Live from the VRMA Executive Summit: Big Energy, Bold Conversations, and Lots of Fun!
In this week’s episode, we’re taking you back to Miami Beach for a special look at one of the most talked-about events in the industry this year, the 2025 VRMA Executive Summit.
It’s been a few weeks since the event, but the insights we gathered still feel just as relevant. Alex & Annie bring you candid interviews with some of the brightest and most respected voices in the vacation rental industry to talk through the wins, the growing pains, and the ideas shaping how we lead and grow in this business.
Featuring interviews with:
Tom Goodwin – CEO of Mountain Laurel Chalets, on co-chairing the summit, uniting vendors and PMs, and leading with intention.
Rachel Alday – Co-founder of Abode Luxury Rentals, reflecting on curating content that builds stronger industry conversations.
Sarah Bradford – Industry veteran, educator, and consultant, sharing candid “diary entries” from her 20-year career, and the lessons behind them.
Valerie Gangas – Founder & CEO of Juniper Holiday + Homes, on fast growth, partnerships, and the power of mentorship.
Patrick Stewart – CEO of Grand Welcome, explaining how franchising can help operators scale smart and reclaim their time.
Steve Trover – CEO of Better Talent, discussing frontline hiring challenges, team dynamics, and how to embrace AI without fear.
Jeff Iloulian – Founder of HostGPO, highlighting how smart procurement systems are helping operators work more efficiently at scale.
Whether you were in the room or just hearing the buzz, this episode captures the vibe, vision, and voices that makes this year’s VRMA Executive Summit the best one yet!
Go live with Homes & Villas by Marriott Bonvoy by August 4, 2025, and receive Marriott Bonvoy Platinum Status for one year, 36000 bonus points, and a marketing feature on a Homes & Villas marketing channel after you launch:
https://partners.homes-and-villas.marriott.com/s/event-property-managers-contact-us?ev=AApod25
Get a free Growth Hack Review and P&L Evaluation when you mention “Alex & Annie” during your discovery call with the Grand Welcome team:
https://calendly.com/jessica-singer-grandwelcome/intro
#vacationrentals #shorttermrentals #VRMAexecutivesummit2025
Alex Husner
Hey guys, it's Alex, and on today's episode, we're taking you behind the scenes of this year's vrama executive summit in Miami Beach. This event was truly something special. From the moment that we arrived, it was very clear that the association has really listened to its membership. This event was all about meaningful connections, strategic conversations and forward thinking leadership. We had the opportunity to sit down with several key industry leaders for on site interviews, and those conversations just really captured the energy and the momentum that defined the week, and in this episode, we're sharing our recap of the experience, the takeaways and some insights from some of those interviews. We're really excited about the direction that vrama is heading, and grateful to be a part of a community that's so committed to shaping The future of our industry together. Let's jump in. You.
Alex Husner
And we're back. We've got the stars of the show. We have Rachel and Tom, who have just done an incredible job with the executive summit as emcees. So good to see you guys. It was a great few
Tom Goodwin
Thanks, days here in Miami. Totally, yes. So
Annie Holcombe
I think there was a lot of anticipation about the new vibe, the new feel, what you guys have done take us back to the beginning, when you guys started to think about what you wanted this conference to be like. I mean,
Rachel Alday
I feel like we stayed on track with our plan, right?
Tom Goodwin
Yeah. I think when it all kind of began, when Anne made herself available after the international conference, really an open door, and saying, I want your feedback, and I have pretty strong opinions, and I really care about I care about the industry, and I thought, if someone's asking, I want to give them some really great, constructive feedback. And so shared those things. And then about four weeks later, she said, Do you want to be the chair or co chair of the executive Summit? I'm like, I'm going to have to think about that. I had to think about it for a few days because I thought there's a lot at stake here. Yeah. And so,
Rachel Alday
yeah, no, they were like, divvying up committees. They the board was like, deciding committee. I just joined the board. And so then they said for me, for the committee, kind of work that I would do. They were like, What about exec Summit? And I was like, oh, whoa. But then Anne told me that Tom was interested, too. And I was like, oh yeah, we could do that. We
Alex Husner
can do it together. Yeah, the teamwork makes the dream work here. And
Tom Goodwin
so we really did have to ask some of the questions to think, if I'm going to do this, can I really do it? Can we really have the leverage, and can we have the opportunity to make the impact that we feel as operators needed to have happen? And I think that's a unique thing about them, dividing these conferences and the events and allowing operators to speak into them. And so we really worked along the way and worked out some of the kinks. The executive staff with Verma worked out some of the kinks, because they're like, Oh, these people have opinions, and they're really speaking into it, but it really became a great synergistic relationship, and they let us lead with content. They let us lead with ideation and vision for the conference, and the Verma staff came through in just great ways, with support, undergirding and making sure that things were executed. Yeah.
