Feb. 17, 2026

Boss Lady Energy: How Krista Goodrich and Kymberlee Nguyen Built Salty Dog Vacations

Boss Lady Energy: How Krista Goodrich and Kymberlee Nguyen Built Salty Dog Vacations

Send us a message! In this episode, Alex & Annie sit down with Krista Goodrich and Kymberlee Nguyen, the duo behind Salty Dog Vacations, to talk about what it really takes to build a vacation rental company that guests remember and a team that is proud to be part of it. They share how Salty Dog grew from early investing decisions in Daytona Beach into a full-scale operation, and how their approach to branding goes beyond design choices. It shows up in the details, the guest experience, an...

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Leadership Guest Experience Property Management Entrepreneurship

Send us a message!

In this episode, Alex & Annie sit down with Krista Goodrich and Kymberlee Nguyen, the duo behind Salty Dog Vacations, to talk about what it really takes to build a vacation rental company that guests remember and a team that is proud to be part of it.

They share how Salty Dog grew from early investing decisions in Daytona Beach into a full-scale operation, and how their approach to branding goes beyond design choices. It shows up in the details, the guest experience, and the way they protect their people.

The conversation also expands into Krista’s work in local advocacy and zoning, their broader mission to help more women build wealth through real estate, and how their community has grown through retreats and education.

Episode Chapters:
08:20 – How local rules, zoning, and community involvement shape what it takes to operate responsibly
15:07 – Building a brand guests remember: personality, pet-friendly touches, and guest joy
19:37 – Krista’s “Boss Lady Investor” work, and why real estate education needs to feel accessible
25:00 – How retreats and community experiences can become part of a bigger platform, not just a side project
33:32 – What it looks like to build a company culture where your team feels protected and respected
35:44 – The moment they fired an owner, and why that decision mattered for the business long term
40:25 – Why consistency matters more than “cute ideas,” especially once you are scaling

If you’re trying to build a stronger guest experience and a business that holds up as you grow, this one’s worth a listen.

Connect with Kym & Krista:
LinkedIn: https://www.linkedin.com/in/krista-goodrich-2823198/
Podcast: https://www.thebossladyinvestor.com/
Website: https://mysaltydogvacation.com/

✨ Exclusive Offer to Alex & Annie Listeners:

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Mention the Alex & Annie Podcast when you sign up and get free onboarding ($1000 value).

👉 Click here to get started: https://www.hostfully.com/influencers/alex-annie/

#vacationrentals #shorttermrentals #bossladyenergy

00:00 - Meet Krista And Kim

01:45 - Origin Story And Partnership

04:10 - Careers In Finance And Banking

07:20 - First Daytona Rental And Zoning Battles

10:45 - Building Salty Dog Vacations

13:40 - Bridging Hotels And Vacation Rentals

16:15 - Brand Differentiation With Dogs And Snoop

20:05 - Books And The Boss Lady Investor Vision

23:10 - Portfolio Strategy Beyond STRs

26:00 - Launching Girls Gone Adventuring

29:05 - Designing Women-Led Adventure Travel

32:20 - How Ideas Become Businesses

35:05 - Team, Systems, And Culture

38:10 - Boundaries, Respect, And Firing Clients

42:05 - Memorable Branding And Community Events

45:00 - Core Values And Sustainable Growth

47:20 - Fulfillment Across Businesses

WEBVTT

00:00:01.840 --> 00:00:06.080
Welcome to Alex and Annie, the real women of Vacation Reynolds.

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With more than 35 years combined industry experience, Alex Heuter and Annie Holcomb have teamed up to connect the dots between inspiration and opportunity.

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Seeking to find the one story, idea, strategy, or decision that led to their guests' big Aha Moment.

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Join them as they highlight the real stories behind the people and brands that have built Vacation Rentals into the$100 billion industry it is today.

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And now it's time to get real and have some fun with your hosts, Alex and Annie.

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Welcome to Alex and Annie, the real women of Vacation Runnels.

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I'm Alex and I'm Annie.

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And we are joined today with two boss babes.

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We have Krista Goodrich and Kim Newen, who of many talents and things they are with Salty Dog Vacations, Girls Gone Adventuring Retreats, and the Becoming a Boss Lady Investor book series.

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Ladies, it's great to see you.

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I know you're very busy, but we're happy to have you on the show.

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We're excited to be on here.

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We've watched you guys from afar and from near and admired you and really respect what all you've done in this vacation rental space and just as badass boss ladies.

00:01:15.359 --> 00:01:16.319
Well, thank you so much.

00:01:16.560 --> 00:01:18.799
We just off-camera talking about all the things that you do.

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And I feel like Alex and I don't have near enough on our plate.

00:01:21.760 --> 00:01:24.319
So we're gonna run through it.

00:01:24.400 --> 00:01:31.439
But I before we get started, I think maybe just a little introduction about you guys, a kind of your journey to come together and do the things that you're doing.

00:01:31.760 --> 00:01:32.079
Yeah.

00:01:32.239 --> 00:01:35.599
So Kim and I actually met at a mutual friend's birthday party.

00:01:35.760 --> 00:01:38.079
Um, everyone thinks we've been friends for our entire life.

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We've been friends five years, six years, seven years, something about somewhere around there.

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We don't really know how long.

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Feels like a lifetime.

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And she was actually gonna rent my guest cottage and live in it for a short period of time, and that was gonna be the end of our knowing each other.

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We ended up becoming friends.

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I during that time um was doing just real estate, well, not just real estate, but real estate.

00:02:00.879 --> 00:02:03.680
And I decided to start a vacation rental company.

00:02:03.840 --> 00:02:08.639
She saw how much I was working and started working to help me because she I think she thought I was gonna have a heart attack.

00:02:08.960 --> 00:02:09.439
She was gonna die.

00:02:09.759 --> 00:02:09.919
Yeah.

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So um she volunteered for six months.

00:02:14.879 --> 00:02:18.159
And at the six-month part, I said, okay, enough of that.

00:02:18.319 --> 00:02:24.479
Thank you for helping me, but I'm gonna make you a 50% partner because without you, I could not have done this.

00:02:24.560 --> 00:02:29.199
We grew very, very quickly once we launched, and it was overwhelming.

00:02:29.360 --> 00:02:35.039
And so we became 50-50 partners, which means hopefully we agree on everything, otherwise, we're at a stalemate.

00:02:35.360 --> 00:02:36.879
So far, it's gone well.

00:02:37.039 --> 00:02:39.439
Um we're both pretty easy peasy people.

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And so then she actually went and got her real estate license as well.

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We we became real estate partners, and we still are.

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And then from there we started Girls Gone Adventuring Retreats later on down the road.

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But it was fun because we became friends and we both have unique life stories.

00:02:55.759 --> 00:02:59.280
And as we were mentioning to you, both of our spouses live out of state.

00:02:59.520 --> 00:03:06.479
So my husband lives in West Virginia, hers is in Virginia, and we both have grown children, and both of our all daughters.

00:03:06.639 --> 00:03:11.439
I have one daughter, she has two daughters, and just in the last three months, we both became grandmas.

00:03:11.680 --> 00:03:17.280
We call ourselves cocos because in Kenya, um, grand grandmas are cocos, and we went to Kenya together.

00:03:17.439 --> 00:03:19.680
So we both became cocos.

00:03:21.199 --> 00:03:28.479
It's the strangest thing, we don't seem to do anything without each other, and God's like, I can't make one of you guys a grandma, the other one not.

00:03:28.560 --> 00:03:31.039
So you have to do it equally, right?

00:03:31.199 --> 00:03:37.360
Yeah, we don't want old enough to be grandmothers, just yeah.

00:03:37.599 --> 00:03:41.199
Oh wow, we're wearing the same outfits and not have even talked about it.

00:03:41.280 --> 00:03:42.000
It's really funny.

00:03:42.159 --> 00:03:42.639
Yeah.

00:03:42.879 --> 00:03:44.960
I think you guys sound similar to Annie and I.

00:03:45.039 --> 00:04:02.879
We don't have different things that we both all do, but um Annie and I are pretty similar in that manner, too, that we never even have to coordinate outfits and we'll walk downstairs at a conference and we'll be like, oh my god, like it just coordinates, you know, not not totally matching, but definitely on the same mindset we were looking in the closet that morning.

00:04:03.120 --> 00:04:05.680
But that's that's what happens when you spend a lot of time with somebody else.

00:04:05.840 --> 00:04:07.280
So that's great.

00:04:07.680 --> 00:04:11.919
So prior to five years ago when you met, I mean, what what are your backgrounds?

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Go ahead, Kim.

00:04:12.960 --> 00:04:15.120
Um, so I had a background in banking.

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Uh, I was in banking for almost over 20 years.

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Um, and then when we met, I guess right not too long after that was COVID.

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And um, that's when I decided to get my real estate license because I saw that she was doing real estate.

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I was like, hey, why not?

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And then it just transformed from there.

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And so we've built um now the vacation rental company, Girls Gone Adventuring, and all the other crazy things that we come up with.

00:04:38.319 --> 00:04:42.399
And then my background was somewhat in um not banking, but it was in finance.

00:04:42.480 --> 00:04:46.399
So I started off working in the stock market and I used to work in mutual funds.

