good fit for condo world. Now that I'm back home in the office, because I'm going to take that call, or I'm going to listen to that email or presentation they want to show us because I just enjoy who they are. So the relationships are super important. And that's really the backbone of how we've built our company here at conda world and I know any in your career, you've been the same way too. And I think as the industry moves forward, especially with all this new new blood and new vendors and new people coming into it, it's really important to remember that that this is it's still a small industry, in the end, the relationships we have, are truly the most important at the end of the day to keep all of us moving forward.

Annie:

Yeah, and I and I say this all the time. It's kind of a trite saying but I learned that when I was on the chamber board years ago here is that people are going to do business with people that they know like and they trust. Absolutely. You build up that trust in that relationship. And that for me has been the staying power in my personal career is that it's relationships. I'm the same person. Yeah, I've I've grown a little bit, but I'm pretty much the same person that I was 15 years ago. I've just have a little more knowledge to back up you know My, my, my career wise, but I'm the same person. And that people have relationships with me 15 years ago, and they liked me, they still like me now they just have more respect for me for my business acumen. But yeah, so I would say, Yeah, somebody said that they weren't going to sponsor because of that. They have to look at, you know, is it better to have, you know, really 25 Really good, good conversations than 200 Maybe you might remember who they are conversations, you know, so yeah, I hope that Amy, you know, can can gain more participation for things because I think just the sessions alone are so they were intimate. They weren't too big. And people got did like our session, people got to ask questions and didn't feel like they were in this large room like you are Burma. And yeah, yeah. And it was it was, it was good. So yeah,

Alex:

yeah, definitely have to give a shout out to the two panels that I was on for both companies asked me to participate, because they were wonderful. I was on explorers panel about guest experience. Yeah, that was a good one. I wasn't bad. Yeah, it was, it was great. And the Explorer crew, they are amazing. And Adrian, the whole crew, they were wonderful. We went out to dinner and one of the nights and just really enjoyed getting to know their team. And then also was on Rebecca Lombardo and true places panel about virtual tours. And that was great, too. And it's there were such a mix of attendees here that there was, you know, companies that have 1000s of units, and some that just have their getting started. And they have 10 or 15. And being able to talk through some of the questions they had on on pictures and marketing. And it just it opened up into a bigger discussion. But I think that was really great. And Rebecca did a great job of moderating that session, too. So big props to true place and exploring, I really appreciate them, asking me to participate. Enjoyed it.

Annie:

Yeah, I think I think was good. And again, there was there was the sessions were well thought out, the conversations were well, had they you know, it was they were there was a lot of thought put into how this was all going to flow. There was some hiccups along the way, there always is, you know, with speakers not being able to get there and those type of things. And one thing I thought was really interesting is I had had a conversation with somebody prior to the show that said, Oh, well, one of our employees was told that men are not not allowed to, yeah, friends. And I thought that just can't be right. Because that's just not how this has always ever been presented to me. So I did some checking in it was like, no, no, that's we want men to be there. And so I want to say like, you know, Steve trover Andrew McConnell, there was quite a few men there. Andrew was in a session that I was in with one of the Nagasaki sisters. And it was, you know, one of those sessions that it was, it was a little off color. And yeah, for and I just, I mean, I just admired the men for like coming and being present and being part of it and letting us be and not not feeling that they weren't welcome. And so I would say to any of the guys out there like comment, you know, next time, it's a great, a great way to just be and not feel like you're having a hard pitch a, you know, a conversation and yet.

Alex:

Yeah, exactly. And I think, you know, us as women at that type of event, we also need to be welcoming of them to be there, right? Because, you know, I think all the guys that were there were there for the right reasons. And really we want, we want that opportunity, a lot of the topics that were brought up about, you know, different issues that women have within the workforce, and, you know, within their careers, it's important that the guys have the opportunity to hear those types of panels and discussions because they probably don't listen to that regularly. So if anything, we want more men to go to that because I think that's that just opens up the the knowledge base. And that leads to a lot of great things. But you know, we I mean, we had three guys on stage we had Yeah, founders have got to go Yeah, grace and guy and, and they did wonderful. That's the first time they've ever done anything like that. I was so proud of them, like they did. Great. They answered the questions, you know, completely transparently and with, you know, complete, just enthusiasm and interest in what our attendees were asking. So, and I'm sure they probably felt a little awkward when, when they I'm

Annie:

sure yeah, that's why it was the hot seat. Yeah,

Alex:

guys, but they did great. And yeah, I can't wait for this conference next year. I know, Amy is she said she is fully committed. And I think this was a great show of everybody supporting her and the video that they showed at the end when she won the Crusader award. If there's any any doubt, I think she knows that she is so valued. And we want to see these events continue into the future. So I hope that we have this again next year. It's going to be hard to go to another conference after this. And I know your bar set really high. Yeah, I don't know when when conferences start for 2022. But it's gonna be hard to compare. But yeah, so that's I think you'd wrap up there. What you know, just as we transition into where we're going for the rest of you know, this season with the podcast and he going into next year. And I would ask you what's what's something that you're looking forward to in 2022? Not even just with the podcast, but with your, your business and your life.