Rachel Alday
Well, I mean, we had like, an awesome committee. There were, like the people that were they, I think it they were people that expressed interest in joining the committee for exec summit to vrma. And so those names were given to us, I'm pretty sure, for most of them, right? And they were all, like amazing people, and everybody had strong opinions. And so then when we would have our meetings, we would sit down and like, this last session was such a good example. Like that wasn't really interesting group of people to say things. And so there was a little apprehension during our meetings, our committee meetings, like, okay, will this be okay? Like, do you think we can actually do
Tom Goodwin
this? Think we should have Eric Brian on stage, you know, and to share it. And I thought it was really great if you left early. You. Missed some of the best content at the end, and Jamie Lane was on the committee and really brought some technical expertise, which was great. And we all came into the committee as equal players, whether you're a supplier or a operator. So and part of our vision for the conference was we heard loud and clear that the suppliers were feeling relegated to the hall, and they felt like they had to pull people in to engage with them. And we thought, well, this conference is so different, because the suppliers are owners and founders, just like we are, and we all deal with the same issues. So how do we create content that not only will benefit the VRS, but will also benefit the suppliers. And supplier after supplier has come up to us and said, Thank you so much, because I got I'm taking leaving with a lot of great content well. And this
Alex Husner
is the first show of this sort that's had the vendors in that where the conference sessions are that I've been to. I know that's a lot bigger overseas, at events over there do that, but I think to have the suppliers in the room hearing the same content, it just sparks better communication or conversation for the rest of the time that you're talking
Rachel Alday
foundations. It was like that too at foundations, okay? And I think it is easier to do it, and I'm just new, you know, as a board member and getting to understand how this all works, but it seems like it's easier to have the vendors in the same room as the main room for the conference when it's a smaller conference, because then, you know, obviously reasons, but, but I do think it makes a difference. And you know, executive summit has been in the past like only for for property managers, right? And then vendors can attend, but they don't, oftentimes attend the sessions. And so we were Tom, and I felt like, you know, we wanted a lot of this content and the feel of this to be about, like supporting and nurturing these executives. But like Tom said, on both sides, you know, not just the property managers, but the vendors too. Well,
Tom Goodwin
you'd notice that a lot of the vendors were not at their booths. During the meeting, we encouraged them to sit at the tables with the 220 people total, which then allows for long term relationship building, trust building. And it's it increase, increases their brand value when I can identify, oh, this person with this company, I trust them, and therefore I trust their company more as well. I can,
Annie Holcombe
I can say, as a vendor and somebody who was a property manager, I think there's a lot of vendors who were property managers, and so they're here because they're passionate about the industry. And I think by doing what you did, you kind of flipped the narrative that suppliers aren't part of the industry. They're just kind of paying for things to happen. And that's where I think suppliers started to feel in some of these events, that they're just like they're funding things to happen, but they're not necessarily a stakeholder in the conversation. So what you guys did, making it more inclusive, making it welcoming, I think, is a great step. And I think again, Jody said it on the first day, it was like new vibe, new energy. And you guys just nailed it. You knocked the ball out of the park. And just so proud to know you both, and just so excited about where this, this event, goes in the future. So congratulations.
Alex Husner
And the bar set pretty high. So for international, is it going to be, going to be similar, that there's chairs and co chairs for that?
Rachel Alday
Yes, there are. So I don't know if I think it's a chair, and then there's a committee and so, and I know they have so much cool stuff, they're working
Annie Holcombe
a lot of stuff. I'm on the committee, so really, a lot of cool stuff we're working on. And I'm actually, actually excited, because again, it goes back to and listened the the staff is listening. I mean, the staff is more engaged, and I have seen them in years. So Ann has been a game changer. I can't say enough greatness about her.