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So I managed assets for um some pretty cool organizations, including Spanx and the Sarah Blakely Foundation, briefly.

00:04:53.680 --> 00:04:59.199
And then also I worked on the National Basketball Association 401k plan with the players' association.

00:04:59.279 --> 00:05:05.279
So the new players that would come in and get big contracts, I would train them so they didn't blow all their money immediately.

00:05:05.439 --> 00:05:08.560
Didn't work for all at least you tried.

00:05:08.879 --> 00:05:10.399
Um yeah, I tried, tried.

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And then I was um part of a company that was awarded one of the first 529 plans in the country.

00:05:17.279 --> 00:05:21.279
So I was very, very and still I'm pretty well versed on 529 plans.

00:05:21.360 --> 00:05:26.000
So I traveled all around the country training advisors on 529 plans.

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And then at 26, my daughter's adopted, and so she's a family member.

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Well, now she's my daughter, but at the time I kind of had to stop traveling and doing what I was doing to step in and take care of her.

00:05:37.759 --> 00:05:41.839
And so I started starting businesses then, and I've started over 20 businesses since then.

00:05:42.000 --> 00:05:48.399
And I've owned everything from box and packaging supply companies to trucking companies to currently own a brewery.

00:05:48.560 --> 00:05:50.480
My husband and I own a manufacturing facility.

00:05:50.560 --> 00:05:51.519
It's really him on that.

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I just like to jump in there because my name's somehow attached on his.

00:05:55.439 --> 00:05:59.360
Um I've owned a wakeboarding park, so I used to be real into wakeboarding.

00:05:59.439 --> 00:06:05.360
So I ended up owning a wakeboarding park and through that um got to meet all the famous wakeboarders in the world.

00:06:05.439 --> 00:06:10.639
I've owned a bunch of art studios and through that got to teach Adam Sandler's children, daughters how to paint.

00:06:10.720 --> 00:06:12.319
And my life has been amazing.

00:06:12.639 --> 00:06:13.199
It's been amazing.

00:06:14.160 --> 00:06:16.720
I guess maybe we'll start with like the vacation rental side of the business.

00:06:16.800 --> 00:06:22.480
So that's obviously what we, you know, kind of the core um competency of what we do in our audience.

00:06:22.639 --> 00:06:24.240
So you started around COVID.

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Is that when you started the business?

00:06:25.920 --> 00:06:29.600
So you were a co so you're a post-COVID like entrant or COVID entrant.

00:06:29.759 --> 00:06:34.160
So we have conversations with people all the time about like when people started.

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Some people started with a good knowledge base and understood, and then some people went to YouTube and Googled like how to do it.

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And sometimes those people they went, they went rogue and caused a lot of problems.

00:06:44.319 --> 00:06:47.360
But you it sounds like you had the real estate background, so you knew exactly what you were doing.

00:06:47.439 --> 00:06:52.240
But what made you decide that you wanted to be in this crazy business called vacation rentals?

00:06:52.480 --> 00:06:56.639
Yeah, so fun fact, and this is not what got me here, but just a fun fact.

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One of the three founders of Airbnb, Joe Gebia, who is the least talked about, but he actually graduated my high school five years behind me.

00:07:04.560 --> 00:07:07.199
And when he tells a podcast, just shout out to him.

00:07:07.279 --> 00:07:10.800
He tells a story about the senior class that stole a horse and put it on top of the school.

00:07:10.959 --> 00:07:12.879
Not a live horse, don't worry, Alex.

00:07:15.040 --> 00:07:16.560
That was our senior class.

00:07:16.800 --> 00:07:26.720
So I actually did know about Airbnb in particular, way before many people did, just because of the talk around town and my husband bringing it um to my attention.

00:07:26.879 --> 00:07:31.360
But so in 2014, my husband and I bought our first vacation rental.

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And when we bought it, we bought it in Daytona Beach because of the potential growth in this area.

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Um, still to this day, the most undervalued beach town in Florida, in my opinion.

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And there's a huge potential for capital appreciation, but also great cash on cash return.

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So we bought the first house, we bought it for$196,000 a block from the beach with an in-ground pool, five bedrooms, and two baths, and a hot tub, and a fenced in the backyard.

00:07:56.240 --> 00:07:57.040
All the things, yeah.

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Except I was a beachfront.

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Um, and year one, we did 108,000 in revenue.

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And my mortgage was$715 a month.

00:08:05.680 --> 00:08:10.639
So it did not take me long to say, let's duplicate that again.

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Yeah.

00:08:11.680 --> 00:08:15.279
So I uh own quite a few vacation rentals in this area.

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And then during that time before COVID, um local code enforcement and things started to change around here, just like everywhere else, and they started coming down harder on vacation rentals.

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And so we had to learn more about the zoning laws.

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I became, I am probably one of the most knowledgeable persons about uh people about zoning in the area, specifically to vacation rentals.

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Most of the realtors in town call me for that information of where it's allowed, where it's not allowed.

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And so I was asked to start a vacation rental management company because we don't have um and didn't, we have a lot more now, but we didn't have a lot at the time that were really high-end and that were that understood the market, both from the legacy market of Book Direct.

00:08:58.799 --> 00:09:04.879
It was kind of under the radar, not a huge industry here at all, to now you've got all the OTAs.

00:09:05.039 --> 00:09:08.399
And I kind of came about at the right time for that.

00:09:08.639 --> 00:09:18.000
And I'm also a pretty loud voice, so I kept showing up to city and county meetings and fighting for all the owners, and that gave me a lot of credence.

00:09:18.159 --> 00:09:26.720
Um, during that time, I also was writing a book called Becoming a Boss Lady Investor, and that was the book that I wrote to 23-year-old Krista.

00:09:27.120 --> 00:09:33.440
I didn't ever have financial training or knowledge personally, but I learned a lot on the job.

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And so I was writing that book at the time and it came out and it's right here.

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Um and it did really did really well.

00:09:42.399 --> 00:09:51.120
And so I got a lot of people that started following me from that book and learning about vacation rentals, and then I started writing blogs and it just kind of took off from there.

00:09:51.200 --> 00:10:12.720
And so then when I got asked to start the company, I was asked by a long-term property manager and I joined up with um two ladies that were running that, and one of them, no issue, but there was some things that were being done in the company that were not um up to snuff for me, like taxes being paid.

00:10:13.039 --> 00:10:16.639
Um one small detail.

00:10:16.960 --> 00:10:22.080
That'll do it for things that I wasn't comfortable with, and so we ended up not, it didn't work out.

00:10:22.240 --> 00:10:26.000
They we ended up in a lawsuit, it was a whole thing.

00:10:27.679 --> 00:10:38.320
But we won, but it's behind us, so and we did walk away the you know, prevailing parties, of course, and we kept our company and um so yeah, but we did go through a lot.

00:10:38.720 --> 00:10:51.759
Wow, yeah, and it's interesting too that there weren't a lot of vacation rental companies in Daytona because I've always thought you know Daytona is a comparable market to a Myrtle Beach or a Panama City beach, but I guess is it more hotels down there?

00:10:52.000 --> 00:10:55.679
Yeah, so we had um a very, very strong figure in town.

00:10:55.759 --> 00:10:57.759
Um, rest of soul, he recently passed away.

00:10:57.840 --> 00:11:05.279
His name's Bob Davis, and he was an excellent person for our community as far as taking hotels to the next level.

00:11:05.440 --> 00:11:10.320
He was not a fan of vacation rentals um until the very end.

00:11:10.480 --> 00:11:12.559
He and I developed a really amazing friendship.

00:11:12.720 --> 00:11:19.200
He actually supported my campaign, which nobody saw coming because he was supposed to be the person that least liked vacation rentals.

00:11:20.159 --> 00:11:26.320
And it it ended up once we developed a friendship and we were able to have those conversations, he changed his tune.

00:11:26.399 --> 00:11:35.759
And now I'm actually being um announced as one of the board members for the hotel and um restaurant and lodging association of set of our area um in a couple weeks.

00:11:35.919 --> 00:11:41.360
They asked me to over the board and I said the you don't want a vacation rental person in charge of everything for the hotels, they won't like that.

00:11:41.519 --> 00:11:49.120
So I'm just the only vacation rental company that was um like members of the we still are, yeah.

00:11:49.200 --> 00:11:50.080
We still are the only ones.

00:11:50.320 --> 00:11:51.440
You guys are a great example.

00:11:52.080 --> 00:11:53.279
There's a place for both of us.

00:11:53.360 --> 00:11:55.519
We don't see it as a limited market.

00:11:55.679 --> 00:12:03.120
There's we have the Daytona 500 coming into town this weekend, and there's gonna be people looking for all kinds of different places to stay.

00:12:03.519 --> 00:12:04.000
Exactly.

00:12:04.159 --> 00:12:04.720
Yeah, yeah.

00:12:05.679 --> 00:12:12.559
Yeah, you guys are you're a wonderful example of actually our our episode last week with Stuart Butler and Adam Stoker.

00:12:12.799 --> 00:12:21.919
We were talking about uh DMOs and and the cities and the you know complex nature sometimes between vacation rentals and the hotels and resorts.

00:12:22.000 --> 00:12:30.559
And I think in Myrtle Beach, we've had a similar situation there that the hotels and vacation rentals they actually get along pr pretty well, but in a lot of areas that's that's not the case.