Annie:

Yeah. So I think 2022 is just it's, it's an it's a, it's a blank slate at this point, I think there's just so many opportunities out there not only for the podcast, but for where I work with Lexicon right now, I mean, I am looking to create more partnerships for us, obviously, have more connections, but just broaden kind of how we do business. And so we're, you know, internally, we're looking at that. And then personally, I think it's just, you know, it's just being happy and safe and getting rid of all of this, you know, talk of pandemics and worry where things are going to be, I don't know where it's gonna go. But the one thing that this year and probably the last two years has taught me is to just, you know, as we keep lean in, like, just really get out, like stretch yourself so far outside your comfort zone, because everything that I have done in the last 18 months has been so far outside my comfort zone, I'm from doing the clubhouse, I dragged you into the clubhouse and podcast and obviously being on stage last week, so far out of anything that I would love to do. So thank you for pushing me for that. I appreciate you and love you for that. So yeah, i i The sky's the limit. I think there's so many things that can be done. I think for the podcast, I'm excited to be able to broaden who we have on the show. interview, I know that we were from vacation rentals, and we're the real women of vacation rentals as we joke but there's so many pieces of just the universe that cross through these motivational speakers like Amber and and, you know, coaches and working with marketing firms and just different aspects of the industry that I think are relevant to what we do every day that we just want to bring on and be not have it be so much about selling just the stuff within the industry, but really selling how you know people can be complete participants in the industry. So I'm excited about it. And I'm actually really excited about you because you've got a really big year coming up and so proud of you. And so why don't you tell us all about your chamber venture? Yeah, 2022

Alex:

is gonna be a big year for sure. So I was recently elected chairman of the board of directors for the Myrtle Beach area Chamber of Commerce and CVB, which is our DMO destination marketing organization. And I'm extremely excited about it. This is an organization I've been part of as a board member for now six years. So been involved for a long time and our our DMO, our CVB they are literally the lifeblood of tourism and economic growth for our area. Yeah, they do an incredible job of marketing the destination, and growing, you know, the the business atmosphere, atmosphere that all of us have to be able to grow our own businesses. So been working really closely with that team for a long time. And we've got some pretty big hurdles that we're up against in 2020. To really I wouldn't even say hurdles, I'd say opportunities with infrastructure and workforce development and downtown revitalization and just some really great, great things. And it's it's gonna be exciting. I'm more than honored to have been elected to serve for that and just just excited for the opportunity. I'm the youngest Chairman that they've ever had in the history of 100 years of the chamber. So it's pretty exciting to and only the sixth woman. So I know when I started on the board, there is a in the conference room. There's everybody's headshot of all the chairman over the years, and they're black and white pictures. And it's literally just like, like a whole bunch of black and white pictures of men. Oh, yeah, I'm excited to add another woman's face to that. But and you know, I talked about this, in our first episode, the aha moment, it kind of goes back to it. And I'm going to share the story next week at our holiday luncheon when I get up to say a few words about accepting this position that when I first moved to Myrtle Beach, the first job that I was at, I remember the chamber Chairman came by to our office and I'm not even sure why he came out to be honest. But he came by to meet with us. And he was a brand brand and very impressive businessman. And I thought, you know, he's obviously been around here for a long time really has his stuff together. And after he left, my female bosses said, we would join the chamber, but we're never going to get much out of it. And that we, you know, don't don't expect too much because none of us are part of that good old boy network. And, you know, we're never going to serve on the board or anything like that. Literally, they were everything they were telling me that I I wasn't going to do I've done and so it's just it's incredible to look back on that and, you know, as a lesson that I've learned anybody that's tells you something that you can't do, go do it, you know, don't let people discourage you because of their life experience thinking that they can't achieve that. And I didn't set out to say, Okay, now I'm going to go, I'm going to be the chair someday. That's not how it happened at all. But this naturally evolved. But when you lean into who you are and your strengths and you believe in yourself, you the opportunities come to you. So very excited for that. And for you know, conda world, my day job that actually pays me. The chamber and the podcast, don't pay anything, but I enjoy both of them immensely. Kondo world, I am so excited for 2022, we just came off of the best Cyber Monday Black Friday sale we've ever had on an unbelievable number add. Yeah, super exciting. And I mean, even before that, going into 2022, we are well ahead of where we were this time last year, which is in terms of occupancy and rental rates. And that's pretty crazy. Because this time last year, we had pushed a lot of 2020 reservations that canceled for COVID into 2021. So that's a great sign for 2022. You're not just for us, but for the industry, I think yeah, for them still is going to be massive next year. And I don't think that cruises and international are going to take away too much of our market share next year, I think there's still going to be more variants of COVID that are going to keep that away. I think it's probably going to be 2023 before that becomes more of an issue. But what are you seeing in your markets? Or is that?