Rachel Alday
Like, I wasn't here. I don't know the history. I can just tell you. And Tom and I were just saying it a few minutes ago, like, staff has been awesome,
Annie Holcombe
so supportive, yeah, so, and I think the the word that I think of now is, like, it's a collaborative relationship with the members, where I don't know that it was necessarily felt like that before they're
Rachel Alday
passionate about what we're doing. Like they were engaged and excited when Tom and I would have ideas about the note cards or whatever it was, you know, they were like, okay, cool. Let's make that happen. Yeah, and that was
Annie Holcombe
your little touches, your little touches of the note cards and the little things, I think the book, having everybody bring books. People were so excited about that. A lady just came up to me and showed me that she had gotten Val's book, and she was so excited about it, so she's gonna go find Val and get her to autograph it. So, yeah, well, we appreciate you guys stopping by. We appreciate you guys having us here to kind of like, document the event and be part of it, and no one better to do it, but congratulations again. I know it was a lot of work. We're proud of you, and we're excited to see where this goes. You.
And we're back. We've got two legendary stars here. We have Valerie Gangas and Sarah Bradford. So good to see you two.
Sarah Bradford
Hi, I'm great.
Annie Holcombe
So you got you're not doing your podcast anymore, so we had to drag you in to be part
Sarah Bradford
of our podcast. I know I feel so special. You know, it's funny, a lot of people still think I'm doing the podcast because they never caught up to the last episode. So it's just like the gift that keeps giving. They're like, how you're still doing the podcast? I'm like, Nope, we stopped a year ago. 180
Valerie Gangas
you did 180 episodes. Holy Christmas. How many have you guys done? We're at 200
Alex Husner
now. Actually, Sarah was on our 200th episode with Tom and Travis. I
Sarah Bradford
mean, that's amazing, because you started a lot later than we did, and you've already surpassed how many we did, because you do one a week,
Valerie Gangas
so you are consistent every week. You guys have done one like you do not. You do not let off the gas.
Alex Husner
Yes, I think we've missed maybe two Wednesdays in four
Annie Holcombe
years. So we didn't, we didn't ask you on the podcast to interview us. We wanted to talk to you guys. We wanted to talk to you guys about being here at the executive conference. So Sarah, you sold your business several years ago, but you've been consulting with people and sharing all of your wisdom. And I sat in on a session that you did yesterday, which was awesome. It was about all the things that you need to know about your units when you put them on and like really having eyes on it and experiencing the properties as they come on. So what are you here? Else to talk about for the executive conference? And what are you going to share
Sarah Bradford
with everybody? Why am I here? I wonder that myself people, I have people come up to me and be like, you're still here. So Tom Goodwin, a good friend of mine, and somebody I've been consulting with for a little bit, talked me into coming and said, Is there any way that you would come and speak? Well, if anybody knows me, when someone says, Will you come and speak? I'm like, Okay, tell me more. So yeah, we had that really fun, more intimate meeting yesterday called the fireside chat. But in Miami in May, there's no fire, by the way, and it was a topic that I don't feel like we ever talked about on the podcast. I don't know how much you guys have, but really that when you walk into a home, it might look gorgeous, but it might absolutely not be usable. We don't think about how a person uses a home. We just think, does it look pretty in pictures? So it was about that, but later today, I'm talking about what I would tell my former self 20 years ago, before I started this business. Well, this will be live after So assuming I survive the talk. Because it's really scary. Even for me, it's really scary to stand up and speak to a big group of people about something you don't talk about all the time. Because as we get older, I don't know my point of view, you and me, you kind of wonder if your brain will work. Anyway, I went too deep. So Well, I'll tell you right now, because it'll if this is for later, I decided to do it as a dear diary format, so I'll be bringing my diary up, and I'm gonna read diary entries from through over 20 years. So you've been journaling for a long time. No, I just made it all out. I didn't have time to write down that crap. It's very real, very real. Yes, every day I documented what happened in my vacation rental
Valerie Gangas
business. Like thinking about, like, you like Jan Brady being
Sarah Bradford
it's gonna sound like that. It is because I just learned so much, and I think that's why I do keep coming back. I am a teacher at heart. Obviously, the podcast, right? I love to teach. I love to share. Why are we all reinventing the wheel? And makes no sense. So I'm going to read the diary entry, and then I'm going to share, like, this is what I learned from that to obviously, help someone learn.