00:12:30.720 --> 00:12:39.840
But you know, it takes having the right people that are gonna come to the table and be, you know, progressive, but also ready to solve problems, you know, if if anything's gonna happen.

00:12:40.000 --> 00:12:42.639
So they're lucky to have you guys for sure.

00:12:42.879 --> 00:12:43.919
And we're lucky to have them.

00:12:44.000 --> 00:12:46.559
We have some really great operators of hotels.

00:12:46.720 --> 00:12:55.759
We have people that really care about our community that, you know, we give to our tourists, of course, but also give back to, and that's a huge component of our business.

00:12:56.000 --> 00:12:59.679
And we found that the hotels that are really successful in town are the same.

00:12:59.840 --> 00:13:02.639
They give back to our community and they invest in their employees.

00:13:02.720 --> 00:13:06.720
And um, so we found a, you know, we've made a lot of friends in that space.

00:13:07.120 --> 00:13:07.759
Yeah, yeah.

00:13:08.240 --> 00:13:10.000
You've got like a million things going on.

00:13:10.159 --> 00:13:18.639
And I don't even like I said, I had so many questions, but as Alex is, yeah, Alex mentioned, like, just it's so good to talk to people that are engaged on all fronts in their in their market.

00:13:18.720 --> 00:13:23.360
I live in Panama City Beach, so I know Daytona very well in terms of like competitive set.

00:13:23.440 --> 00:13:36.159
Like we we always studied Daytona, and I think that's nice to hear because we have a uh hotel lodging association up in this part of the state, and they had wanted to have vacation rentals kind of active in it for a while, and then it sort of fizzled out.

00:13:36.240 --> 00:13:38.879
I think there just wasn't a lot of there were so many other things that were going on.

00:13:38.960 --> 00:13:45.279
There was Visit Florida, and then we have the Favor, um, the Northwest chapter of favor up here, and so a lot of things going on.

00:13:45.360 --> 00:13:48.000
But my first question is when do you ladies sleep?

00:13:48.159 --> 00:13:50.720
Like I'm tired, like I'm just exhausted for you.

00:13:50.799 --> 00:13:52.399
You have so many things going on.

00:13:52.639 --> 00:13:55.360
We we don't neither one of us require a lot of sleep.

00:13:55.519 --> 00:14:00.240
That's sometimes we're on the couch and we're all asleep mid mid-typing.

00:14:01.440 --> 00:14:02.000
Yeah, yeah.

00:14:02.159 --> 00:14:08.000
Um, but no, we don't require a lot of sleep, and we we are workaholics, so we never try to mislead anyone on that.

00:14:08.159 --> 00:14:11.200
We love working, um, we love having fun too.

00:14:11.440 --> 00:14:16.960
And but side note, I didn't realize that we have Daytona Beach, Myrtle Beach, and Panama City.

00:14:17.679 --> 00:14:20.960
Yeah, we have spring break uh hot spots right there.

00:14:21.200 --> 00:14:21.840
Yeah, yeah.

00:14:22.080 --> 00:14:24.639
We all kind of like a powerhouse group here, right?

00:14:25.039 --> 00:14:28.000
So, and and I use you guys at Panama City.

00:14:28.159 --> 00:14:33.200
I just um met with the Daytona Planning Department and shared with them a lot of stuff.

00:14:33.279 --> 00:14:36.720
And we just have we have someone recently that joined us from Panama City.

00:14:36.799 --> 00:14:44.559
I don't remember their name, but we're using you as a a map of how to address vacation rentals now that they've realized how important we really are.

00:14:44.720 --> 00:14:46.480
We're starting to have a lot of traction there.

00:14:46.720 --> 00:14:47.519
So that's fun.

00:14:48.159 --> 00:14:50.960
But yeah, but no, we just don't sleep, we just don't require sleep.

00:14:51.519 --> 00:14:54.080
Okay, so we really do love it.

00:14:54.159 --> 00:14:54.720
Like all the time.

00:14:54.799 --> 00:14:55.840
Yeah, well, and you can tell.

00:14:56.000 --> 00:14:59.360
I mean, you can tell you guys have a lot of exuberance about what you're doing.

00:14:59.519 --> 00:15:04.879
So you do this vacation rental business, and I don't it almost sounds like that's the side hustle compared to all the other people.

00:15:07.279 --> 00:15:13.919
Real quick before we move on to the other things that they do, I want to make sure to mention this because this is kind of like when I realized who you guys were.

00:15:14.080 --> 00:15:21.759
You were at one of our sessions at the women's conference, and we were talking about uh branding and like how to make your properties stand out.

00:15:21.919 --> 00:15:26.559
And you told the audience about some of the things that you guys do at salty dog vacations.

00:15:26.639 --> 00:15:28.399
And I was just like, oh my gosh, this is so cool.

00:15:28.559 --> 00:15:30.080
One, we're huge dog lovers.

00:15:30.159 --> 00:15:34.240
Um, but could you share a little bit about the different things that you do with each of the homes?

00:15:34.320 --> 00:15:36.000
Because I think that's interesting for our audience to hear.

00:15:36.320 --> 00:15:42.879
We're salty dog vacations, and so I mean, we do have a lot of um pet-friendly um properties.

00:15:43.039 --> 00:15:53.360
Um, you know, some of the condos don't allow them, but the ones that do allow them, uh, we invite people to bring their pets and we acknowledge the pets by having the great dog bowls.

00:15:53.519 --> 00:15:54.960
Chris actually makes the chocolates.

00:15:55.200 --> 00:16:04.399
I make the chocolates at home on Sundays, and they're in the shape of like the little dog bones, and then we have like a package for human treats and dog treats.

00:16:04.639 --> 00:16:09.200
Yeah, so so we put we ask them when they um book if they're bringing a pet.

00:16:09.360 --> 00:16:17.440
And if they are, then when they arrive, we have a dog bowl set up and it's got doggy bags and a little salty dog logo, dog bag holder.

00:16:17.679 --> 00:16:24.639
And there'll be a note and it's they're pre-made, but it's it's not a it's a card, and it says, you know, welcome.

00:16:24.720 --> 00:16:25.919
It's got a Paw print on it.

00:16:26.080 --> 00:16:32.399
And inside it'll say, Dear spot, thank you so much for bringing your family on vacation with you.

00:16:32.639 --> 00:16:34.320
We hope you enjoy our dog beaches.

00:16:34.399 --> 00:16:35.440
We have two, blah, blah, blah.

00:16:35.519 --> 00:16:42.000
We talk about all the different things, and all of it's like, we hope you have a tail wagging good time, make sure to get lots of belly rubs.

00:16:42.159 --> 00:16:54.960
And then at the bottom, it's signed by Lupo or some one of our staff's dogs, and there'll be a picture of that dog with their owner on the beach with an arrow that says, Here's me and my owner on the beach having fun too.

00:16:55.200 --> 00:16:56.159
So it's really cute.

00:16:56.320 --> 00:17:01.039
And then um, in the the we put it in a little burlap bag and it's logoed.

00:17:01.120 --> 00:17:03.440
And inside the bag are two sets of treats.

00:17:03.600 --> 00:17:07.599
There's a bag with dog bones and it's labeled and it says dog treats.

00:17:07.759 --> 00:17:13.440
And then I make white chocolate um dog bones at home and it's labeled and it says human treats.

00:17:13.920 --> 00:17:14.960
Um we do that.

00:17:15.119 --> 00:17:31.119
We make sure that if anyone's coming to town for like the national cheer and dance contest, we find out what their team names are, and then we decorate their units with um their color team colors and signs, you know, wishing them good luck and um with their logos and stuff.

00:17:31.279 --> 00:17:37.440
And then we also something else fun that we do that's a little unique, and this is specific to properties that Kim and I own.

00:17:37.519 --> 00:17:49.599
So we have a few of the properties that we manage are ours, and on our properties, we love all things dog, including the original Snoop Dogg, and C O Double G.

00:17:49.759 --> 00:17:53.759
Oh, yeah, and we love Snoop Dog obsessively.

00:17:54.160 --> 00:17:58.400
And so our homes that we co-own together are named after 90s rap songs.

00:17:58.559 --> 00:18:13.759
So we have um 99 Problems and the Beach Ain't One, we have Gangsters Paradise, and when you read our descriptions, it's seriously like you know, place to um park all your rides, welcome to our crib, don't get wiggity whack.

00:18:13.839 --> 00:18:15.759
Like it's and we put that in our description.

00:18:15.920 --> 00:18:17.039
So I love that.

00:18:17.200 --> 00:18:17.519
Wow.

00:18:18.640 --> 00:18:19.279
That is so cool.

00:18:19.519 --> 00:18:21.759
Not everyone's cup of tea, but we try to have fun.

00:18:21.839 --> 00:18:24.480
We try we just try to have fun with everything, actually.

00:18:24.720 --> 00:18:26.160
But um, yeah.

00:18:26.400 --> 00:18:33.039
Uh Snoop Dogg is one of those like I don't know, it's uh our friend Amber, she's really she's into that the 90s rap and stuff too.

00:18:33.119 --> 00:18:35.920
And so her and I always joke trade like Snoop memes.