Annie:

Yeah, pretty, I mean, pretty similar. I think that the the markets where there are large international destinations, those are the ones that I'm kind of rooting for international to come back because like Orlando, you know, New York, those those markets, they need that talking 30% 25 30% of their businesses international so that that's a huge chunk to lose. But everybody that I'm working with, in like tertiary markets, or, you know, very specific vacation destinations, very seasonal, they're doing well, and they're doing and like, the nice thing is, I mean, as much as again, it's kind of antithetical to what I do in channel management. I mean, they're doing good direct, too. So it's, that's, that's good for the industry. Overall, there's still going to be a need for channels, because nobody's ever going to do 100% But yeah, everybody's positive. And I do agree with you. I don't think that internationals gonna come back where it needs to be probably till 2024. I think that's like when they're looking modeling for like business travel to really come back. So yeah, anything can happen. And and that's one thing, I think that there's no certainties in life, but what you're saying death and taxes. So yeah,

Alex:

I mean, at the end of the day, we're all very blessed to be in an industry that has truly grown through COVID. And yeah, we had Simon Lehman on the podcast a few weeks ago, and he said that, you know, the awareness of vacation rentals went from 5%. Was it 2015? In 2015?

Annie:

I, you know, I can't remember what it was like, it was like, 15%, and then it went up to like, 85%, but that's over, like, the last 10 years or something.

Alex:

Yeah, it's, we're not good with the numbers there. But overall, the takeaway is that the exposure and the market share, and the acceptance of vacation rentals has just gone through the roof in the last couple years. So that's, that's very exciting for all of us, I think people are seeking out our types of accommodations. And, you know, as, as a property manager, the one thing that we need to be focusing on in our marketing, I know we are a condo world is pushing out. If you're a property management company, you are the local expert in that destination, right. And that's really important, because you know, VRBO, and Airbnb are there, they really have taken the lion's share of credit for what our industry is what our product is. But at the end of the day, it's the local operators that are delivering on that experience. And I think that's really important for all of us to continue to push our messaging that, you know, you do book direct, because you're booking directly with the person that has the keys to the unit. Right, right. We're going to deliver that best local experience that I guess can get so super exciting stuff for next year. I think it's going to be a good year. We've got you know, through my chamber affiliation, and through some of your contacts, we've got some destination marketing experts that are going to be joining us from our team up here. Stuart Butler, who is cmo for the Myrtle Beach chamber and CVB. Previously was CEO of fuel travel and have the podcast the fuel hotel Marketing podcast. He is an unbelievable marketer genius and a great friend of mine. So we're excited to have him and then you want to tell us a bit about Jennifer Yeah, so

Annie:

Jennifer Barbie, she is just she's just a saint in this industry. She does a lot of destination marketing, but does the digital marketing piece for a lot of different destinations. I met her when she was doing things for the Panama City Beach CVB when I was on the Marketing Committee there, and we've just stayed friends and she's just a phenomenal powerhouse. And you talk about a woman who has a bombshell. Yeah, she has an absolute she is the absolute epitome of a bombshell. And so I think through her you know she we've stayed friends and I had the chance to get together with her when I was at the store. remind conference because she lives out in Arizona. And just catching up with her again, it's it's that relationship. I mean, we've just, it was like no time it ever passed, we caught him about her family, and she's got a couple of girls and her husband's amazing and just having those relationships have just dovetailed into so many other relationships that we're really excited, I think, for the two of us to bring some of these relationships to our show and an interview and talk to people and yeah, and broaden the conversation about vacation rentals, and just where everything else in the industry goes.

Alex:

Yeah, and I think that's what I've always loved about my relationship with the chamber so much is that, you know, we know what's going on within vacation rentals, but to keep an eye on the broader travel scope there. And I always learned something at our marketing meetings or any of our meetings. But they've, you know, people like Stewart and Jennifer have such a pulse on everything that's going on within destination marketing, hospitality, marketing, so there's a lot to be learned from them. So super excited about having having them on the show. Other than that, I just like to say thank you, Annie, for an amazing last couple months, I think we've had a lot of fun. And I appreciate you've pushed me as much as I've pushed you and somehow we've gotten this boulder up up a mountain, I guess. We're not sure hopefully doesn't fall off the other side. But we're fortunate but it's been a truly a pleasure.

Annie:

Yeah, and same and I think that you know, you Thanksgiving, you count your blessings, and you're absolutely one of my major blessings in my life. And then going into next year, I just wish you know, nothing but the best for both of us. And I think our minds together we think we think off the cuff a lot. Where I again, I we that you and I can do whatever we set our minds to and I know our minds are set on big things and we'll get there.

Alex:

Yep, yeah. Well before I start crying, that sounds like a good way to end it. So thank you everybody for listening, and we appreciate you and we will actually well hold on. So next next Tuesday. The 22nd You do not want to miss this episode with Julie bird have to announce her episode because it was wonderful. She is CEO of Cabo villas, and she's got a great story. So be sure to tune in next Tuesday. Until then, thank you for listening. We appreciate you. Thanks. Bye, buddy.