Alex Husner
A lot of people, though, I get a lot from that. I know, so that's great. Thanks. And Val, you're in like, mega expansion, so shifting gears, but and maybe you can learn some of the diary entries Sarah shared today she knows, tell us a little about what's going on at
Valerie Gangas
Juniper. We partnered with a great real estate group, the Don McKenna group. They're part of Coldwell Banker, and I just literally went to the same markets that they're in. So we're just the vacation rental arm of their business, which is great, because obviously real estate agents and vacation rentals go hand in hand, you know, yeah, peas and carrots, yeah. So that was like a natural fit. But back to this one. I think the reason that I've been able to do this so quickly is because I worked with her for a whole year, right? Two or three times a week we would meet consistently. Yeah? Because remember a couple years ago, I didn't even know what I was doing, yeah, but you were like a sponge though, right? You like I listened to everything she told me to do. I was like, I'm a good soldier. I will do this. And then it worked. Val
Sarah Bradford
is a really good student. I am. You did it all. It was amazing. Never defensive, which many vacation rental managers are very I can do this on my own. And instead, you were like, Give me more.
Valerie Gangas
Well, I will do nothing. I need to do everything. So I was like, let's go.
Sarah Bradford
And the thing is, I also knew nothing. In 2005 right? I knew nothing.
Valerie Gangas
This is the most incredible part of this industry. Like she's helped me, she's helped me, he's helped me. Like all of these people have helped me, and we all help each other. I anyone that asks me anything I'm like, I will tell you everything that I know. I've never seen an industry like this before. Yeah, I think that's beautiful. So you should keep coming back and speaking if you want to help people, which I think that's why you're on the planet. What are we talking about?
Annie Holcombe
We were talking about cows. Should we just do this?
Alex Husner
Oh my gosh. Now that you're in the consulting side, everything that you thought you knew about the business, it probably has changed a little bit since you've been on this side of things, right? Like seeing other businesses and how differently they do. And I know for me personally, my consulting business, it's been eye opening just to see how different people do
Sarah Bradford
it. One size doesn't fit all Exactly. Yeah, I've had some ideas that I thought were just everybody should do this. It doesn't work for some people. I've also noticed that whatever, whoever the leader is, whatever their skill is comes very natural to them, and that's the part of they focus on for their business, and the part that doesn't come naturally. They like blind. They're blind to it. And I think a vacation rental manager, if nothing else, they need to say, like Val did, hey, I don't necessarily, I'm not drawn to this part of the business. I need to find someone to help me with that instead of, I don't know about
Valerie Gangas
that, right? Yeah, I feel like that's the game changer. I knew, like, hey, and at some point I'm not going to be that great at operations at a high level. And so I had to bring someone in. And as soon as I took that off my plate, knowing that this is not my strength, I felt like things really started cranking. Yeah, it's all about delegation totally and like, don't do what you suck at, right? Don't do it.
Sarah Bradford
Yeah. The other thing is, most people, I think I can confidently say, most vacation rental managers out there do not have a good budget. Oh,
Annie Holcombe
yeah. Most even know how to put a budget together, let alone do it.
Sarah Bradford
And it is everything. And so if I just could say that one thing to people, go home and create a budget, everything would change, and you have to monitor it and see how you're doing and all. That's the whole point. But they don't have it, so I don't know how they can see where they are in the world.
Annie Holcombe
So what does that? What does that journal entry look like for you figuring out that you needed a budget? Oh, my diary. Yeah, your diary, sorry, yeah, you'll hear that. Okay, yeah,
Sarah Bradford
Dear Diary, we don't do trust accounting. This is good practice for me. We don't do trust accounting. Thing, I think that's for like, people with CFOs or something, or North Carolina, or Tim in North Carolina. Oh, I should have said, Dear Diary, May 7, 2011 I'm in Mexico. I've got two toddlers, one very anxious husband and negative $4 in the bank account. If we don't get a booking today that deposits By four o'clock, I'm not covering payroll tomorrow. That's real. Mexico sucked that
Annie Holcombe
I know right? The whole room is gonna the whole room is gonna go, but it's true, no, and it's true,
Valerie Gangas
yeah, that's like, real, yeah. Days where I'm like, I don't know if I can, I'm not gonna make it, yeah, you know. And everyone goes through that, and you have to go through that, I think, to learn the pain that kicks in and gets your head straight? Yeah,
Sarah Bradford
I just gave myself chills. Yeah,
Alex Husner
super excited for your session today. Yeah, maybe we'll do a wrap up episode to get all the content. Yeah, I'm sure everybody listening is now. It's like, I wish I was there and I hear all these entries. So yeah, thank you guys so much for stopping. Thank you.