00:18:36.000 --> 00:18:39.039
So it's like having him do the Olympics is like everything.

00:18:39.200 --> 00:18:48.319
I mean, it's just when he was in Paris, when he was in Paris, they did this little um pin that was him, and the rings were smoke rings, the Olympic rings.

00:18:48.480 --> 00:18:49.359
And so I found the pen.

00:18:49.599 --> 00:19:00.319
And so Amber and I each have one of those, and then for Christmas, I got her a um hot uh uh cutting board that says chop it like it's chop it like it's hot, and it's he's dressed up like a staff.

00:19:00.559 --> 00:19:05.519
You know, it's like Snoop Dogg that's the perfect thing to like a theme with dogs and beach houses.

00:19:05.680 --> 00:19:06.000
I love that.

00:19:06.240 --> 00:19:14.720
And and we decorate, we say we decorate a little like Martha Stewart, but with a little Snoop Dogg flair because they're buddies too, so we recognize that friendship and yeah, that's so cool.

00:19:14.960 --> 00:19:16.559
Such a fun way to differentiate, too.

00:19:16.720 --> 00:19:18.640
I mean, that's that's really I love that you do that.

00:19:18.799 --> 00:19:21.839
Okay, so now so the other things that you guys do together.

00:19:21.920 --> 00:19:27.440
Tell us a little bit more about the investment boss babe business there and then how that led to the retreats.

00:19:27.680 --> 00:19:27.920
Sure.

00:19:28.079 --> 00:19:34.079
So again, I wrote the first book and then I just launched my second book, which we have with us right here.

00:19:34.640 --> 00:19:34.960
Look at this.

00:19:36.160 --> 00:19:38.960
Yes, this book shameless self-promotion.

00:19:39.279 --> 00:19:42.559
Absolutely becoming a boss lady real estate investor.

00:19:42.720 --> 00:19:47.359
And it also has its own workbook, which which is actually a pretty good workbook.

00:19:47.599 --> 00:19:54.799
And so those I wrote both of those, and I wrote those because again, I didn't I didn't really have a mentor in the investment space.

00:19:54.960 --> 00:20:02.640
My mom and is my mentor for sure in life, and as far as how to treat people and being a great human, and she's a pretty awesome businesswoman too.

00:20:02.960 --> 00:20:05.759
But um, as far as the investing, she has no interest.

00:20:05.920 --> 00:20:07.599
So I didn't have that kind of mentor.

00:20:07.680 --> 00:20:19.119
So I wrote the first one for myself, and then I realized as I was doing so much real estate investing, and my friends would would joke and say, Oh, she has however many properties, and then I realized it was real.

00:20:19.200 --> 00:20:20.240
They actually I do have that.

00:20:20.319 --> 00:20:24.240
That's actual information, and it does surprise people how far I've come with it.

00:20:24.480 --> 00:20:28.160
And to me, it doesn't surprise me because it was so easy.

00:20:28.319 --> 00:20:34.000
I just figured it out it's not that hard to grow your portfolio once you figure out the secret.

00:20:34.160 --> 00:20:37.359
You don't have to be that smart, you just have to be willing to work.

00:20:37.599 --> 00:20:40.079
And so I had a lot of people asking me questions.

00:20:40.160 --> 00:20:47.599
So I wrote the next book, and it's you know, I limit my market by putting the word late boss lady in the book.

00:20:47.759 --> 00:21:03.119
But the reason I chose that is every book and um the real estate investing podcast that I was listening to, it was all guys, and it was written in a tone for guys that it doesn't, you know, my my book, every chapter is an ode to a female singer.

00:21:03.200 --> 00:21:11.680
So you've got one chapter that's I I've referenced Taylor Swift the whole way through, and another one that's Madonna, and another one that's Carrie Underwood.

00:21:11.759 --> 00:21:23.359
And I reference women that broke the mold in their areas, and then I compare, you know, long-term rentals are more like a coach purse, whereas vacation rentals have a little more flair.

00:21:23.519 --> 00:21:29.599
So they're gonna, you know, be a nicer purse, and then your fix and flips are gonna be your Louis Vuitton or whatever, you know.

00:21:29.759 --> 00:21:33.599
So I try to break it all down in ways that are fun for women to understand.

00:21:33.680 --> 00:21:49.519
And I talk about my relationship with my husband, and I talk about my relationship with my daughter, and I share stories about surfing and things that make it fun to read so that women will actually believe in themselves and know that when we invest, we outperform.

00:21:49.680 --> 00:21:58.720
We're very, very good at it, and we have a special superpower of connecting this and this that is something that men can't do.

00:21:59.119 --> 00:21:59.519
And so

00:22:00.400 --> 00:22:01.519
So I wrote it for us.

00:22:01.680 --> 00:22:04.880
So it's it's very relatable.

00:22:04.960 --> 00:22:16.240
And so the stories that she puts in it are relatable to like, oh, I I can see myself doing that, or I understand it because she broke it down into just bits and pieces that make sense to us as women.

00:22:16.559 --> 00:22:16.880
Yeah.

00:22:17.039 --> 00:22:18.400
No, that makes perfect sense.

00:22:18.480 --> 00:22:19.359
That makes perfect sense.

00:22:19.519 --> 00:22:24.160
And do you have any long-term rentals, or do you advise on long-term rentals also or just short-term?

00:22:24.319 --> 00:22:24.799
Yeah, both.

00:22:24.960 --> 00:22:30.400
So I do long-term, short-term, and then the book covers all these long-term, short-term fix and flips.

00:22:30.480 --> 00:22:31.359
I own a hotel.

00:22:31.519 --> 00:22:33.200
Um, it's a motel, let's be honest.

00:22:33.359 --> 00:22:34.640
Let's not oversell it.

00:22:37.599 --> 00:22:39.119
On a hotel on a good day.

00:22:39.359 --> 00:22:41.759
It's it's it's got old Daytona charm.

00:22:42.079 --> 00:22:42.799
Oh, there you go.

00:22:42.880 --> 00:22:51.039
Yeah, you know, all the original Florida has the some of the motels in Florida, the old, they they're they're historic and they're they they do have that charm, absolutely.

00:22:51.279 --> 00:22:51.440
Yeah.

00:22:51.599 --> 00:22:56.240
So and I talk about multi-units and commercial and um, so hit on all of that.

00:22:56.319 --> 00:22:59.039
But I I think a well-rounded portfolio has all those.

00:22:59.119 --> 00:23:02.400
And I think, you know, fix and flips for me are great when they come around.

00:23:02.559 --> 00:23:12.480
When we did two last year that landed in our lap just from people knowing us, and they're great, but they're a roller coaster ride, and you have to be ready to get on the ride, you know.

00:23:12.640 --> 00:23:13.039
So yeah.

00:23:16.000 --> 00:23:17.599
That was a roller coaster ride.

00:23:18.960 --> 00:23:20.319
We'll be back in just a minute.

00:23:20.480 --> 00:23:22.880
But first, a word from our premier brand sponsor.

00:23:23.119 --> 00:23:27.920
My name is Allison, and I own Bailey Vacation Rentals in Southern Maine with my mom.

00:23:28.160 --> 00:23:33.680
We have been business for a little over seven years, and we have been using Hostly for a little over four years.

00:23:33.920 --> 00:23:39.200
Before using Hostly, some challenges that we faced was a lack of synchronization.

00:23:39.440 --> 00:23:47.519
Channel distribution was a big one for us in making the switch as well, and the support that we felt from the other property management software.

00:23:47.759 --> 00:23:57.119
When we were comparing auctions, what really made Hostly stand out is we felt that they had a true passion for the industry and for the customers.

00:23:57.359 --> 00:24:03.359
It was everything that I was looking for just was served to me almost on a silver platter.

00:24:03.599 --> 00:24:10.880
So when I was making another property management switch, it was almost instantaneous for me to know that Hostely was the next one for us.

00:24:11.200 --> 00:24:17.119
Some features that are game changers for me with using Hostely is their guidebooks.

00:24:17.359 --> 00:24:18.240
They're incredible.

00:24:18.640 --> 00:24:26.880
We also use it to connect to our website, which shows our area guide, the pipeline, how we use our guest communication, right?

00:24:26.960 --> 00:24:29.519
And how we can see where the stages of development are at.

00:24:29.680 --> 00:24:32.559
And the unified inbox has been extremely helpful for us.

00:24:32.960 --> 00:24:35.920
My most favorite piece is really the channel distribution.

00:24:36.079 --> 00:24:36.960
It was huge for us.

00:24:37.119 --> 00:24:43.839
And that really allowed us to up our network and up our online presence and be able to compete.

00:24:44.799 --> 00:24:51.839
Hostly has allowed us to be operationalized down because it has made our life easier.

00:24:52.079 --> 00:25:03.119
It actually allows us to continue to seek more homeowners or to seek new guest experiences or expand on the business itself more than being in the trenches.

00:25:03.839 --> 00:25:07.759
Hostly has improved our guest communication through their automation.

00:25:08.319 --> 00:25:13.200
Being able to set our templates and triggers and put it in there, check what you mean.

00:25:13.279 --> 00:25:13.839
And there it is.

00:25:14.079 --> 00:25:14.960
There's no guessing.

