Heidie Henriksen

With over two decades of immersion in the STR industry, Heidie embodies a wealth of expertise in propelling and overseeing vacation rentals. Her journey commenced as an STR Host in the early 2000s, transitioning to spearheading sales and marketing endeavors for a distinguished luxury property management company. Subsequently, she pioneered a SAAS technology and marketing program tailored explicitly for vacation rental hosts.

In 2020, Heidie co-founded ASTRHO (Association for Short-Term Rental HomeOwners), a pivotal initiative aimed at providing essential industry resources, education, and support to individual STR hosts.

Currently, Heidie serves as the Executive Director of VRNation, where she leverages her extensive experience to drive innovation and growth in the vacation rental industry. Her role involves fostering collaboration among industry stakeholders, advocating for best practices, and spearheading initiatives that enhance the professionalism and sustainability of the STR sector.

Throughout her career, Heidie has remained committed to advancing the interests of STR hosts and property managers alike, setting benchmarks for excellence and promoting sustainable practices within the industry.