Valerie Gangas
It's funny. We didn't think we had anything to say.
Alex Husner
Thanks, everybody. You
and we've got Patrick Stewart, who is the CEO of brand. Welcome George, so good to see
Patrick Stewart
you. Thank you. Thanks for having me on the show.
Annie Holcombe
Yeah, thanks for coming out some time. This is your first vrma event. Am I correct? No
Patrick Stewart
second second, but this is the best Yeah.
Annie Holcombe
So what is your you're relatively new to the vacation rentals, right? So what is your take on it? So far,
Patrick Stewart
I love it as a whole bunch of awesome, passionate property managers and all the vendors are really passionate about what they do. They have that deep love. They love what they provide to the end user, the guest, that stays a great experience and making it better all the time. So that core mission is, to me, really comforting to know, because that makes honest conversations between everyone. How do we make things better?
Alex Husner
Yeah, absolutely. And so grand welcome is the main sponsor of the show, one of the main sponsors, one, yeah,
Patrick Stewart
they're my favorite,
Alex Husner
and which is a franchise model. It's interesting because you came into grand welcome. You have a long history and franchising other industries maybe tell us a little bit about that. Well,
Patrick Stewart
franchising is taking an entrepreneur and giving them a roadmap to faster success. So anyone that's an entrepreneur is always worried, is my business model going to work, or am I going to become one of many statistics of failed businesses? So the only reason really to consider a franchise is to say it's a proven model, but I get to apply everything that I love about business and really staying on top of things with a road map that it doesn't guarantee, but it certainly is far better than the alternative to get to success if you went out into a jungle and just wanted to carve your own trail. That is reckless. You want a trusted map. You'll still have fun, you'll still have a great journey. You'll have an awesome adventure, and in the end, you get where you want to go, yeah? So that's what a franchise can bring.
Annie Holcombe
Yeah, absolutely. So I think the franchise model has a really has a lot of runway to grow, and I think that there's so many people in the industry that have joined after COVID that got in, because we always where the cool kids are, like, let's face it, our industry really fun. The position that grand Walker was in. Do you see this as a rapid growth opportunity for you, or is this slow and steady?
Patrick Stewart
I think, Well, I think of it as slow and steady. Other people might say, Wow, that is big growth. If it was, you're going to quadruple in size in four years. To me, that is very achievable. The whole industry is really big. The industry is last year in the United States, $68 billion and it'll be 72 by the end of this year, it'll be 100 billion within five years. That's huge. I'm not trying to do all that. I'm trying I'm not trying to do all that, but what I'm trying to do is make proper. Managers very successful, instead of struggling and finding it difficult, they've got a passion, but they should have a big reward. And the majority that I've spoken with are intimidated about growing too much because there's so much difficulty in the growth. But it shouldn't be difficult. It should be that they really enjoy what they do, and they're good at it, and they've got enough support to be also financially successful. And so that's the point of joining the franchise, is to make that happen absolutely
Alex Husner
well. And you guys got started too, mostly with individual people that just wanted to get into this space. And some of them have 300 unit portfolio, right? And if you can help those people that really didn't know a whole lot, it's gonna be really interesting to see as you get into more of these existing operators,
Patrick Stewart
you're exactly right. That is the goal, and that's what we think, too, is we took people who had no experience in property management, made them really successful. So we know what it takes to promote well. We know the tools that are necessary. We also know the pain points that we can remove for property manager that maybe has 50 units. And I ask, well, how many are you going to grow this year? And they say, five more. And I'm like, not 50 more. And they say, No, way. Too hard. And we say, what if it wasn't hard? You
Annie Holcombe
mentioned this morning that you were kind of, you know, you would work with these smaller groups, but now you're like, you want to help out. People who've been in business have gotten to those pain points that they're just either they've given up, or they think they need to give up, or they just don't know what to do. But you're going to be able to go in there and offer them a toolkit to be able to fix the
Patrick Stewart
artwork and let them do, let them spend the time that they have on the fun parts of the business, and not that, not the bad parts, right,
Annie Holcombe
right? Truly exciting. Well, we're going to have you on the show soon and really, really dig in. I'm looking forward to it. Yeah, we're excited to learn more about your franchising experience and outside the industry, but certainly excited to hear what you think after this show and and how the industry is treating
Patrick Stewart
you. I love it so good. Looking forward to seeing you guys. All right. Excellent. Bye, everyone. You
Steve Trover
Hey, there. How are you
Annie Holcombe
that white hat? Couldn't miss you anywhere. Well, yeah, I mean, everybody has a signature. I love it's the white hat. Gotta
Steve Trover
have something right? Stand up, yeah, comes out. Sometimes they'll wear a gray one. Do you know why? Because if I'm not working, I don't wear a white hat at night, I wear the night the black one. But during the day, when I'm not working, it's kind of a gray area. You knew that was coming, right?