00:25:15.279 --> 00:25:20.799
I would describe the support we received from hostly as extremely informative.

00:25:20.880 --> 00:25:24.319
And I felt as though that we were really set up for success.

00:25:24.720 --> 00:25:27.119
There wasn't much that was left for question.

00:25:27.279 --> 00:25:29.440
There wasn't things that we had to figure out.

00:25:29.680 --> 00:25:31.759
Everything was extremely black and white.

00:25:31.839 --> 00:25:35.759
And so when we made that adjustment, it was very natural for us.

00:25:36.480 --> 00:25:38.640
I would absolutely recommend hostly to others.

00:25:38.799 --> 00:25:42.720
I always recommend hostly to others because they're always continuing to grow.

00:25:42.880 --> 00:25:44.559
They care about their customers.

00:25:44.720 --> 00:25:46.319
They're expanding out their knowledge.

00:25:46.480 --> 00:25:47.920
They're giving us more tools.

00:25:48.079 --> 00:25:50.799
They're expanding out their channels, their distribution.

00:25:50.960 --> 00:25:53.839
It's just a continuous level up.

00:25:54.000 --> 00:26:00.480
It's a team for them and it's a team for us, and you can feel that throughout the entire start-to-finish process.

00:26:00.880 --> 00:26:04.799
Looking for a smarter way to manage your short-term rental operations?

00:26:04.960 --> 00:26:09.359
Get started with Hostfully and bring everything into one streamlined platform.

00:26:09.599 --> 00:26:15.599
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00:26:15.759 --> 00:26:18.000
Click the link in the description to get started today.

00:26:18.240 --> 00:26:19.759
Is that where these retreats came from?

00:26:19.839 --> 00:26:24.480
Is that something that dovetailed off of the books, or is these retreats something completely different?

00:26:24.720 --> 00:26:26.720
It's a combo of it all coming together.

00:26:26.880 --> 00:26:30.960
We had an open house at a vacation rental that we were selling for an owner.

00:26:31.119 --> 00:26:37.920
And Kim and I, we had um, and I do not recommend this investment advice for anyone that I'm about to give.

00:26:38.079 --> 00:26:41.200
So don't do not take this as investment advice.

00:26:41.519 --> 00:26:45.680
Kim and I had gotten really into um watching Yellowstone.

00:26:46.160 --> 00:26:49.759
And through that, we decided we needed a ranch in Montana.

00:26:49.920 --> 00:26:52.799
And so we figured out a way to make that happen.

00:26:53.039 --> 00:27:00.079
And yeah, so we were telling our girlfriends that came to this, we did this really cool Cuban open house.

00:27:00.160 --> 00:27:00.480
It was fun.

00:27:00.559 --> 00:27:03.599
We had DJ, it was it was a really neat little open house.

00:27:03.920 --> 00:27:08.640
And there's a hot tub and pool, and the owner was like, Hey, have at it, like, go for it.

00:27:08.799 --> 00:27:14.799
So after everyone left, about 10 ladies stayed, and we were all drinking wine, and that's when the best ideas come to us.

00:27:14.880 --> 00:27:19.759
And so um you guys are our twins, I swear.

00:27:21.440 --> 00:27:24.400
Hot tub and wine about the ranch that we had just bought.

00:27:24.559 --> 00:27:29.119
And one of them, or a few of them at the same time said, You should have a retreat there.

00:27:29.599 --> 00:27:36.079
And we thought that was where it ended, but you don't say an idea to Krista and I, and then we don't think about it.

00:27:36.240 --> 00:27:56.880
So, like four days later, we started girls gone adventure retreats and we did so we took took them to our our retreat in Montana and we did out there, we did we have a shooting range on our property, we went horseback riding, we went whitewater rafting, we did fly fishing, and then people started to reach out to us and say, Oh, I want to do another one.

00:27:57.119 --> 00:28:07.440
And we found that a lot of women um don't do certain activities unless they have a man suggest usually unless they have a man suggesting they do it or with them.

00:28:07.519 --> 00:28:16.960
And that leaves a lot of women behind, divorced women, single women, women whose husbands are or significant others don't want to travel or doesn't want to do those activities and they do.

00:28:17.119 --> 00:28:24.480
So since then, we've gone to Alaska, we've gone salmon fishing in Alaska with women, we've taken women surfing in Portugal, Costa Rica.

00:28:24.880 --> 00:28:26.880
Um, we went on sport in Kenya.

00:28:27.039 --> 00:28:31.279
We're we had a 92-year-old come with us to Kenya as she wrote away.

00:28:31.519 --> 00:28:31.759
Really?

00:28:32.480 --> 00:28:34.480
And she's a big fan.

00:28:40.000 --> 00:28:42.880
And we did we do we go scalloping in Homo Sassa.

00:28:43.039 --> 00:28:43.519
We did that last.

00:28:43.759 --> 00:28:45.359
We had like 24 women on that one.

00:28:45.519 --> 00:28:46.880
We're sold out for this year.

00:28:46.960 --> 00:28:50.720
We're doing Iceland, Italy, and um Montana.

00:28:50.880 --> 00:28:55.279
Um, we might add a golf trip in the fall because Kim and I are really into golf right now.

00:28:55.759 --> 00:28:58.079
Very early, if you're gonna ask when do we have time for golf?

00:28:58.160 --> 00:29:01.680
We do it when the sun rises for nine holes and then back to work.

00:29:03.599 --> 00:29:06.880
Wow, that that's that's a Day Kona, Alex.

00:29:06.960 --> 00:29:21.119
I think you know, I just I would in my mind I'm thinking like, I would love to know what a day in the life looks like for you guys, and I would love to follow you around and see because I mean Annie and I have a million ideas too, and we execute on a good amount of them, but certainly not all of them.

00:29:21.279 --> 00:29:24.480
And and just to understand how how do you take those ideas?

00:29:24.559 --> 00:29:34.880
I mean, like when you come up with a wild idea, like and and of the two of you, like do you have different skill sets or or personality types that like help that one of you is the visionary, the other one's the doer?

00:29:35.200 --> 00:29:44.799
Like I don't even know how our like our ideas come out of nowhere.

00:29:44.960 --> 00:29:47.680
Like we've had we have some great ideas and then some that failed.

00:29:47.920 --> 00:29:49.039
Most of our ideas are horrible.

00:29:49.200 --> 00:29:52.000
They are, they are like we'll talk about the self-sack later.

00:29:52.079 --> 00:29:53.440
That's a whole different episode.

00:29:53.839 --> 00:29:55.440
We came up with that during COVID.

00:29:55.920 --> 00:29:59.200
Um, but we'll come up with ideas and then we'll talk it through.

00:29:59.440 --> 00:30:07.359
And then usually Krista's the one that comes with the crazy, crazy ideas, and then we just make sure that she makes sure we don't go broke.

00:30:07.440 --> 00:30:08.240
That's how we tell everyone.

00:30:08.559 --> 00:30:13.599
I'm like, all right, we're gonna do this, let's make this work, and then I'll say, I'll let her simmer on it for a few days.

00:30:14.319 --> 00:30:17.599
I'll have to think about it, I'll have to analyze it and think about it.

00:30:17.839 --> 00:30:20.720
And then I'll and then I'll say, Okay, I think we can make this work.

00:30:20.799 --> 00:30:21.920
Yeah, and then that's just how it goes.

00:30:22.079 --> 00:30:25.599
And if we can't, if it's too far, if she's then she'll say we can't we can't make it work.

00:30:25.680 --> 00:30:28.880
And as soon as she says we can't make it work, then I drop it and move on.

00:30:28.960 --> 00:30:32.319
I have no emotional decision.

00:30:32.640 --> 00:30:33.119
Yeah, yeah.

00:30:33.279 --> 00:30:36.880
Do you have a team that manages all things, Krista and Kim?

00:30:37.440 --> 00:30:37.839
Kind of.

00:30:38.160 --> 00:30:39.279
Kind of, yeah.

00:30:40.000 --> 00:30:46.079
We have a fantastic staff at Multi, um, which is our um short our vacation rental company.

00:30:46.319 --> 00:30:54.720
And um, you know, when we're when we're away, sometimes we're away at the same time, not even in the same place, but just sometimes we're away at the same time and they hold it together.

00:30:54.880 --> 00:30:56.640
We've just got a really strong team.

00:30:56.960 --> 00:30:59.599
Um, and so they they just know.

00:31:00.000 --> 00:31:08.880
Yeah, we and we use we use we have seven full-time staff at Salty, and then not including our cleaners and our um maintenance team.

00:31:09.440 --> 00:31:12.319
That's including one of our maintenance team, that's not including all of them.

00:31:12.400 --> 00:31:18.720
Um, and then in my um capacity as an elected official, I have an assistant there.

00:31:19.039 --> 00:31:22.880
So that helps to keep that world separate somewhat.

00:31:23.039 --> 00:31:29.200
And then um we have very supportive relationships with our um spouses.

00:31:29.599 --> 00:31:30.319
That's key.

00:31:30.640 --> 00:31:35.119
You know, if you're if if I was in a bad, and I both of us have been divorced twice.

00:31:35.839 --> 00:31:41.039
Um I've been with my husband 18 years and Kim's been 11.

00:31:41.440 --> 00:31:47.200
So these are 30 finals, and they're both wildly the third time is a charm.

