Sab Mulligan

Sab Mulligan is a brand strategist, award-winning author of children's books, and story person specializing in humanizing brands for over a decade.

As Head of Team at Zzzing, Malta’s leading hospitality brand managing 320+ holiday homes, boutique guesthouses and hotels—moving towards hitting 500 by the end of the year—Sab focuses on driving the use of game-changing tech and AI to create empathetic, warm, and memorable guest experiences across Zzzing's diverse portfolio.

Sab strongly believes that people working in hospitality—whose purpose is to delight guests—should never view a culture of burnout and busy-ness as a badge of honour, and that technology must be at the heart of hospitality operations to help avoid burnout.
For this reason, she is passionate about advocating to property managers the power of technology and AI to deliver personalized, unique, and special stays.

Outside work, Sab runs imagination-building workshops for children, believing creativity, connection, and curiosity are key to innovation. Personal development and meditation are ongoing journeys for her, and she is a certified life coach.