Annie Holcombe
Well, we're here at the executive Summit. You've been to many of these really long time and one of the things that was just said on stage this morning on my journey Costco was that there's a new guidance in energy, and I think it's absolutely evident, absolutely so what is your take on it? Having been in the business for sure?
Steve Trover
Yeah, no, I think they've done a really good job kind of turning the corner and bringing that new vibe in. I think everybody here seems really excited to be here, genuinely. I love the way that the layout is with the vendors in the room along with everybody, instead of kind of separated. I think that helps a lot. One thing I really have always loved about this show is that there's not breakouts, and that everybody's on the same page, learning the same thing and kind of working together in that regard. So I think that's really excellent. So
Alex Husner
so as far as your business, better talent staffing continues to be an issue for a lot of taking from the managers. What are you seeing this year? Any changes and just kind of the overall ecosystem for what you guys do,
Steve Trover
yeah, I mean, I would say applicant flow overall has gone up a little bit, clicked up a bit with unemployment, a little bit, but not much, not much has changed in that regard. I think in some respects, with automation, with AI, we're starting to see a little bit less, you know, crunch on on that. But that doesn't help anything with the front line. And the biggest challenges for vacation rental managers continues to be housekeeping maintenance inspections, kind of the front line operational roles, which AI at this stage hasn't really done anything. Yeah, right. So
Annie Holcombe
what do you what do you think? I think Steve mentioned. People are, staff are scared. You know, there's a lot of staff are scared that that's I've always been, ever since we've been talking about on the show, kind of a scared of it myself, but not necessarily from the standpoint of job loss, but just like, what are you seeing from your perspective? Yeah,
Steve Trover
I think that the fear is understandable, and you've got to acknowledge it. But at the same time, if you're concerned about it, you really should dig in. And I think he was speaking to us a little bit, but we've been talking about this for some time. Is, you know, AI is only going to help you be a better team member and be more productive. So you got to jump in and learn it. And early on, I think people were really concerned, because they thought it was going to be hyper technical to learn, but it's really, actually a lot more easy than some of the things that we had early on with the internet, quite frankly,
Annie Holcombe
laid that out pretty, pretty succinctly, that it is simple. I mean, you can get really in the weeds with it, but it is everybody can use it.
Steve Trover
And if you ever get stuck with AI, just ask AI, yeah, exactly, yeah. AI is
Alex Husner
not going to take your job.
Steve Trover
Somebody using AI, and that's the key, I think, being fearful of it, and not, you know, digging in and learning it is what will cause you to, you know, have a problem, quite frankly. So, yeah. Well,
Alex Husner
Steve Always, great to see you. Thank you for stopping by you too.
Steve Trover
Thanks for having Me take care. You.
Alex Husner
Jeff, and we're back. We've got Jeff illuon with host GPO. Jeff, so good to see you.