00:31:47.359 --> 00:31:50.400
Um, they're both wildly supportive of the things we do.

00:31:50.480 --> 00:31:54.240
And if without that support, it would be very difficult, right?

00:31:54.480 --> 00:31:56.319
And they get along, yeah, right too.

00:31:56.559 --> 00:31:58.000
Yeah, they do even better.

00:31:58.160 --> 00:32:03.200
Yeah, do they do they live in the same town or they live in you guys are just compl okay, yeah.

00:32:03.359 --> 00:32:06.720
Yeah, hers lives in DC, mine lives in Morgantown, West Virginia.

00:32:06.960 --> 00:32:11.279
We talk a lot about Enneagram and and how people's numbers.

00:32:11.359 --> 00:32:14.319
Have you guys done are you guys into that or have you done any of that?

00:32:14.559 --> 00:32:17.359
We've done our we've done our colors, but not the numbers.

00:32:17.599 --> 00:32:18.240
Okay, okay.

00:32:18.559 --> 00:32:19.440
Oh, interesting.

00:32:19.680 --> 00:32:20.400
Yes, yeah, yeah.

00:32:20.559 --> 00:32:26.799
We just we talked to people a lot about like how that's so good to help like the culture of your business to understand like the yin and the yang of the different people.

00:32:26.880 --> 00:32:39.519
And and Alex and I, when we got to know our numbers, it's like we realized like our numbers are very complementary to each other, and it's like you know, you look at it on a chart and you're like, oh my god, we might not work, but it's like it works on paper, it all works, so that's why that that dynamic works.

00:32:39.599 --> 00:32:42.079
I was just curious if you had done any of that, but yeah, you can't do it.

00:32:43.200 --> 00:32:44.160
You guys should do it.

00:32:44.559 --> 00:32:45.759
I'd be interested in what you want.

00:32:46.240 --> 00:32:48.079
I'm G I and she she's S C.

00:32:48.160 --> 00:32:49.359
So we create the whole disk.

00:32:49.759 --> 00:32:51.200
Yeah, oh, okay, yeah.

00:32:51.519 --> 00:32:52.000
Gotcha.

00:32:52.160 --> 00:32:52.480
Yeah.

00:32:52.640 --> 00:32:58.400
And that's usually when a good relationship is is kind of the complementary personality types, even if you have little traits of of the other.

00:32:58.559 --> 00:33:03.920
But on the on the spouse thing, or kind of just like a multiple, multiple layered question.

00:33:04.000 --> 00:33:07.680
So you you wrote the book from the vantage point of like women in business.

00:33:07.839 --> 00:33:21.759
And I think um, living in Florida, living in the pain handle of Florida specifically, I can say, like coming up in this business, not a lot of female mentors, not a lot of men that really wanted to, they, you know, they'd be kind to you, but not a lot of men that really were there to like say, hey, this is how you should do it.

00:33:21.839 --> 00:33:23.680
It was always like their way or no way.

00:33:23.839 --> 00:33:26.079
And so I think it was great that you took that tone.

00:33:26.160 --> 00:33:28.720
I don't know how daytone it is, if it's the good old boy network.

00:33:28.799 --> 00:33:31.759
I would assume that it probably is because it's kind of old Florida.

00:33:31.920 --> 00:33:35.680
The fact that your spouses live in different areas, but you said that they're very supportive.

00:33:35.839 --> 00:33:38.880
Um, how are you with your other male relationships in in business?

00:33:38.960 --> 00:33:39.839
I mean, are they supportive?

00:33:39.920 --> 00:33:41.039
Do they feel threatened by you?

00:33:41.200 --> 00:33:42.720
Like, how how do you navigate that?

00:33:42.960 --> 00:33:47.440
So a key thing that I changed in my life, and I think you've always been pretty good at it.

00:33:47.519 --> 00:33:48.720
I took me longer.

00:33:48.880 --> 00:33:52.400
We're very specific about who we allow in our lives.

00:33:52.480 --> 00:33:56.880
You have to be positive, you have to look at the cup as always being half full.

00:33:57.039 --> 00:33:58.480
We know that it's also half empty.

00:33:58.559 --> 00:34:03.839
We're aware we do see the other side, but we just choose to pick the half full side.

00:34:04.079 --> 00:34:15.280
And so um, we've had men in our lives that don't see that, and they're typically they don't stay business partners with us, whether it's as a vendor or anything.

00:34:15.519 --> 00:34:30.480
The men, like our lender, our banker, um, we have a couple bankers, and then they look up to us, they honor us, and they tell other women about us of here's two boss ladies that you should go follow because they will help you.

00:34:30.719 --> 00:34:34.239
And those the people that you always attract what you put out.

00:34:34.320 --> 00:34:34.800
So, right.

00:34:34.880 --> 00:34:36.719
So I I've mentioned, you know, that I'm elected.

00:34:36.800 --> 00:34:38.239
So there's negativity in politics.

00:34:38.320 --> 00:34:40.639
You may have heard in politics, you might have seen that.

00:34:40.880 --> 00:34:44.239
And so I know, shocking.

00:34:44.400 --> 00:34:54.639
Um, and the negative people that uh what I learned from that, the what the greatest experience of that part of it is negative people attract negative people.

00:34:55.519 --> 00:34:59.440
Kind positive people attract kind positive people.

00:34:59.519 --> 00:35:10.719
And and I just did a Facebook post that I stole from some amazing investors um that we met when the wife went on a retreat with us in Texas, or she's from Texas, but she went to uh Montana winter.

00:35:10.800 --> 00:35:14.000
We went snowmobiling where Kim flipped over her snowmobile and wrecked it.

00:35:14.079 --> 00:35:19.920
But um wow, so my son did that, we can talk.

00:35:20.159 --> 00:35:20.800
Yeah, yeah.

00:35:20.960 --> 00:35:23.519
So, but he he did a post and I said, Oh, please tag me in it.

00:35:23.599 --> 00:35:29.360
And it said, make your Facebook post so positive that the negative people can't stand to scroll past your page, right?

00:35:29.599 --> 00:35:36.320
Yeah, so when you put that out enough, yeah, negative people don't come to us, they know that we're not.

00:35:36.559 --> 00:35:40.800
If you don't respect women, I I will level you.

00:35:40.960 --> 00:35:42.000
I'm very nice.

00:35:42.159 --> 00:35:43.920
I'm very, very, very nice.

00:35:44.480 --> 00:35:49.840
But if you don't respect women, or if you treat me as lesser than, I will level you in a nanoset.

00:35:50.320 --> 00:35:50.960
We fired an owner.

00:35:51.119 --> 00:35:52.800
We fired an owner over it.

00:35:53.119 --> 00:35:53.599
Really?

00:35:53.840 --> 00:35:57.840
Wow, for something they did or how they treated you, or somebody on your staff.

00:35:58.400 --> 00:36:00.320
One of our cleaners, he was rude to our cleaner.

00:36:01.199 --> 00:36:05.599
She was our top cleaner, which you all know is the most important person in a vacation rental company.

00:36:05.760 --> 00:36:06.400
Yeah, yeah.

00:36:06.480 --> 00:36:08.400
Yeah, and um, he was rude to her.

00:36:08.480 --> 00:36:16.960
Now, I so I literally she came in the office crying and she told me the story, and I just grabbed my keys and I he lived in lived in town.

00:36:17.039 --> 00:36:22.639
Yeah, I drove to his main house and I knocked on the door and he opened the door and I said, So and so you're fired.

00:36:22.880 --> 00:36:23.920
And he said, What?

00:36:24.079 --> 00:36:24.480
What are you?

00:36:24.719 --> 00:36:28.320
And he long story short, he's he'd never been fired from anyone in his life.

00:36:28.400 --> 00:36:30.960
And for two years, he would email me every now and again.

00:36:31.119 --> 00:36:32.639
I still can't believe you fired me.

00:36:33.440 --> 00:36:35.760
He didn't email me and then they're like, Chris, that fired me.

00:36:35.840 --> 00:36:40.000
I'm like, I know that's a really good idea.

00:36:40.719 --> 00:36:41.280
I don't like that.

00:36:41.440 --> 00:36:42.320
Like, I don't need that.

00:36:42.480 --> 00:36:44.159
It's sorry, your unit's not that great.

00:36:44.239 --> 00:36:50.000
I mean, it's great, it's a great unit, but nothing is great enough uh to destroy a human being's soul.

00:36:50.079 --> 00:36:51.760
That's just not life is short.

00:36:52.000 --> 00:36:52.639
I agree.

00:36:52.960 --> 00:37:04.159
We both lost a lot of people in our lives, and I'm not I am not willing to make anyone feel less worthy than being worthy of being alive, and so yeah, um, he's back now.

00:37:04.320 --> 00:37:08.800
We did accept him, we let him come back he knows he knows the rules of engagement now.

00:37:09.199 --> 00:37:10.320
Wow, yeah, yeah.

00:37:10.480 --> 00:37:15.199
He called and asked, he said, you know, I've been I've been fired for two years now.

00:37:15.360 --> 00:37:16.719
I think I've learned my lesson.

00:37:16.800 --> 00:37:18.079
And I said, here's the deal.

00:37:18.239 --> 00:37:23.119
I said, with me, as long as you're willing to learn your lesson, I will never shut the door on you.

00:37:23.440 --> 00:37:31.840
But if we let you back in, and if I have to make you exit again, that is actually when the door will close.

00:37:32.079 --> 00:37:32.719
Yeah, yeah.

00:37:32.880 --> 00:37:34.480
I'm not doing it more than once.

00:37:35.440 --> 00:37:36.079
I do love that.

00:37:36.239 --> 00:37:36.800
I do love that.

00:37:36.880 --> 00:37:39.119
I subscribe completely to everything that you just said.

00:37:39.280 --> 00:37:48.320
I mean, I think that it's like if you try to let in all the negativity, it eventually drags you down, and you just you like you said, life is just too short to get involved with stuff like that.

00:37:48.639 --> 00:37:49.360
Yeah, it is.

00:37:49.599 --> 00:38:02.159
And it's interesting too, like you hit different times in your life where you start realizing that you're not gonna take something anymore, or like certain certain ways of people doing business with you or personally that you're like, I'm just I'm done with that, you know.

00:38:02.239 --> 00:38:08.480
And it's it's nice when you have that clarity to look back and and and and forward and just say, okay, if this happens again, I'm not doing this.

00:38:08.559 --> 00:38:10.639
Like it, but that only comes with time.

00:38:10.800 --> 00:38:18.079
And I remember you know being younger, and my mom saying, like, you know, once you hit your your 40s, like you don't care what people think as much anymore.

00:38:18.159 --> 00:38:23.360
Like you're you want to do things that make you happy and and you don't deal with stuff, and it's it's true.

00:38:23.599 --> 00:38:30.480
So um can't wait to see what happens in my 50s, but I can tell you it doesn't change.

00:38:31.840 --> 00:38:36.400
I I feel like I when I hit 50, my my give a shit meter like was just gone.

00:38:36.559 --> 00:38:40.480
Like there was there was it was like in my 40s, it was starting to go away because my mom said the same thing.

00:38:40.559 --> 00:38:41.920
You hit 40, you don't care so much.

00:38:42.000 --> 00:38:46.880
And I was like, I started to feel that way, but I think my son was just young enough, so I had to deal with like the school mom still.

00:38:47.039 --> 00:38:49.199
Um, but now it's like 50s.

00:38:49.280 --> 00:38:56.880
That feels it's it, I don't know there's something liberating about being in the 50s where you just like are like, I absolutely don't have to deal with any of this anymore, and I won't.

00:38:57.119 --> 00:38:58.800
So it's gonna get better out.

00:39:00.159 --> 00:39:00.559
That's good.

00:39:00.800 --> 00:39:03.039
Swamping looks like you have a look.

00:39:03.280 --> 00:39:04.000
She has a look.

00:39:04.159 --> 00:39:10.159
I have a look, and when I have that look, it doesn't happen often, but I when I get that look, Krista will just start back.

00:39:10.320 --> 00:39:11.360
She's a dragon lady.

00:39:12.400 --> 00:39:16.320
Uh so one of those things where like you may not say it, but your face will.

00:39:16.559 --> 00:39:17.679
Yes, yes.

00:39:18.239 --> 00:39:18.639
I get that.

00:39:18.719 --> 00:39:19.760
I'm like that too.

00:39:20.000 --> 00:39:23.119
Yeah, and I think one thing I've always admired about you guys too.

00:39:23.199 --> 00:39:26.559
When we see you at the conferences, you always have some cool outfits.

00:39:26.719 --> 00:39:39.360
And when we were in Vegas, you had line shirts from all your team members had pictures of their own actual dog on the shirt, and it was just like, wow, what a creative idea.

00:39:40.079 --> 00:39:46.719
Uh we we have um Jeep Beach is a big event here, and we're always very actively involved in Jeep Beach.

00:39:46.800 --> 00:39:49.920
One, Kim and I both have Jeeps, that's our salty dog logo.

00:39:50.079 --> 00:39:53.920
Cars is Jeeps, they're very obviously representative of the beach.

00:39:54.159 --> 00:40:00.320
And in Daytona, you know, one of our things that we have is that you can drive on portions of our beach, which is pretty cool.

00:40:00.559 --> 00:40:05.280
And so for Jeep Beach, we always are a sponsor of Jeep Beach, and we always will be.

00:40:05.519 --> 00:40:14.639
And so they invited us to be in their golf tournament this year, and our shirts for the golf tournament are little logoed salty dog jeeps with a dog sticking out of them.

00:40:15.679 --> 00:40:16.960
Oh wow, I love it.

00:40:17.519 --> 00:40:17.840
I love it.

00:40:18.559 --> 00:40:19.599
But it's memorable, right?

00:40:19.679 --> 00:40:20.400
Yeah, it's memorable.

00:40:20.559 --> 00:40:20.960
Yeah, yeah.

00:40:22.639 --> 00:40:24.079
I think that's what it is.

00:40:24.960 --> 00:40:26.800
But people are, I think people are attracted to that.

00:40:26.880 --> 00:40:38.000
And that's one thing that Alex and I talk about with management companies is that, you know, like building your brand, like be authentic about who you are and your personality and that you know, and may it create it something that's memorable that people will gravitate to.

00:40:38.079 --> 00:40:43.679
And you know, there might be people who are like, oh, yeah, and I'm not a dog person, but at the end of the day, most people are dog people.

00:40:43.760 --> 00:40:45.440
I mean, you're not gonna, you're not gonna go wrong with that.

00:40:45.519 --> 00:40:52.719
They may not bring their dog on vacation, but they're they're certainly gonna gravitate that because it's it's homey and it's fun and and it's and it's it's creative.

00:40:52.880 --> 00:40:53.840
And so you need to do that.

00:40:53.920 --> 00:41:06.400
And I think too many people are so concerned about having a buttoned up brand that looks, you know, looks just so and doesn't it doesn't allow themselves to have fun because I think when you build a brand that is fun, your staff is fun, your culture is fun.

00:41:06.480 --> 00:41:13.679
And then if they're having fun in their jobs and the guests are treated very well, and it's just a whole thing that just kind of feeds into itself.

00:41:13.920 --> 00:41:15.440
Yeah, no, it's true.

00:41:15.599 --> 00:41:18.880
And we we have um, I'm sure have you guys read traction?

00:41:19.119 --> 00:41:20.480
I'm sure you've probably read traction.

00:41:20.880 --> 00:41:29.840
Yeah, so we model we used a lot of that in our business, and um one of our keywords were it's driven kindness, loyalty, and fun.

00:41:30.000 --> 00:41:33.280
And those are you have to have all four of those to work at Salty Dog.

00:41:33.440 --> 00:41:39.119
And if you're missing any of them, nothing wrong with you, just probably not the right person for Salty Dog.

00:41:39.519 --> 00:41:39.679
Yeah.

00:41:40.159 --> 00:41:41.119
Very clear about that.

00:41:41.280 --> 00:41:41.599
Yeah.

00:41:41.760 --> 00:41:42.000
Yeah.

00:41:42.159 --> 00:41:45.199
Well, I mean, the more clear that you can get about those things, the better.

00:41:45.280 --> 00:41:52.000
And I'm sure that you're clear about it because you've learned over the years, again, what you like, what you don't like, and what works within the culture that you have.

00:41:52.880 --> 00:41:53.199
That's great.

00:41:53.519 --> 00:41:55.920
Definitely have a fair share of mistakes along the way.

00:41:58.159 --> 00:42:02.800
Of all the businesses that you're in, what what one is the most fulfilling?

00:42:03.280 --> 00:42:04.079
It's a tie.

00:42:04.400 --> 00:42:06.880
So there's not one that is more than the other.

00:42:07.039 --> 00:42:09.039
Salty dog is our primary.

00:42:09.199 --> 00:42:11.679
So that is where we spend the majority of our time.

00:42:11.920 --> 00:42:18.239
And we'll even do like next year, I think we'll end up only doing two retreats because Salty Dog is in another.

00:42:18.639 --> 00:42:25.280
We stopped growth intentionally two years ago for two years, and we just reopened ourselves for growth.

00:42:25.599 --> 00:42:32.480
And we remembered quickly why we had stopped it, because once we open it, we grow um rapidly.

00:42:32.880 --> 00:42:34.880
And so we love that.

00:42:35.039 --> 00:42:44.400
We love the game of it, the joy of it, the getting the cleaners and teaching them how to make it a five-star stay and having owners buy a property and have pride and have guests come in.

00:42:44.480 --> 00:42:44.880
We love it.

00:42:45.039 --> 00:42:46.239
We love vacationing.

00:42:46.400 --> 00:42:55.440
So we love providing people with an excellent taste of our market, which, you know, Daytona and you guys probably your markets get this too.

00:42:55.599 --> 00:42:58.639
We suffer from a belief of the type of market we are.

00:42:58.800 --> 00:43:04.480
And there's certainly valid reasons for those beliefs, but there's also things we've done in our market that have come a long way.

00:43:04.639 --> 00:43:06.960
And so we like to show them that side of Daytona.

00:43:07.440 --> 00:43:08.719
Um, and so that's great.