Jeff Iloulian
Yeah, thanks. Good to see you guys. Yeah. So how
Annie Holcombe
are you doing? How's the show doing? Really
Jeff Iloulian
well. The show has been great. Been fun to see everybody and not, not a bad place to to have a show out here in Miami, yeah,
Annie Holcombe
yeah. So one of the things we've been talking to people about is the difference in this and other conferences, and it's the size and kind of the intimacy, like the intimate group of you know, you can have these great conversations. What is your perspective on the show? I mean, have you done executive before?
Jeff Iloulian
Yeah, this is, I think, our third executive, and it's just a totally different experience. To your point, it's a much more intimate group. Everybody is kind of here, not just to learn, but also to network and be around each other. And it's in a very, very kind of tight knit community that comes to this. So it's a great experience, both on the vendor side, but also just as a as an industry, to be able to connect in this way, and a little bit more, like you said, intimate setting, yeah,
Alex Husner
yeah. And you guys hosted a little party last night, which was pretty fun. So thank you for doing that for everybody.
Jeff Iloulian
Of course, of course. Yeah, maybe one too many Mezcal margaritas,
Alex Husner
but it was, we're not complaining or counting. Yeah. So tell us a little bit about we had you on the show. I think it's probably like two years ago, but tell us a little bit about what's going on at host GPO, kind of where you guys are going now?
Jeff Iloulian
Yeah, absolutely. It's been a pretty, pretty great ride. So in the last two years, we've had kind of two main focuses. One has been bringing on new vendor, supplier partners. So in addition to kind of the furniture, linens, amenities that we'd really focused on at the beginning, we're also bringing on a couple new types of providers. So we now have appliances and smart locks. We're working with with Lowe's, like Lowe's Pro and Ace Hardware, and GE also like supplies. So we work with staples advantage, so for toilet paper and paper towels and stuff like that. So we're really trying to, like, cover all the bases in terms of the partnerships that we that we have. And then the other big thing is, we've done a lot of work on our ordering portal, and so our idea is to make it so as many of the brands that we work with as possible, whether that's a Hollywood outdoor chair or, you know, something from Crate Barrel or a mattress, you're able to purchase that in one online ordering portal without having to jump around to a bunch of different sites. And we're trying to kind of streamline that process. So those have been the two big things that we worked on,
Alex Husner
okay? And as far as purchasing So, how are they tying it to an individual unit? Like, is that a thing if they're buying supplies or furniture for a property like, is there anything on your end that helps, like, from an accounting perspective for the property
Jeff Iloulian
manager? Yeah, absolutely. So we rolled out this new thing called access groups. And what's really cool about it is you can have multiple tiers of access where it's broken out, either by property, but also by kind of buying cohorts for the whole company, yeah, let's say that you are a multi franchise operation, or let's say you are something like different geographic areas. You can have kind of your buyer in that area have access to their kind of credit cards, their shipping addresses there, et cetera. And then when they pull up the order history, they're only seeing their thing, but the admin can kind of see all of that. So really done a lot of work behind the scenes to make it so that you can ship to individual locations, but also have access on a higher admin level to see what everybody is buying. Very
Alex Husner
cool, very cool. You guys are rocking and rolling. So if anybody wants to hear more about how more about how you can save money right on all the supplies that you order, I would say, reach out to you guys,
Jeff Iloulian
right? Yeah, check us out. If you're not already a member, you haven't been logged in for a while. Host gpo.com we got a three month free trial so people can, like, log in and get samples of all that stuff and
Alex Husner
see how it works. Awesome. Thanks, Jeff. Good to see you. Yeah, see
Jeff Iloulian
you too. Thanks for having me. You.
Transcribed by https://otter.ai

Tom Goodwin
CEO - Mountain Laurel Chalets
Stewarding Mountain Laurel Chalets’ legacy of 51 years of limited edition service, Tom brings value to people and experiences through trusted leadership and hospitality. Married to Susan for 31 years, they’ve raised five daughters (and have one son-in-law) who also share their vision for the legacy of their family business which Susan’s parents began in 1972.
In addition to his love for the Great Smoky Mountains, Tom serves as an elder in his church, enjoys a great book and meals with friends and family and plenty of good podcasts. Always learning and growing, Tom surrounds himself with others who care about what really matters—people and relationships. Of course he and Susan would prefer to spend as much time as possible with their grandchildren Charlie and Cecilia and amazing daughters and son-in-law.