00:43:08.800 --> 00:43:24.400
As far as Boss Lady, there's nothing like I get a message or a Facebook post almost every single day that I changed someone's life or got them to invest or to open their first IRA, or um, you know, they're sharing it with their granddaughter or their daughter.

00:43:24.480 --> 00:43:28.400
And there's there, I don't know that you can be more fulfilled than that.

00:43:28.559 --> 00:43:33.599
And then girls gone adventuring when we mean we have so much fun.

00:43:33.920 --> 00:43:49.679
We we we teach women that would, you know, be terrified of a gun how to shoot a gun and protect themselves, or how to, you know, catch a salmon and wading through a freezing cold river in Alaska, and the look on someone's face when they do that.

00:43:49.760 --> 00:43:54.880
And there's it's I I can't say I like any more than the other.

00:43:54.960 --> 00:44:02.960
I'd say my least favorite business of mine is a brewery, and only be And only because I'm more of a wine drinker than a beer drinker.

00:44:03.280 --> 00:44:03.840
There we go.

00:44:04.079 --> 00:44:05.760
But I love that business too.

00:44:06.000 --> 00:44:11.519
So we we enjoy like if we didn't if we didn't enjoy something, we just would do it.

00:44:11.599 --> 00:44:11.760
Yeah.

00:44:12.079 --> 00:44:12.960
You just won't do it.

00:44:13.039 --> 00:44:14.079
Yeah, exactly.

00:44:14.239 --> 00:44:14.559
Yeah.

00:44:14.800 --> 00:44:15.679
Yeah, that's a great idea.

00:44:15.840 --> 00:44:18.800
We build our network of choices.

00:44:19.199 --> 00:44:19.760
Yeah.

00:44:20.000 --> 00:44:22.320
I'm really surprised you guys don't have a podcast.

00:44:22.800 --> 00:44:22.960
Okay.

00:44:23.199 --> 00:44:23.840
Well, we do.

00:44:23.920 --> 00:44:24.320
We do.

00:44:24.480 --> 00:44:27.519
But we're overwhelmed.

00:44:28.639 --> 00:44:32.400
So this studio, the reason we know about it is because we'd started a podcast.

00:44:32.639 --> 00:44:33.760
We got way too busy.

00:44:33.840 --> 00:44:36.159
It was something that we couldn't fit into our lives.

00:44:36.400 --> 00:44:39.119
And so we in the process mentally.

00:44:39.280 --> 00:44:39.760
Yeah.

00:44:40.719 --> 00:44:44.639
We dragged all of our podcast equipment with us to Costa Rica.

00:44:44.719 --> 00:44:48.639
And we we filmed one with avocado egg in our hand.

00:44:49.519 --> 00:44:51.920
It was a we never produced it.

00:44:52.000 --> 00:44:53.679
No, we never, yeah, we never used it.

00:44:53.840 --> 00:44:54.559
We still have it.

00:44:54.719 --> 00:44:58.320
Um, so we have about six episodes we've never released that we've just got it.

00:44:58.480 --> 00:45:03.039
Really, but um we just got podcasting became a lot.

00:45:03.199 --> 00:45:10.400
It's it became a lot of work for us to stop what both of us were doing consistently to get our messages out there.

00:45:10.639 --> 00:45:16.159
So we do try, we do want to go back to it because it does get so much good information out there.

00:45:16.320 --> 00:45:18.079
But that is we're working on it.

00:45:18.159 --> 00:45:19.840
Yeah, and we have a plan for this year.

00:45:20.559 --> 00:45:20.880
That's okay.

00:45:23.199 --> 00:45:27.599
Well, maybe Alex and I'll take a Wednesday off and let you guys guest host one time.

00:45:27.920 --> 00:45:28.320
There you go.

00:45:29.840 --> 00:45:33.199
Yeah, completely completely surprised whoever's coming on the show that day.

00:45:35.199 --> 00:45:36.960
That'd be really fun, actually.

00:45:37.360 --> 00:45:38.400
Oh, that's great.

00:45:38.559 --> 00:45:40.079
Well, you guys have a lot going on.

00:45:40.239 --> 00:45:44.079
I'm super excited not to read just the new book, but the original book too.

00:45:44.239 --> 00:45:46.559
Um, and just you know, hear all these stories.

00:45:46.639 --> 00:45:49.760
And I know our listeners are gonna be excited to catch up on them too.

00:45:49.840 --> 00:45:52.079
What's the easiest way for them to order the book?

00:45:52.320 --> 00:45:58.000
Um, on Amazon, if they just search Boss Lady Investor, both of the books and the workbook, everything pulls up.

00:45:58.159 --> 00:46:01.039
It's available um in print, obviously.

00:46:01.119 --> 00:46:04.719
Um, and then also on Kindle or whatever ebook you use.

00:46:04.880 --> 00:46:10.239
And then this evening, after this podcast, from five to nine, I'm doing the last three chapters on Audible.

00:46:10.400 --> 00:46:15.360
So in the next two weeks, it's available on Audible because I I prefer to listen to books these days.

00:46:15.679 --> 00:46:17.280
Alex Alex loves listening.

00:46:17.360 --> 00:46:18.639
Yeah, I have to read it.

00:46:18.719 --> 00:46:23.199
I'm a tangible, yeah, I gotta my first one's on Audible, and people love that.

00:46:23.519 --> 00:46:28.400
I wish they didn't, but they love that it was me reading it because I wanted to hire someone to read the second one.

00:46:28.480 --> 00:46:32.719
But all my feedback was you want the person that wrote the book to to read it.

00:46:32.880 --> 00:46:34.559
So yeah, yeah, yeah.

00:46:35.119 --> 00:46:35.920
For sure.

00:46:36.159 --> 00:46:43.599
Um, and if they want to get more information about Salty Dog or just in general, what's the just the more easy way to reach out to you both?

00:46:43.840 --> 00:46:53.840
Um, easiest is so salty my my salty dog vacation.com is our website, or if you follow Salty Dog Vacations on any of the socials, is fine.

00:46:53.920 --> 00:46:56.320
We're most active on Facebook because we're old.

00:46:56.639 --> 00:47:11.360
And um, and then if you follow us personally, we do our personal pages are pretty active because we have so many businesses, it's easier for us to just put everything on our personal page, which is probably backwards, and most people will tell you.

00:47:11.519 --> 00:47:19.280
But um, so if you follow me at Krista D Goodrich, and then you're you don't even know what your Facebook is, it's Kimberly and Wynn.

00:47:19.440 --> 00:47:19.840
It's Kimberly.

00:47:20.000 --> 00:47:21.039
If you follow me, you'll find her.

00:47:21.119 --> 00:47:22.000
She's right there.

00:47:23.679 --> 00:47:24.239
We're so active.

00:47:24.480 --> 00:47:25.920
Yeah, you know how it is.

00:47:26.880 --> 00:47:36.559
But follow if you just follow Krista Goodrich on Facebook, that'll get you to everything that we do, whether it's Salty Dog, Boss Lady, um, girls gone adventuring, all of them are right there.

00:47:36.719 --> 00:47:36.880
Yeah.

00:47:37.119 --> 00:47:37.440
Very cool.

00:47:37.599 --> 00:47:38.000
Awesome.

00:47:38.239 --> 00:47:42.719
Well, congratulations on all the success and and amazing things that you guys have conquered together.

00:47:42.800 --> 00:47:47.679
It's inspiring to see two friends that are just killing it and having fun and you know at the same time.

00:47:47.840 --> 00:47:48.960
So very cool.

00:47:49.760 --> 00:47:50.880
We're very blessed.

00:47:51.199 --> 00:47:51.760
Awesome.

00:47:51.920 --> 00:47:57.119
Well, if anybody wants to reach out to Annie and I, you could go to alexandypodcast.com.

00:47:57.199 --> 00:47:59.920
And until next time, thanks for tuning in, everybody.
Krista Goodrich & Kym Nguyen Profile Photo
Krista Goodrich & Kym Nguyen

Founder, Chief Pack Leader & Author (Krista), CEO & Director of Operations (Kym)

Krista Goodrich is a real estate investor, entrepreneur, author, speaker, and public servant based in Daytona Beach, Florida, with businesses and investments across multiple states. A lifelong serial entrepreneur, she is driven by building companies, creating opportunity, and helping others take control of their financial futures.

Krista is the founder of Salty Dog Vacations, Salty Dog Long-Term Property Management, and Girls Gone Adventuring Retreats, and is a founder, partner, or investor in more than 17 companies, including The World’s Most Famous Brewery and Pawprints of Georgia. Earlier in her career, she founded Masterpiece Mixers and successfully franchised 22 locations along the East Coast, gaining deep experience in scaling businesses and systems. Today, her portfolio spans residential, vacation rental, commercial, and hotel real estate across four states.

She is the author of Becoming a Boss Lady Investor™ and Becoming a Boss Lady Real Estate Investor™, the latter a #1 Amazon Bestseller in four categories. Through her books and speaking, Krista delivers practical, no-fluff education on investing, real estate, and entrepreneurship—especially empowering women to step confidently into wealth-building conversations.

Krista is a former Financial Advisor and Mutual Fund National Sales Coordinator and regularly speaks to corporate teams, women’s organizations, real estate companies, and investment groups. She also serves on the Volusia County School Board and supports organizations including Just People and Special Olympics.

At her cor… Read More